SEO Services Guide

SEO
SEO Services Guide
Article by Bisera Stankovska
Last Updated: May 23, 2024

Search engine optimization services are the processes that pump life through your entire SEO ecosystem. SEO ensures visibility to the two primary entities on the internet: your target audience and search engines. Why is this important? Data suggests that only 0.63% of people click on a result from the second page of Google.

What are SEO services, and how can they help you avoid slipping into Google’s oblivion? We asked our optimization experts to give us a crash course on search engines and the services you need to optimize your website for them.

What Are SEO Services?

The goal of SEO services is to optimize your site for search engines, enabling it to capture more traffic and generate more revenue from searches. Search engine optimization services are typically provided by an agency, consultant, or freelancer. Most SEO plans include on-page, off-page, and technical SEO, along with a focus on additional specific areas.

SEO services are crucial because nearly 92% of web traffic comes from Google alone. To ensure your website gets noticed by your desired audience, it must be indexed by leading search engines and achieve top rankings.

Agency description goes here
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Types of SEO Services

There is a wide range of SEO services tailored to your business needs, but essentially, all of these sub-services fall into three main categories. Let's do a rundown of what a comprehensive SEO program looks like.

On-Page SEO

On-page optimization entails different strategies and techniques implemented directly on a website to improve its search engine rankings and visibility. 

On-Page SEO GeeksforGeeks
[Source: GeeksforGeeks]

1. On-Page Optimization

On-page optimization includes optimizing the site's content for targeted keywords.

On-page SEO activities include:

  • Meta updates
  • The addition of targeted keywords to the body copy
  • Use of engaging images
  • Optimizing page layouts for better engagement

2. Keyword Strategy

It is necessary to align the business offering with what audiences look for in search engines. Keyword strategizing is a must-have service and requires a deep understanding of the business and user behavior.

The service includes analysis of monthly keyword volume trends, SERP analysis, competitive analysis, and prioritization. The result is a targeted keyword strategy that serves as the foundation for SEO success.

3. Content Analysis and Strategy

High-quality content establishes any business website as an authority and is necessary to drive organic traffic and increase rankings. Content strategy, as a service, is driven by the keyword strategy and includes a content gap analysis.

The absence of quality content will prevent your site from ranking highly for its targeted keywords. SEO service packages include creating all necessary content.

Off-Page SEO

Off-page optimization occurs outside of the website itself and aims to improve its search engine rankings and visibility. This includes activities such as link building and social media marketing, which focuses on enhancing the website's authority, credibility, and relevance in the eyes of search engines.

On-Page SEO Quora
[Source: Quora]

1. Link Building

Acquiring high-quality backlinks from reputable and relevant websites to improve your authority and credibility is essential. This incorporates creating valuable content and reaching out to relevant blogs or websites to offer it. The process requires patience, persistence, and a focus on providing value to others.

2. Social Media Marketing

This means using social media channels to promote your optimized content. A good social media strategy can not only help you engage with your users and boost brand awareness, but it can also drive more traffic to your site, convert visitors, and even improve sales.

3. Content Marketing

This involves creating and sharing high-quality content across your social media channels and other digital platforms to attract traffic, shares, and links to your site.

Content marketing may also entail creating linkable research reports or infographics to contribute to your link-building efforts. By regularly writing and distributing high-quality content, you can establish yourself as a reliable source of knowledge within your industry and among your competitors.

As a result, search engines will deem your content and your brand more relevant, ranking your site and pages higher, and you can establish yourself as a reputable expert in the eyes of your target audience.

4. Guest Blogging

Guest blogging refers to writing and publishing articles on external websites or blogs to gain exposure, build relationships, and earn backlinks to your website. Similarly to content marketing, a well-rounded guest blogging strategy can help you improve your authority and expertise in the eyes of your audience and search engines.

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Technical SEO

Technical SEO optimizes the technical aspects of your site to boost performance and search engine visibility. This includes improving site performance and speed, optimizing site design, structure, and navigation, cleaning up broken links, ensuring crawlability, and focusing on responsiveness and mobile friendliness.

The purpose of these technical optimizations is to improve user experience, help search engines better understand what your site is about, and improve content indexing for better rankings.

Technical SEO - Moz
[Source: Moz]

1. Technical Site Audit

In addition to general site audit, SEO services should encompass a thorough technical site audit. This aims to assess the technical components of your website and determine their impact on how search engines assess your page.

The key factors investigated are:

  • Crawlability — whether a search engine crawler can locate and access the content on your website
  • Indexability — whether your pages are indexed by search engines
  • User experience — the time it takes for the pages to load and the presence of pop-ups, among other things

The technical site audit involves crawling the website, analyzing code, and conducting various diagnostic tests. This comprehensive assessment yields numerous insights, and experts assist in prioritizing actions based on the findings.

