Our experts ranked the top-rated financial services PR agencies offering solutions designed to help businesses effectively communicate with their target audience and build strong relationships with stakeholders. Partner with a company that understands the unique challenges faced by financial firms like yours. Filter options based on portfolios, client reviews, ratings, cost of services and more.

Best Financial Services PR Firms

188 Companies - Rankings updated: August 19, 2026

Every PR company on DesignRush is evaluated for demonstrated expertise and authentic client reviews to support your decision. Certain placements are paid.

  • Big agency thinking. Boutique dedication.

    Big agency thinking. Boutique dedication.

    We are a full-service communications agency with offices in Toronto and Montreal. We offer a full suite of strategic and integrated communications services with an emphasis on marketing, corporate and financial communications...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • SEO
    • Public Relations
    • Branding
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • SEO, Link-Building and AI SEO for brands with standards.

    SEO, Link-Building and AI SEO for brands with standards.

    Solvid is an international SEO, Link Building and AI SEO agency helping businesses thrive online. Solvid works with companies worldwide to deliver impactful SEO and LLM results...

    Top Services:

    • SEO
    • Content Marketing
    • Public Relations
    • Digital Marketing
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Strategy meets Design.

    Strategy meets Design.

    BlancaEstudio assists clients in elevating business value by crafting creative, innovative, and visually compelling strategies. Our approach is dedicated to fostering a dynamic synergy between creativity and business objectives. We strive to deliver solutions that not only captivate visually but also...

    Top Services:

    • Branding
    • Business Consulting
    • Market Research
    • Graphic Design
    • Logo Design
    • Show more
    Location
    Santiago, Chile
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Brave Ideas For Bold Brands

    Brave Ideas For Bold Brands

    Trusted partners in bold thinking and brilliant content marketing that grows your impact. Known for surfacing data-backed insights and strategies that deliver results AND get you noticed by your customers/clients and competitors. If you're sick of lackluster digital marketing, talk to us...

    Top Services:

    • Content Marketing
    • SEO
    • PPC
    • Digital Marketing
    • AI Development
    • Show more
    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Strategy-first PR For Brands Who Get It

    Strategy-first PR For Brands Who Get It

    The Atticism is an award-winning PR and brand strategy agency with boutique offices in Sydney and London and clients worldwide. We build strategy-first campaigns across hospitality, lifestyle, tech and property, with every client serviced by a senior consultant. Our teams are intentionally small, so you're...

    Top Services:

    • Public Relations
    • Branding
    Location
    Darlinghurst, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • We Help Businesses Grow

    We Help Businesses Grow

    Gregory is one of the largest PR firms with offices in NYC, Boston, Philadelphia, and London. Named 2025 Agency of the Year by PR Daily and ranked #7 nationally for financial services and real estate PR, we're also the world's most AI-enabled PR firm, winning PRSA's Silver Anvil for our AI work...

    Top Services:

    • Public Relations
    • Creative Services
    • Digital Marketing
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Ardmore, Pennsylvania
    Number of Employees
    100 - 249
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Here To Stop Global Yawning

    Here To Stop Global Yawning

    Enviral are a B Corp creative agency for brands that need to exist in the world. Enviral's services are designed to challenge thinking and spark conversation through strategy, creative and advertising...

    Top Services:

    • Branding
    • Creative Services
    • Advertising
    • Media Buying
    • Email Marketing
    • Show more
    Location
    Bristol, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Leading Full-Stack Marketing Agency

    Leading Full-Stack Marketing Agency

    AP Collective is a full-stack Web3 marketing and growth agency that helps blockchain, crypto, and NFT projects scale through strategic campaigns, community building, and influencer-driven outreach...

    Top Services:

    • Digital Services
    • Blockchain
    • Design Services
    • Public Relations
    • SEO
    • Show more
    Location
    Hong Kong, Hong Kong
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
  • Building Trust Through Media Authority

    Building Trust Through Media Authority

    Spitz PR helps founders and businesses build credibility through strategic media placements in trusted publications. We focus on authority-building PR that strengthens reputation, improves perceived trust, and helps brands stand out online...

    Top Services:

    • Public Relations
    Location
    Calgary, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Turn Empathy Into Impact

    Turn Empathy Into Impact

    Todays marketing leaders face complex challenges broken workflows, scattered campaigns, and rising costs. Add multiple non-aligned agencies to the mix, and those challenges multiply. Thats why we take a different approach...

