Connect with trusted public relations firms in the USA to shape your brand narrative, secure top-tier media coverage, and position your business as an industry leader. Narrow your search by location, expertise, and budget to find the right partner for your business.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

United States × Construction ×
  • Reputn: Where Reputation Becomes Authority.

    Reputn is a global online reputation management company specialised in personal branding, reputation management, crisis management, LLM and Entity Reputation...

    Top Services:

    • Reputation Management
    • Public Relations
    • Branding
    • Digital Strategy
    • Show more
    Location
    Miami, Florida
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Do more with less.

    Our brand audit services are designed to assist mid-sized and enterprise-level brands in achieving a range of strategic goals. By leveraging our expertise, we enable our clients to significantly reduce their marketing expenses, optimize their organizational efficiency, and successfully venture into new...

    Top Services:

    • Business Consulting
    • Market Research
    • Digital Marketing
    • UI/UX Design
    • Web Development
    • Show more
    Location
    Murrells Inlet, South Carolina
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • A Performance Branding Company

    Morning Walk is a performance branding company focused on helping brands accelerate growth by combining brand building with measurable performance. Their approach Performance Branding bridges the gap between creative storytelling and data-driven execution, ensuring brands not only stand out but also deliver...

    Top Services:

    • Branding
    • Video Production
    • Product Design
    • Public Relations
    • Digital Services
    • Show more
    Location
    Milwaukee, Wisconsin
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Lets Make Something Extraordinary

    From website development rooted in SEO to paid advertising and community out reach that converts - we have a solution to meet all needs - bringing big-agency expertise to small businesses. By combining data-driven strategy, authentic storytelling, and community-first vision, we design custom marketing...

    Top Services:

    • Digital Marketing
    • Public Relations
    • Web Design
    • Web Development
    • SEO
    • Show more
    Location
    Raleigh , North Carolina
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We Are the Symbol of Trust, Professionalism and Responsiveness

    The Houck Agency is a trusted network of marketing, graphic design, social media marketing, and web development resources committed to providing businesses with high-quality services at a competitive price...

    Top Services:

    • Social Media Marketing
    • Content Marketing
    • Public Relations
    Location
    Boardman, Ohio
    Number of Employees
    Under 49
  • Boost Your Brand Like Never Before

    Take your business to the next level with Skyrocket Marketers - no matter where you are located. Whether you're a solo entrepreneur or a global brand expanding into new markets, we have you covered...

    Top Services:

    • SEO
    • Public Relations
    • Web Development
    • Web Design
    • Branding
    • Show more
    Location
    Dover, Delaware
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • We Build Brands That Stick, Not Just Click

    Well review your website, SEO, and digital presence, then send you a personalized report with insights and recommendations to help you grow...

    Top Services:

    • Branding
    • Public Relations
    • Video Production
    • Social Media Marketing
    • Advertising
    • Show more
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Posted. Published. Perfected.

    Posted Consulting offers marketing services including social media, public relations, event planning, advertising, and more in Spokane, WA. We support small businesses, start-ups, mid-sized businesses, and large enterprises throughout Spokane, Coeur d'Alene, and the Pacific Northwest...

    Top Services:

    • Social Media Marketing
    • Public Relations
    • Content Marketing
    • Event Marketing
    • Advertising
    • Show more
    Location
    Spokane, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Nationwide Solutions For Any Size Fleet

    A professional salon offering quality hair, beauty, and personal care services in a welcoming and relaxing environment...

    Top Services:

    • Graphic Design
    • Branding
    • Design Services
    • Creative Services
    • Public Relations
    • Show more
    Location
    Blue Ash, Ohio
    Number of Employees
    50 - 99
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Growth Meets Innovation Here.

    TCG redefines consulting by blending growth with innovation under the leadership of visionary women. Specializing in marketing, market research, startups, branding, leadership, PR, and talent acquisition, they tailor solutions across industries. Their marketing prowess extends to strategy, social media...

    Top Services:

    • Advertising
    • Social Media Marketing
    • Public Relations
    • Market Research
    • Show more
    Location
    Alameda, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Stands out as a premier full-service marketing agency.

    Chatter Marketing is a full-service creative agency specializing in advertising, marketing, branding, public relations, digital marketing, and social media management in Tulsa, Oklahoma...

