Apple is worth $752 billion. The largest technology company on earth is on track to becoming the world’s first trillion-dollar company. Headquartered in the fabled Cupertino, California, Apple creates technology products that disrupt the status quo, such as iPhone, iPad, iPod, iTunes, and more.
The Apple logo—an Apple with a bite chomped out of its side—is one of the most recognizable logos in the world.
What the logo symbolizes is as ground-shaking as the products they produce. The Apple logo symbolizes lust, temptation, anarchy, hope, and most importantly, knowledge.
Let's journey to the myth of creation...
Armed with humanity’s insatiable and voracious appetite to learn more, Eve’s bite into the forbidden fruit released more than sin: it released knowledge. Knowledge that was accessible to all of humanity.
A bite into Apple’s products give customers easier, and faster access to knowledge. Splitting the seas to interact with all of humanities information in more creative ways than ever before.
The proportion and texture of the logo is solid and void of text or clutter. The outline is bold and emanates power. The proportions of the logo are perfect.
Notice the space between the apple and leaf and the flowing curvature of the shape. Apple holds their products to the highest standard and with an unseen attention to detail.
On a plain white background, the ravishing contrast and distinctiveness of the Apple draw the eyes in like a magnet and vanquish any rival competitors that attempt to take the spotlight. Apple is in a league of its own.
We must pull back the curtain of Apple’s most famous ad in order to gain deeper appreciation of this logo design:
“Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” — Rob Siltanen
Apple’s logo begs you to take risks. To think different. To break the rules because rules must be broken and the breaking of such rules serves as a catalyst for change. The Apple products that one grasps changed history forever. Industries were shifted. Old empires were toppled.
The logo is giving you the opportunity to align your values with the historical figures that changed the entire world. To be a part of something bigger than yourself. To become more than you ever thought you could be.
One symbol—an apple with a bite in it—ties together historical figures and events that are universally known by virtually every human on our planet. Connecting on an emotional level the consumer is engaged with memories going back to childhood. Our psychological need to fulfill our potential.
That is what makes this logo astonishing.
It exudes temptation. You will never know your potential—of what could be—of the change that could occur—of what you can create with the right tool if only that tool were an Apple product.
Will you join the crowd and assimilate into the empty minds that stay complacent? Or will you make history?
The first bite awaits you and the world is waiting.
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