    Top Services:

    • Video Production
    • Digital Services
    • Digital Strategy
    • Digital Marketing
    • Media Buying
    • Show more
    Location
    Indianapolis, Indiana
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Empowering Growth Through Digital Excellence.

    Empowering Growth Through Digital Excellence.

    Marketing Maven is a dynamic digital marketing agency with a team of integrated specialists who develop customized campaigns. The agency meets diverse client needs through tailored strategies and innovative marketing solutions. Marketing Maven thrives on adapting to the evolving digital landscape, fostering...

    Location
    Camarillo, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • From end to end: Strategies. Goals. Results.

    From end to end: Strategies. Goals. Results.

    At Stretch PR, we set goals and we achieve them stretching to deliver results beyond expectations. We do this by developing creative strategies that garner attention, setting goals, executing flawlessly and measuring results...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • Social Media Marketing
    • Public Relations
    • Video Production
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $25,000 - $50,000
  • Showcase your knowledge. Build credibility. Increase authority.

    Showcase your knowledge. Build credibility. Increase authority.

    Content creation with impact for readers and businesses, on health and wellness, entrepreneurship, business, advocacy, DEI, and consumer insights with an emphasis on helping women and people of color participate in effective thought leadership, specializing in media services, social, and design...

    Top Services:

    • Creative Services
    • Web Design
    • Social Media Marketing
    • Reputation Management
    • Branding
    • Show more
    Location
    Golden, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
  • Making life a little more beautiful one pixel at a time, we elevate brands with great ideas.

    Making life a little more beautiful one pixel at a time, we elevate brands with great ideas.

    Our small but mighty squad is made of the best in the biz interweb intellectuals, visual artists, marketing savants and digital wizards. We celebrate both creative collaboration and individual initiative to accomplish great things. We identify upcoming trends and beat them to the punch, but always with class...

    Top Services:

    • Branding
    • Graphic Design
    • Video Production
    • Public Relations
    • Creative Services
    • Show more
    Location
    Miami Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Brand Meets Creativity

    Brand Meets Creativity

    VentureStudios is a digital marketing and production company focused on one thing: moving the needle. We work behind the scenes to plan campaigns, shape messaging, run ads, and execute with clarity online and on the ground...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • PPC
    • Creative Services
    • Video Production
    • Show more
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • Become The Authority In Your Category

    Become The Authority In Your Category

    AKA is a small, senior-led strategy and reputation advisory for ambitious creative companies. We help founders and creative leaders build earned authority through positioning, thought leadership, and industry presence. From shaping your narrative to getting it seen on the right stages, in the right rooms, and...

    Top Services:

    • Public Relations
    • Reputation Management
    Location
    Jersey City, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Ideas That Create Change Through Strategic Communications

    Ideas That Create Change Through Strategic Communications

    Landis Communications ranks among the top PR firms in San Francisco, pairing media relations with GEO and AI search optimization through its Search Everywhere PR framework. Founded 36 years ago, the agency has secured coverage in The New York Times for clients including Whole Foods and UCSF...

    Top Services:

    • Public Relations
    • Advertising
    • Content Marketing
    • Social Media Marketing
    • Print Design
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Energize your brand

    Energize your brand

    Your Partner in Success. We are a dynamic agency specializing in creative design, digital marketing, web development, branding, and more. Elevate your brand with our innovative solutions...

    Top Services:

    • Digital Services
    • Graphic Design
    • Public Relations
    • Branding
    • Logo Design
    • Show more
    Location
    Jaipur, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    16 Projects Listed
  • Proudly fighting Vanilla PR Since 2001!

    Proudly fighting Vanilla PR Since 2001!

    We don't do Vanilla PR ... And we won't let you either! For over 20 years in North America and around the world, Pointman has been consistently delivering media dominating coverage for our varied clients through massively creative campaigns that cut through the noise and present media with pitches they can't...

    Top Services:

    • Public Relations
    • Reputation Management
    • Creative Services
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $10,000 - $25,000
  • Full-service PR, marketing and creative agency.

    Full-service PR, marketing and creative agency.