    Top Services:

    • Advertising
    • Digital Marketing
    • PPC
    • Social Media Marketing
    • Web Design
    • Show more
    Location
    Tulsa, Oklahoma
    Number of Employees
    50 - 99
    Average Hourly Rate
    $10/hr
    Minimal Budget
    $1,000 - $10,000
  • Collaborative/Outsourced Fractional CMO Consulting

    Data-Driven Omnichannel Growth Marketing Strategies. Including - Brand Amplification: ICP Touchpoint Optimization, Lead Generation: Increased Website Conversions, Reputation Building: SME Content Creation & Distribution, Social Media Engagement: Increased Followers & Post Interactions...

    Top Services:

    • Branding
    • Digital Strategy
    • Digital Services
    • Creative Services
    • Graphic Design
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Integrated Marketing Solutions for the Construction Industry.

    Construction Marketing Inc. is a full-service digital agency and marketing consultancy business that works with businesses in the US, Canada, and other countries. The agency  is well-versed in the building sector. Through a wide range of services, including brand development, website design and development...

    Top Services:

    • Graphic Design
    • Video Production
    • Public Relations
    • PPC
    • SEO
    • Show more
    Location
    Sarasota, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • We Are Embold, a Web + Mobile Design and Development Digital Agency.

    emBold is a web + mobile design and development digital agency. We strive to provide top-notch development and design services combined with reliability and transparency that you can't find anywhere else...

    Top Services:

    • SEO
    • Software Development
    • Product Design
    • Public Relations
    • Show more
    Location
    Akron, Ohio
    Number of Employees
    Under 49
  • Experience the Power when you run with the Dark Horses!

    Cutting edge marketing advertising plans and creative designs...

    Top Services:

    • Advertising
    • Digital Marketing
    • Social Media Marketing
    • Public Relations
    • Show more
    Location
    Tucson, Arizona
    Number of Employees
    Under 49
  • Climb To The Top Of Google & Attract Leads Daily

    Our mission is simple: help roofing companies grow through strategic, transparent, and results-driven SEO. We believe roofers deserve more than generic digital marketing-they need tailored strategies that actually bring in leads and grow revenue. We specialize in crafting laser-focused Roofing SEO campaigns...

    Top Services:

    • SEO
    • Web Design
    • Web Development
    • Public Relations
    • Show more
    Location
    Glendale, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Specializing In Innovative & Out-of-The-Box Content, SEO & PR Strategies

    Foundation Digital is a boutique digital agency that partners with companies to develop & execute data-driven media strategies which increase market share, brand awareness, & your bottom line. Foundation Digital has brought home countless awards for the agency, as well as for our clients over the years...

    Top Services:

    • Digital Marketing
    • Advertising
    • Content Marketing
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Santa Clarita, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Strategic Communications That Shape Culture

    NST provides high-level public relations and strategic brand positioning to create impact in media and culture...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Creative Services
    • Public Relations
    • Digital Strategy
    • Show more
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • An Extension of You.

    gmarketing started for a simple reason: to tell a small business's story. Of course, there are many marketing companies out there, but not many genuinely embody the small business as their own...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Creative Services
    • Public Relations
    • Email Marketing
    • Show more
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
  • Elevating Brands, Amplifying Impact.

    This full-service marketing and communications agency, based in the United States, in New Yorks Hudson Valley region, delivers strategic public relations, advertising, and branding solutions that drive measurable results. With a dynamic approach, they help businesses and organizations build powerful...

    Top Services:

    • Advertising
    • Event Marketing
    • Web Development
    • Public Relations
    • Social Media Marketing
    • Show more
    Location
    Goshen, New York
    Number of Employees
    Under 49
  • Rankings that convert

    We develop customized strategies with precision and expertise to uncover the ranking factor you need to grow your business. Our approach ensures your brand shines in various digital platforms, capturing the attention of your target audience. We are dedicated to one goal: revolutionizing business growth...

    Top Services:

    • Branding
    • SEO
    • PPC
    • Social Media Marketing
    • Advertising
    • Show more
    Location
    Casper, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Dare to Dream & Achieve

    At Satori, our team is passionate about unleashing success for your business. With us by your side, your business can achieve more than just a flashy ad or clever Tweet. You get personalized strategies tailored to fit the individual and company needs better...