2. Website Support

Top IT service providers emphasize the importance of website support as a key component of a comprehensive SEO strategy. This is why ongoing support and maintenance should also be a part of SEO services.

Other Essential SEO Services

While SEO services predominantly involve the three main optimization types listed above, there are also other important processes that complement them.

1. SEO Audit

An SEO audit is an essential part of SEO services. It provides help to evaluate the website from an SEO perspective and determine the necessary SEO improvements.

2. Goal Definition

Sometimes, the most challenging part is understanding where to begin with your SEO efforts. The goals will vary depending on your requirements and specific industry. Experienced SEO specialists can help you identify your goals depending on your requirements and industry and will then walk you through the process.

3. Competitor Analysis

Your SEO service provider will run a competitor analysis irrespective of your industry's niche. Competitor analysis helps devise a strategy, enabling you to take advantage and leverage from competitor weaknesses. This should not be a one-time activity but rather a regular part of your SEO strategy.

The service includes assessing the competitors continually and discovering opportunities. A proactive approach allows for creating competitive strategies, ultimately resulting in higher revenue generation.

4. Custom Strategy

The custom strategy should serve as the central component of comprehensive SEO services. By tailoring the approach to your business's specific needs, you can optimize ROI from SEO, leading to increased website visits, inquiries, and orders.

5. Reporting and Tracking

It is challenging to gauge the full impact of SEO automation and activities without reporting and measuring KPIs. SEO specialists continually monitor organic site traffic, keyword rankings, backlinks, search trends, and diagnostic tests to derive and measure the success of their SEO initiatives.

The Importance of SEO Services

SEO is one of the pillars of online success and businesses are turning to professional SEO agencies to help them navigate the complexities of Google’s ever-changing algorithms and evolving technological standards.

In that sense, partnering with an agency holds several advantages to your brand’s online presence and bottom line. Here are only a few examples of why teaming up with an agency is a great idea:

Expertise and Experience

The experts providing SEO services have extensive experience and knowledge in optimizing sites for search engines and keeping up with the latest algorithm changes and best practices. This allows them to implement the most up-to-date strategies that will yield tangible results. Leveraging their experience can help you avoid common pitfalls and grab higher rankings faster.

Access to the Right Tools

Agencies use several resources and sophisticated tools that let them conduct comprehensive keyword research, website audits, competitor analysis, and performance tracking. These tools offer valuable insights into the overall effectiveness of the optimization strategies, helping businesses maximize their efforts.

Saving Resources & Time

Managing SEO in-house requires significant time, effort, and resources, diverting attention away from your core business activities. Outsourcing SEO to an agency frees up your internal teams to focus on their primary responsibilities while ensuring that SEO tasks are handled efficiently and effectively.

Agencies have dedicated personnel and streamlined processes in place to execute SEO strategies with precision, saving businesses time and hassle.

Scalability and Flexibility

Your SEO needs will vary depending on your goals, the size of your business, and expansion dynamics. Most agencies will offer you scalable solutions that can meet your specific needs and budget. Agencies can also adjust strategies, quickly addressing any shifts in your business objectives or market changes, enabling you to stay competitive.

Accountability and Measurable Results

Working with an agency lets you measure and track the impact of their efforts. Agencies provide detailed analytics and performance reports that offer insights into key metrics such as website traffic, keyword rankings, conversion rates, and ROI.

This level of transparency creates accountability and lets you assess the effectiveness of your investment. You have data-driven insights at your fingertips, and you can always make informed decisions regarding your future SEO efforts and their results.

What Are the Costs of SEO Services?

The costs of SEO services can vary based on your business needs and the expertise of the SEO professionals you engage. Freelancers typically charge lower rates, but it's crucial to ensure they deliver quality services. Opting for inexpensive yet subpar services may not yield the desired outcomes.

Alternatively, you can consider hiring an SEO agency or consultancy. They provide comprehensive services and maintain regular communication with your team. The typical hourly rate ranges from $150 to $300.

Some SEO providers also offer fixed-cost packages, which allow customers to plan their expenses. One advantage of this arrangement is that clients don't have to bear the costs of expensive SEO tools, resulting in significant savings.

SEO Services: The Bottom Line

SEO services play a crucial role for organizations, and businesses should rely on professional agencies to manage their SEO needs.

Professional SEO companies can assist you in this process, so we advise looking for the right agency to partner with for your project. You can hire an SEO agency or choose one of the top companies for digital marketing.

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