TikTok users, on average, open the app 19 times a day. Considering there are over 1.5 billion million active monthly users, this translates to roughly 28.5 billion opportunities to get your products or services in front of potential customers.
If we could quantify the importance of using TikTok for marketing purposes, we’d round the number to 30 billion. But, that’s not how things work. The truth is, TikTok’s potential goes beyond digits.
Instead, we’ll show you how to use TikTok for business marketing and let you witness its power, first-hand! Or, you can just hire one of the top TikTok marketing agencies and have them do all the heavy lifting.
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How To Use TikTok for Business Marketing in 5 Easy Steps
TikTok gives businesses all the creative freedom they need.
However, if you wish to be successful at TikTok marketing, you have to walk the walk—and we’ll show you the steps:
Step #1: Set Up a Business Account
Setting up a TikTok business account isn’t time-consuming as the process is pretty intuitive.
All you need to do is download and install the app, find the Profile icon and click “Sign Up.”. Once you’re in, navigate to the Settings & Privacy menu, click Manage Account and select Switch to Business Account. Depending on the type of your business, you can choose from different categories.
After your TikTok business account is live, you’ll gain access to powerful features such as analytics, ads manager, and creating custom content tailored to your target audience.
With these resources at your disposal, you can create effective campaigns that engage users and reach potential customers with ease. Having a business account gives you access to insights on how well your posts are performing so you can make necessary adjustments when needed.
Step #2: Do Your Best to Optimize Your Profile
After creating a TikTok business profile, optimize it for maximum visibility and engagement.
Upload an attractive profile page that accurately reflects your brand’s identity and mission. A good way to do this is by adding a clear profile picture, bio, website link or email address. Don’t forget to customize the "About Me” section with keywords related to your industry.
Make sure all contact information is up-to-date so potential customers can easily reach you if they need more information about your services or products.
If you’re to stay visible and relevant, post content regularly. TikTok advises its users to post 1-4 times a day to keep users engaged with your brand. Plus, publishing videos more times per day gives you a chance to test how different types of content are performing. This is especially important if you’re just starting out with TikTok for business marketing.
However, posting too often could lead viewers away from engaging with content if they feel overwhelmed by excessive updates. Finding the right balance between quality posts and frequency is key.
Step #3: Work on a TikTok Strategy
The most important part of creating a TikTok strategy is researching your target audience and understanding their interests and needs. This will help you develop content that resonates with them and drives engagement for your brand.
Identify and partner with influencers in your industry who are already popular on the platform. In 2022, 45% of marketers used influencers to advertise on TikTok. Even a micro-influencer can drive more than 38,000 views to your TikTok videos.
When it comes to creating content, your videos should capture viewers’ attention quickly while also delivering valuable information about what makes your product or service unique. Consider not only what kind of videos resonate best with your audience but also how they are shared across multiple social media platforms, such as Instagram stories.
Use hashtags strategically so users can easily find related content they may be interested in viewing. It’s also helpful to keep track of trending topics on TikTok and incorporate those into your posts if possible. This is a great way to increase the visibility of your brand among potential customers who might not otherwise know about it.
Make good use of the TikTok SEO strategies too.
Step #4: Follow the Analytics
Once you’ve created and published content, you should pay close attention to the platform’s analytics. This data can inform which posts are resonating with users most and provide valuable insights into how you can improve your strategy over time.
By tracking the likes and dislikes count, views per video, comments and other metrics associated with each post, businesses can identify trends in user behavior that may be influencing engagement levels. This can help you make strategic adjustments accordingly.
Analytics data is also helpful for identifying influencers who have a large following base on the platform.
Additionally, understanding what kind of content works best among different segments of users allows businesses to create targeted campaigns. This way, they can reach their desired audience more effectively and get better results than generic campaigns might achieve.
Leveraging analytics from TikTok also gives companies an advantage over other brands in the same industry as it provides visibility into what their competitors are doing
Ultimately, monitoring these results can help ensure your business accounts remain successful long-term.
Step #5: Adjust Your Strategy Accordingly
When adjusting your strategy using TikTok’s analytics data, keep in mind the goal of each post or campaign. This can help ensure that any changes made are appropriate for the intended outcome and don’t stray too far from what was initially planned.
For example, if a video is designed to increase brand awareness, switching up its content or style mid-campaign could confuse viewers. By extension, this could reduce engagement levels instead of increasing them as desired.
Aside from keeping goals top of mind, be mindful of your target audience and consider how they may respond to these changes. Try testing different strategies with small groups of users before launching full campaigns as it will give you enough room to fine-tune. This way, you can make sure any tweaks are beneficial for both your business and those engaging with your content.
Above all else, keep an open mind. Even if your tactics have worked well, social media marketing trends change quickly, so you better rely on your creativity and make good use of your uniqueness to stay ahead of the competition.
Is TikTok Good for Business?
TikTok is shaping into one of the most powerful marketing tools. It provides companies with an ideal platform for reaching potential customers in a fun and engaging way.
Through creative content such as videos, GIFs, polls, stickers and interactive elements like quizzes or challenges, businesses can draw attention to their products and services while sparking conversation among viewers.
Plus, businesses can easily set up advertisements to target specific demographics.
Partnerships with influencers on TikTok can further extend a company's reach and create an even bigger buzz around its products or services. It can provide extra leverage when running sponsored campaigns or product reviews. This method not only allows brands access to millions of potential customers but also increases visibility quickly—without having to spend large amounts on traditional advertising methods like TV spots or radio ads.
It’s safe to say, TikTok has revolutionized the way businesses market themselves and engage with their target audience. It provides a powerful platform for brands to reach younger generations, create viral content and build an engaged community.
If you compare the TikTok advertising cost and the price of traditional marketing methods, you’ll find that TikTok is also relatively inexpensive, making it attractive to small businesses too.
But there’s more than meets the eye. TikTok is extremely beneficial as it allows brands to:
- Generate leads faster
- Reach target audience quickly
- Stay within their marketing budgets
- Enhance SEO ranking with hashtags
- Increase brand awareness and visibility
- Increase customer engagement and loyalty
- Gain insights on their audience with analytics data
- Express themselves creatively and reap the benefits
- Connect with influencers and professionals in the industry
Which Companies Can Benefit from TikTok for Business?
Companies that create content that appeals to the younger demographic, including fast-paced videos, cutting-edge content and lighthearted humor, find TikTok especially beneficial. This is particularly important for companies in industries such as fashion, travel and hospitality, beauty, music and entertainment.
Brands that sell products such as technology devices, healthy food or subscription services can make use of TikTok’s format to engage users with limited video lengths and fun challenges.
It’s safe to say that, regardless of industry, TikTok for business is a powerful tool that businesses of any size and in any industry can use to reach potential customers and engage with existing ones.
How To Use TikTok for Business Marketing: Key Takeaways
TikTok is an exciting platform for businesses to reach potential customers and create powerful content.
As TikTok’s popularity grows by the second, more and more digital marketing experts are trying to master the art and science of TikTok marketing.
After thoroughly reviewing what the market has to offer, we selected the best social media agencies that, among other things, know the ins and outs of TikTok. If you’d rather focus on other operational tasks, they can help you establish dominance on the platform.