    Top Services:

    • Event Marketing
    • Social Media Marketing
    • Advertising
    • Digital Marketing
    • Public Relations
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Results-based, digitally-focused.

    BLD Marketing is a one-stop shop for success in the building materials industry. Our digital capabilities, strategic marketing services and specialized implementation resources provide our clients with an unbeatable foundation to grow their business faster than ever before! With BLD's guidance, you can...

    Top Services:

    • SEO
    • Content Marketing
    • Media Buying
    • Digital Marketing
    • Public Relations
    • Show more
    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $25,000 - $50,000
  • We'll make your marketing work.

    A woman-owned, award-winning marketing and public relations firm that is laser focused on getting results for clients. Based in San Diego and with a satellite office in Los Angeles, TW2 primarily represents professional service, business-to-business and non-profit organizations...

    Top Services:

    • Email Marketing
    • Digital Marketing
    • Content Marketing
    • Social Media Marketing
    • Video Marketing
    • Show more
    Location
    Carlsbad, California
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Get Found On Google And In AI Answers

    Rizing Metrics helps businesses show up where buyers now look first: in Google results and in the answers AI tools give. Based in Lexington Park, Maryland, we work with companies across Southern Maryland and nationwide on AI visibility, answer engine optimization, local and technical SEO, and Google Business...

    Top Services:

    • AEO
    • SEO
    • Content Marketing
    • Reputation Management
    • Public Relations
    • Show more
    Location
    Lexington Park, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
  • The Next Generation of Ad Agencies

    McMillan & Phillips (M&P) Digital Creative Agency is founded on combining stunning creative with detailed analytics. Our team of creatives is paired with analysts to provide our clients with actionable insights from digital marketing campaigns...

    Top Services:

    • Social Media Marketing
    • SEO
    • Content Marketing
    • Digital Marketing
    • Web Design
    • Show more
    Location
    Spokane, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Moving People to Action Through Emotional Connections and Benefits.

    Seed Factory is a creative agency with offices in Atlanta and Orange Co, CA. By working across creative content, branding and PR tactics, they can create holistic marketing strategies for business growth, allowing brands to move people through emotional benefits...

    Top Services:

    • Creative Services
    • Branding
    • Video Production
    • Graphic Design
    • Advertising
    • Show more
    Location
    Irvine, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
  • We Accelerate Your Growth Online.

    At AV Social Strategies, we work with organizations to craft their brand story, engage their audiences, and establish relationships in their community through creative design, website development, search engine optimization and digital marketing. We also offer video production and content creation services...

    Top Services:

    • Web Design
    • Web Development
    • SEO
    • PPC
    • Content Marketing
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Your Friendly, Full-Service Digital Marketing Agency

    Our team combines cutting-edge digital expertise with a proven track record of success to bring measurable results to our clients. Were not here to nickel-and-dime you or give you a cookie-cutter answer: were here to help meet your digital goals with a strategy tailored to you. Digital Neighbor is a proven...

    Top Services:

    • SEO
    • Digital Marketing
    • PPC
    • Social Media Marketing
    • Web Design
    • Show more
    Location
    Tampa, Florida
    Number of Employees
    Under 49
  • Tenebris Design crafts bold, modern websites that blend creativity with functionality. We specialize in redesigns, development, and digital strategies that help brands grow online. Our mission is to deliver stunning design with measurable impact...

    Top Services:

    • Web Design
    • Graphic Design
    • SEO
    • Web Development
    • Digital Strategy
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $32/hr
    Minimal Budget
    Under $1,000
  • Digital Growth For Small Businesses

    Eighty Six Strategies was built on a simple idea: small businesses deserve the same caliber of marketing and strategy that big companies take for granted. We partner with local businesses, contractors, and service providers to cut through the noise and build real momentum from brand identity and web...

    Top Services:

    • Web Design
    • Web Development
    • SEO
    • Branding
    • Graphic Design
    • Show more
    Location
    Smithfield, Rhode Island
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Insight. Innovation. Impact

    Elevation is a national, full service, B2B marketing agency that looks at your brand through the lens of your business. We believe in data-driven, strategic solutions that bridge the marketing and sales gap to drive business growth...