    The Pollack Group is an innovative agency that specializes in delivering powerful brand experiences. Our team of experts, Brand Psychologists, Audience Behavior Analysts, Content Creators, and Master Communicators, unlock the potential of your organization with meaningful strategies designed to foster loyalty...

    Top Services:

    • Content Marketing
    • Digital Marketing
    • Social Media Marketing
    • Direct Marketing
    • Public Relations
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
  • Innovative & Strategic PR and Financial Services

    Innovative & Strategic PR and Financial Services

    CEOs, founders, CXOs and CMOs from the financial services sector come to us for expert advice on how to effectively tackle their perception issues. We help them grow, shift perspectives about their business & marketing strategies or better engage stakeholders in who they are as a leader and what story they...

    Top Services:

    • Public Relations
    • Content Marketing
    • Digital Strategy
    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
  • Relationship-driven People-focused Results That Matter

    Relationship-driven People-focused Results That Matter

    Blue Totem Communications believes in sincerity, clarity, and genuine connection. Since 2016, we have supported businesses of all sizes with honest guidance and tailored communication strategies. Inspired by the totem pole one of the earliest symbols of storytelling our name reflects our dedication to...

    Top Services:

    • Public Relations
    • Digital Marketing
    • Reputation Management
    • Branding
    • Social Media Marketing
    • Show more
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
  • Impossible Marketing Challenges

    Impossible Marketing Challenges

    Performena is a technology-driven marketing engineering company that builds integrated marketing systems designed to solve complex performance and coordination challenges. Rather than operating as a traditional agency, Performena focuses on engineering unified marketing ecosystems that combine platform...

    Top Services:

    • Public Relations
    • PPC
    • Media Buying
    • Creative Services
    • Advertising
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $10,000 - $25,000
  • Impactful PR, Measurable Results

    Impactful PR, Measurable Results

    Mosron Communications is a bespoke international public relations consultancy serving B2B and impact-driven organisations operating in, and expanding to, Africa. With a data-driven approach, the agency delivers communication strategies designed to achieve measurable objectives and drive growth...

    Top Services:

    • Public Relations
    • Reputation Management
    Location
    Lagos, Nigeria
    Number of Employees
    Under 49
    Average Hourly Rate
    $350/hr
    Minimal Budget
    $1,000 - $10,000
  • Crafting Your Public Image

    Crafting Your Public Image

    The IMC People is an award-winning integrated marketing and communications agency shaping narratives, building trust, and driving growth for brands across Africa. We blend data-driven insight with bold creative execution to deliver public relations, corporate communications, digital marketing, brand strategy...

    Top Services:

    • Public Relations
    Location
    Nairobi, Kenya
    Number of Employees
    Under 49
    Average Hourly Rate
    $350/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Finance & Professional Services PR for Companies of All Sizes

    Finance & Professional Services PR for Companies of All Sizes

    Dukas Linden is one of the public relations companies focused exclusively on finance, serving asset and wealth management, fintech, and blockchain clients. Headquartered in New York, the firm secures media placements and broadcast segments for clients including Neuberger Berman and Raymond James...

    Top Services:

    • Public Relations
    • Reputation Management
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $400/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • Value Market Research add value to the business with our Market Research Reports

    Value Market Research add value to the business with our Market Research Reports

    Value Market Research facilitates its clients with resourceful syndicated and customized market research reports on more than 50 industries with global as well as regional coverage...

    Top Services:

    • Business Consulting
    • Market Research
    • Branding
    • Public Relations
    • UI/UX Design
    • Show more
    Location
    Aundh, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $450/hr
    Minimal Budget
    $1,000 - $10,000
  • TheBestReputation

    Verified Verified by the DesignRush team for authenticity and credibility.
    We help Individuals and businesses restore their online reputation

    We help Individuals and businesses restore their online reputation

    TheBestReputation is one of the PR firms combining media relations with SEO and reputation management, based in Williamsburg, Virginia. The team pursues press placements, crisis response, and content removal and was ranked No. 201 on the 2025 Inc. 5000 list of fastest-growing companies...

    Top Services:

    • Reputation Management
    • Branding
    • SEO
    • Public Relations
    • Show more
    Location
    Williamsburg, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed
  • Improve And Protect Your Online Reputation.

    Improve And Protect Your Online Reputation.

    Reputation Pros helps high-profile and high-net-worth individuals improve and protect their online reputation. We help control the narrative on what others see when they search your name or business on the internet...