    Top Services:

    • Content Marketing
    • PPC
    • Email Marketing
    • Digital Marketing
    • Video Marketing
    • Show more
    Location
    Phoenix, Arizona
    Number of Employees
    50 - 99
  • Global Company Specializing in Tech-Enabled Professional Services

    Sikich is a global company specializing in technology-enabled professional services. Now with more than 1,900 employees, it draws on a diverse portfolio of technology solutions to deliver transformative digital strategies and ranks as one of the largest CPA firms in the United States...

    Top Services:

    • Accounting
    • Cybersecurity
    • ERP Consulting
    • ECM Consulting
    • Big Data Analytics
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    250 - 499
  • Driving Growth Through Consumer-Centric Strategies

    PriceWeber is a results-focused marketing agency specializing in creating consumer-centric strategies that measurably impact sales, margins, and shareholder value. Their integrated approach delivers real business outcomes across traditional and digital platforms...

    Top Services:

    • Advertising
    • SEO
    • Web Design
    • UI/UX Design
    • PPC
    • Show more
    Location
    Louisville, Kentucky
    Number of Employees
    50 - 99
    Minimal Budget
    $50,000 & Up
  • We help small businesses punch above their weight.

    Voncor Communications is a marketing communications consultancy focused on helping small businesses connect with their customers to communicate the value of their products and services in an efficient yet dynamic manner. We develop websites, traditional print, radio or public relations as well as digital and...

    Top Services:

    • Branding
    • Graphic Design
    • Web Design
    • eCommerce Development
    • WordPress Website Design
    • Show more
    Location
    Essex, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Elevating business profiles and personal stories.

    Allora Media empowers small businesses by capturing authentic, real-time content of their teams and services in action. We handle everythingfrom on-site filming and professional editing to curating and scheduling posts across multiple platforms. Our streamlined approach allows businesses to focus on what they...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Creative Services
    • Graphic Design
    • Video Production
    • Show more
    Location
    Southington, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Digital Marketing Simplified

    We are your dedicated marketing team, just not on your payroll! Our award-winning Florida-based boutique digital marketing agency specializes in helping small businesses stand out online with streamlined solutions that leverage the most cost-effective and highest-ROI marketing strategies...

    Top Services:

    • Digital Marketing
    • SEO
    • Content Marketing
    • Social Media Marketing
    • Email Marketing
    • Show more
    Location
    Daytona Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Pomerantz is a full-service B2B marketing agency that supports the marketing efforts of regional, national and global companies in a wide range of industries, with extensive experience in the technology and construction sectors...

    Top Services:

    • SEO
    Location
    Annapolis, Maryland
    Number of Employees
    Under 49
  • We are the marketing agency of tomorrow, bringing big ideas to small businesses today.

    We are LC3 Creative, based in East Liverpool, Ohio, a digital marketing agency founded in 2020 with a mission to empower and uplift local small businesses. Rooted in a commitment to excellence - we specialize in providing innovative and tailored marketing solutions, ranging from web development and graphic...

    Top Services:

    • Digital Marketing
    • Web Design
    • Social Media Marketing
    • Advertising
    • SEO
    • Show more
    Location
    East Liverpool, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $21/hr
    Minimal Budget
    Under $1,000
  • SERP check and visibility audits

    The SERP.fyi EdgeDominate the Search Frontier: From Blue Links to AI Answers.In an era where search happens as much in a chat box as it does in a browser, staying visible requires more than just keywords. SERP.fyi is your mission control for the modern web. We bridge the gap between traditional SEO and...

    Top Services:

    • Public Relations
    • Branding
    • Digital Services
    • AI Development
    • Mobile App Development
    • Show more
    Location
    Wyoming, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $120/hr
    Minimal Budget
    Under $1,000

Why companies trust DesignRush

Every agency is independently vetted before it can be listed or ranked

1

Identity Check

We verify businesses and reviewer LinkedIn profiles for integrity.

Agencies vetted
127,966+
2

Portfolio Review

We review agency work, case studies, and results to confirm skill.

Applicants rejected
49%
3

Ongoing Audit

We monitor listings regularly; outdated agencies are removed.

Agencies verified
90

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Public Relations Firm FAQs

What types of PR campaigns do they typically run?

Here are the most common PR campaigns: 

Growth campaigns 

  • Launch PR: Coordinated outreach around a product, service, or company launch to generate awareness and credibility quickly. 
  • Thought leadership: Ongoing placement of expert commentary, bylines, and POV development to position executives or brands as authorities.  