    Top Services:

    • Reputation Management
    • Public Relations
    • SEO
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Tap Into Our Network

    Tap Into Our Network

    We help our clients get more customers from search engines...

    Top Services:

    • SEO
    • Digital Strategy
    • Public Relations
    Location
    Miami Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $1,000 - $10,000
  • Marketing isn't a math problem.

    Marketing isn't a math problem.

    The OneBillion! Agency isn't your typical agency. We're a marketing effectiveness shop helping brands grow through data-driven, customer-centric, and results-oriented marketing campaigns...

    Top Services:

    • Creative Services
    • Market Research
    • Branding
    • eCommerce
    • Web Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $10,000 - $25,000
  • Lets Make Headlines Together

    Lets Make Headlines Together

    Friends Media Global fosters an inclusive workplace by encouraging diverse perspectives, fair opportunities, and open collaboration. we focus on building a culture where individuals feel valued, heard and empowered to grow...

    Top Services:

    • Digital Services
    • Video Production
    • Public Relations
    • Branding
    • Reputation Management
    • Show more
    Location
    Noida, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Own Perception Before Attention Comes.

    Own Perception Before Attention Comes.

    The Kulture Digital is a global perception strategy and digital PR and firm. We help founders, high-growth companies, and institutions shape how they are seen, trusted, and remembered...

    Top Services:

    • Public Relations
    • Reputation Management
    • Digital Strategy
    • Media Buying
    • SEO
    • Show more
    Location
    Oworonshoki, Nigeria
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Creating Permanent Digital Success

    Creating Permanent Digital Success

    We are a full serviced digital marketing agency that started out as a specliast SEO agency. We work with a range of clients and have a lot of experience with ecommerce, fashion and travel brands...

    Top Services:

    • SEO
    • PPC
    • Digital Marketing
    • CRO
    • Public Relations
    • Show more
    Location
    Romford, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $650/hr
    Minimal Budget
    $1,000 - $10,000
  • Great performance with SplashDev: Reliable Dynamics 365 solutions!

    Great performance with SplashDev: Reliable Dynamics 365 solutions!

    SplashDev recommends and implements the best CRM and ERP solutions on the market with solution stack on the Microsoft Dynamics 365 platform. Those are our strong drivers that help us set new standards when it comes to providing the greatest possible service to our clients...

    Top Services:

    • Software Development
    • Software Testing
    • CRM Consulting
    • ERP Consulting
    • IT Services
    • Show more
    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $1000/hr
  • Corporate Communications & Crisis Management Partner

    Corporate Communications & Crisis Management Partner

    Conexi Group protects business value through strategic communications, reputation management and crisis response. We operate as an external strategic reputation office...

    Top Services:

    • Public Relations
    • Market Research
    Location
    Dubai, United Arab Emirates
    Number of Employees
    50 - 99
    Average Hourly Rate
    $1000/hr
    Minimal Budget
    $1,000 - $10,000
  • From Visibility To Credibility

    From Visibility To Credibility

    Zutsu Media is a Mumbai-based integrated marketing, talent management, and media production company that helps brands build visibility, credibility, and measurable business growth through a unified communications ecosystem. Evolving from its esports and digital entertainment roots through Zutsu Gaming, the...

    Top Services:

    • Digital Services
    • Public Relations
    • Video Production
    • Web Development
    • SEO
    • Show more
    Location
    Thane, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $1500/hr
    Minimal Budget
    $1,000 - $10,000
  • For companies and individuals who want to transform the world with their brands.

    For companies and individuals who want to transform the world with their brands.

    At Marcas que Enamoran, we specialize in boosting sales by engaging clients, employees, and stakeholders effectively and sustainably. Our approach includes leveraging emotional marketing and crafting brands that resonate through purpose, values, and the quadruple positive impact (social, economic...

    Top Services:

    • Business Consulting
    • Reputation Management
    • Branding
    • Market Research
    • Video Marketing
    • Show more
    Location
    Madrid, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $9999/hr
    Minimal Budget
    $1,000 - $10,000

Financial Services PR Agency Hiring Guide

What is a financial services PR agency?

A financial services PR agency is a public relations firm that specializes in managing and enhancing financial sector companies' public image and communication strategies. Its clients are usually banks, insurance companies, investment firms, fintech startups, and brokerage houses.

They build and maintain relationships with key stakeholders, such as investors, clients, and the media, to promote trust and credibility. These agencies leverage their expertise in the financial industry to craft tailored messaging that aligns with regulatory requirements and market expectations.

Financial services PR agencies help clients solve the following challenges:

  • Managing high costs and complex fees of their business operations, including marketing expenses and regulatory compliance
  • Navigating and understanding financial industry jargon
  • Ensuring confidentiality and building trust among financial stakeholders
  • Aligning company goals with targeted investor relations and financial communication strategies
  • Measuring and evaluating the effectiveness of PR efforts

Public relations are a popular marketing tool for businesses, with over half of executives claiming that PR is the most effective marketing discipline for building brand awareness and reputation. Approximately one out of five journalists consider press releases trustworthy sources, while 27% trust major PR sources such as Bloomberg and Reuters.

Success story

The following success story highlights how financial services PR firms can help clients improve their visibility in the market and, in the process, attract more customers and revenue:

  • Challenge: MarketVector, a leading thematic index provider, hired Arro Financial Communications to raise awareness among its investors about its investment fund. Because the fund was recently introduced into the market and had low assets under management (AUM), MarketVector’s indices had difficulty getting mentioned in the press.
  • Solution: Arro decided to leverage the client’s expertise in the Israeli tech sector to position the company as one of the leading investment experts in Israel. The agency also utilized tech-centric and geopolitical stories and messaging to gain the attention of various media channels, culminating in articles in MarketWatch and media appearances in CNBC Asia and Bloomberg Israel.
  • Results: MarketVector’s ETFs have seen their AUM rise to $175.9 million after the media campaign launch. The company is also a credible source for reporters looking to learn more about the Israeli tech world and financial developments in the region.

What do financial services PR firms do?

Financial services PR firms manage the reputation and communication efforts of financial organizations. They help these companies effectively communicate their messages, navigate media relations, and handle public perceptions. Through strategic storytelling and media engagement, they aim to enhance the credibility and visibility of their clients in the financial sector. 

Some of the critical services financial PR firms provide are:

  • Reputation management
    Financial services PR companies manage the client’s reputation through TV, email, press releases, blog posts, and other channels.
  • Investor relations
    They advise clients on communicating investment narratives and guide them through quarterly earnings, investor days, and the rest of the investor relations journey.
  • Media relations
    The agencies build and maintain relationships with journalists, including pitching stories and securing media coverage.
  • Social media management
    Agencies can also manage the client’s social media platforms, create engaging content, post important announcements, and interact with followers in line with their branding.
  • Press releases 
    They craft, refine, and distribute press releases to journalists and the general public to announce company news, product launches, and events.
  • Shareholder activism
    Financial services PR agencies can advise and prepare board members and executives to communicate with shareholders and protect their positions and reputations during shareholder activist campaigns.
  • Mergers and acquisitions
    They help companies create and refine messaging explaining the rationale, benefits, and value of a proposed merger or acquisition in a way that aligns with the business's growth trajectory.
  • IPOs & SPACs
    PR firms develop and implement strategies clients can use to articulate their value proposition during initial public offerings (IPOs) and special purpose acquisition companies (SPACs) activities.
  • ESG advisory
    Financial PR agencies can also advise clients launching environmental, social, and governance (ESG) consulting initiatives on mitigating risks and retaining the trust of stakeholders.
  • Restructuring
    From filing Chapter 11 bankruptcy to administering company voluntary arrangements (CVAs), financial PR agencies help clients craft announcements, manage responses to the press, mitigate leaks, and protect against counter-narratives.
  • Crisis communication
    With 96% of businesses experiencing serious disruptions in the past five years, financial PR firms can help clients manage internal and external communications during times of crisis and protect the brand’s integrity.
  • Event planning
    Financial services PR agencies can organize events, including logistics and invitations, to ensure positive media coverage.
  • Outreach
    They promote the brand by contacting influencers, bloggers, experts, and other key personalities in the financial industry.
  • Media training
    They prepare company spokespersons for interviews, presentations, and media interactions.