Corporate and stakeholder campaigns 

  • Corporate communications: Structured messaging around company news, such as milestones, financial updates, or leadership changes. 
  • Fundraising and investor PR: Media and narrative support around funding rounds, IPOs, or investor milestones.  
  • Employer branding PR: Storytelling that highlights culture, leadership, and workplace values through earned media. 
  • Awards programs: Strategic identification and submission to industry awards to secure third-party validation.  

Risk and resilience campaigns 

  • Crisis response: Rapid communications to manage negative events, misinformation, or reputational threats. 
  • Reputation repair: Sustained PR efforts to rebuild credibility after a crisis, controversy, or prolonged negative coverage. 

How do top PR firms in the USA secure media coverage and build long-term momentum?

American PR firms secure media coverage and sustain momentum through a structured, repeatable process that combines strategy, execution, and relationship management. 

  • Narrative development: Defining a clear, newsworthy story that aligns brand goals with what journalists write about, ensuring relevance rather than promotional messaging. 
  • Proof-point assembly: Gathering customer outcomes, data, executive credibility, and third-party validation to support claims. 
  • Media mapping: Identifying journalists and media outlets based on beat, audience fit, and past coverage. 
  • Angle creation: Adapting the core narrative into timely, outlet-specific angles tied to trends, news hooks, or audience pain points. 
  • Pitching cadence: Sending pitches in controlled waves to avoid inbox fatigue while maintaining steady visibility across priority publications. 
  • Follow-ups and refinement: Using thoughtful follow-ups to clarify relevance or provide a new context rather than repeat the same message. 
  • Reactive opportunities: Monitoring breaking news and journalist requests to insert expert commentary quickly, compounding coverage between major campaigns. 
  • Relationship building and iteration: Earning trust through reliability and relevance—relationships can open doors, but newsworthiness still drives results. 

How much does it cost to hire a PR agency in the United States?

PR agency costs in the United States vary widely based on the scope of work, pitch volume, media tier, industry complexity, crisis sensitivity, and specific deliverables. However, price ranges typically fall within the following: 

Engagement typeTypical cost rangeNotes
Monthly retainer
(ongoing support)
$5,000-$20,000+ per monthCommon range for standard campaigns; larger national/global programs can exceed this.
Hourly rate$100-$300 per hour
(avg. $270 per hour)
Used for consulting, strategy, or special projects.
Project-based fees$5,000-$50,000+One-off campaigns, like product launches or funding announcements.
Pre-set packages/tiered retainers$4,000-$8,000+ per monthFixed deliverables at defined tiers.

What’s the difference between a B2B public relations agency and a B2C PR firm?

B2B (business-to-business) and B2C (business-to-consumer) PR firms differ based on audience, buying cycle, and media focus. 

B2B PR agency 

B2B PR targets niche decision makers and long buying cycles, with coverage focused on industry and trade publications. Messaging relies on proof points like ROI, case studies, and expertise, with indirect conversion goals tied to pipeline influence and a steady, lower volume cadence. 

B2C PR firm 

Consumer PR targets broad audiences and shorter buying cycles, emphasizing mainstream media, lifestyle outlets, and creators. Storytelling is emotion-led and trend-driven, with clearer near-term conversion expectations such as traffic or sales and a faster, campaign-based cadence. 

When should I hire a PR company instead of handling PR in-house?

Brands should decide between an agency and in-house PR based on scale, speed, and risk tolerance. 

Hire a PR company if: 

  • You need rapid scale or intensive campaign support that exceeds internal bandwidth. 
  • You want immediate access to established media relationships across top-tier and niche outlets. 
  • You are planning a high-stakes launch, funding round, rebrand, or market expansion. 
  • You need crisis readiness or a 24/7 response capability that in-house teams cannot sustain. 
  • You operate in a complex or regulated industry that requires specialized PR expertise. 
  • You want an external perspective to sharpen positioning and messaging. 

Keep it in-house if: 

  • PR needs are steady, predictable, and limited in scope. 
  • Your team already has strong media relationships in your core category. 
  • Campaign intensity is low and tied mainly to internal updates or announcements. 
  • Budget constraints favor salaried roles over agency retainers. 
  • You prioritize deep institutional knowledge over broad external reach.