Success story

The following case study highlights the multiple roles financial services PR agencies, like Communications Strategy Group (CSG), assume to help clients improve market visibility and boost their public reputation:

  • Challenge: Janus Henderson Investors, a multibillion-dollar asset management firm, hired CSG to help increase brand awareness. As the PR agency of record, CSG was responsible for promoting the firm’s extensive portfolio of investment solutions in an increasingly competitive market.
  • Solution: Backed by two decades of industry experience and deep relationships with national business and finance journalists, CSG delivered a consistent flow of stories to major media outlets like CNBC, Fox Business, and the Wall Street Journal. The agency also managed the moves of high-profile talents within the company. It used the increased media attention to highlight Janus Henderson Investor’s capabilities and reputation in the industry.
  • Result: Six years after their partnership began, CSG has orchestrated 100+ interviews and media tours and generated over 1 million impressions online. These initiatives helped Janus Henderson Investors secure more than 10 fund profiles and achieve a 60% increase in AUM.

How much do financial services PR agencies charge for their services?

Financial services PR agencies charge from $2,000 up to $50,000 per month for their services. The total cost is affected by various factors, including the scope and duration of the services to be rendered, the size and reputation of the agency, its location, and the payment structure agreed upon by the bank or financial institution.

Here is a breakdown of the cost of PR services for the finance industry:

  • Monthly retainer: $2,000-$5,000+
  • Single-employee PR agencies: $4,000-$8,000+
  • Boutique agencies: $12,000-$18,000+
  • Large firms: $25,000-$50,000+

Press release distribution platforms such as PR Newswire also offer annual memberships that allow businesses to upload and publish press releases on their website. Publishing press releases also have a separate fee ranging from $350 to $800, depending on the size and other specifics.

Financial services PR agencies at DesignRush charge an average of $180 an hour. 10% of the agencies will accept projects with a budget of less than $1,000, typically to attract smaller clients or startups looking for more flexible and basic services. In contrast, 2% of agencies require a marketing budget of at least $50,000, catering to larger, well-established firms that demand comprehensive, high-quality services, extensive resources, and specialized expertise.

Why should I hire a financial services PR firm?

You should hire a financial services PR firm because it can greatly improve your brand's visibility and reputation. These agencies craft strategic PR campaigns that build trust and credibility, which is essential for attracting and retaining clients in the financial industry. Additionally, they can connect your business with key influencers and media outlets, increasing your reach and generating valuable third-party endorsements. Their expertise in financial communications will ensure that your messaging is clear, compliant, and impactful.

Some of the specific benefits a financial services PR firm can provide include:

  • Craft PR strategies that help financial companies stand out in a competitive market
  • Generate brand awareness and forge a stronger connection with the customer base
  • Build trust and loyalty in new and existing clients
  • Generate interest in the client’s financial products and services
  • Help mitigate any negative impact from internal or external business disruptions
  • Find and connect clients with journalists, media personalities, and influencers to endorse their brand

Success story

  • Challenge: Nanuk, an Australian asset management firm, hired Honner to support its PR, marketing, and branding. The firm aimed to position itself as a major market leader in sustainable equities and sought to develop a PR initiative that targeted Australian financial advisers.
  • Solution: Honner created a comprehensive PR strategy focusing on Nanuk’s brand presence among its target audience. This included supporting the launch of new products and generating awareness about the firm’s latest investment programs. It also collaborated with internal thought leaders to create compelling content that showcased Nanuk’s investment processes and stock selections.
  • Result: Thanks to its effective PR campaigns, Honner secured multiple high-profile media appearances, positioning Nanuk as Australia's leading authority in sustainable equities. As a result, the firm’s Australian media coverage consistently grew by 33% annually, and 90% of articles mentioning Nanuk had a positive sentiment.

How do I choose the best financial services PR agency for my business?

To choose the best financial services PR agency for your business, consider the following steps:

  • Set your objectives
    Identify the goals you want to accomplish by hiring a PR agency and the specific expertise you need. For example, if your organization is experiencing a media crisis, hire a firm specializing in crisis management.
  • Establish your budget
    Decide how much you will spend hiring an agency and launching PR campaigns. You must also consider whether the budget will be taken from the market budget or allocated separately.
  • Research firms
    While Google is often the first place to look for prospects, agency directories like DesignRush offer more in-depth information on financial PR firms, such as pricing, client reviews, and portfolios. You can filter your search according to budget, location, and agency size for more relevant results.
  • Create a shortlist
    Narrow your choices to at least five firms that closely align with your goals and budget. Contact each prospect on the list and request an interview.
  • Check the agency’s website
    A PR firm’s website contains valuable information, such as its specific areas of expertise, services, and industry track record. It can also show you how it handles its PR through announcements and press releases posted on the site.
  • Request for case studies
    Ask the agency representatives if they can provide case studies of previous PR campaigns similar to what you have planned. Getting references from past clients that you can check on is also a plus.
  • Client reviews
    DesignRush agency profiles contain many authentic customer reviews highlighting clients' experiences working with the agency. In addition to glowing testimonials, check out the negative ones as well. PR firms’ responses reflect their ability to handle and resolve crises.
  • Send a request for proposal (RFP)
    The RFP should briefly describe your company, its mission and values, products and services, location, and the scope and deadline. A public relations RFP should also list the specific KPIs and objectives you want to achieve.
  • Conduct interviews
    Ask the agency about its expertise, services, pricing, and other key information. Pay attention to how it communicates with your team as well. Agencies that are responsive, confident, and articulate in their responses are good indicators that they might be a good fit.
  • Decide on a partner
    Once you’ve decided, take your chosen agency through the onboarding process and discuss the details of your PR goals.

Do you need help in hiring a PR firm? Visit the DesignRush Marketplace and tell us more about your project. We’ll connect you with the most suitable financial services PR agencies for free.

How do I find the best financial services PR firm on DesignRush that fits my budget?

The DesignRush directory features special filters that you can use to narrow your search according to budget. Choose from agencies accepting projects with budgets ranging from $1,000 to $50,000.

Low Budget: 1k above
Mid Budget: 10k above
High Budget: 50k above

What questions should I ask financial services PR firms before hiring one?

The questions you should ask financial services PR firms before hiring one include the following:

Its Relevant Background

  1. What is your track record in the financial services industry?
  2. How will your agency help us achieve our PR goals?
  3. Have you worked with clients similar to us?
  4. Can you provide examples of successful campaigns you managed?
  5. What’s your team's experience level and credentials for financial PR?
  6. How updated are you on current trends and events in the finance industry?
  7. What are your fees and payment structures?

Its Services and Processes

  1. What is the full scope of services your agency provides?
  2. Can you explain your crisis management strategy to us?
  3. How do you get media coverage for your clients?
  4. What’s your media relations approach?
  5. What are your relationships with journalists in the finance sector like?
  6. What types of tools and software do you use daily?

Related to Your Project

  1. What should we expect in the first few months?
  2. How will you integrate PR with our ongoing marketing efforts?
  3. Who is our point of contact for the project?
  4. What will be our primary method of communication?
  5. How do you intend to work with our marketing staff?
  6. How will you measure success as the campaign progresses?
  7. What type of reporting can we expect?
  8. What types of metrics will you include in your reports?
  9. Do you need specific requirements from our end?
  10. Can your agency scale with us as our business grows?

What are the best financial services PR agencies in the US?

The best financial services PR agencies in the US, according to their DesignRush ratings, include:

  • SmartSites
    • 5.0 stars on DesignRush (16 reviews)
    • 4.9 stars on Google (632 reviews)
    • Top clients: CMS Funding, HF Holdings, Coin Exchange, Nationwide Merchant Solutions
  • Cavani Digital Solutions
    • 4.8 stars on DesignRush (27 reviews)
    • 4.7 stars on Google (37 reviews)
    • Top clients: REV Finance, Anthem Capital, Kurk Advisors, Kettz Financial
  • Joseph Studios
    • 4.9 stars on DesignRush (20 reviews)
    • 5.0 stars on Google (23 reviews)
    • Top clients: Boost Payment Solutions, IQVIA Technologies, Exelon, Delta
  • Consumer Buzz
    • 4.8 stars on DesignRush (15 reviews)
    • 4.0 stars on Google (163 reviews)
    • Top clients: Offshore Express, BSR Legal Group, Twery's Rare Coins & Jewelry, Marathon Investment Management
  • Indigo Productions
    • 4.9 stars on DesignRush (15 reviews)
    • 5.0 stars on Google (244 reviews)
    • Top clients: Citibank, BNY Mellon, Accenture, Christie’s International Real Estate

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