Playboy’s Iconic Logo Utilizes A Clever Shape
We all know the Playboy bunny logo. It’s clever, creative and mysterious — and it perfectly embodies a brand that is all about sex.
The logo itself is made up of a symbol encased in a rich black coloring. The image of a bunny is on full display, its profile standing strong, angular and powerful. It captures a friskiness and an almost taboo nature — even though in actuality, there is nothing taboo about it.
The design shows the basic outline of a bunny’s profile. It’s more often than not seen in a black coloring, with its eye colored in white. Around its neck sits a sophisticated little boy tie — this adds sophistication and class, but also alludes to the Playboy bunnies who’d more often than not only wear a small item of clothing inside the magazine pages.
The lines that make up this logo are simultaneously soft and strong — there’s a smoothness to the snape but also an angular quality that cuts like a knife. This contrast creates an exciting discrepancy that fosters a sense of urgency, enthusiasm and curiosity.
Beneath this symbol, you will sometimes see the Playboy wordmark, written out in a serif, black font. The word is entirely uppercase and brings with it a playful and iconic edge. The font is instantly recognizable as Playboy — but the beauty of this design comes from the fact that this image can stand alone without any words.
This prestige has come with age, of course. But the brand needed such an iconic and eye-catching logo to complement such a revolutionary concept for the time. It’s bold and in your face and you can’t look away.
This is a simple, minimal design that plays with basic shapes, geometric styling and hidden meaning to cause a reaction in its intended audience. On the surface, it’s just a regular bunny, but viewers know the more secretive, seductive and sexy connotations hiding beneath.
The History Of The Playboy Logo
The legendary Playboy logo is made up of a cute little bunny. It’s a sexy and mysterious design that is intricately linked to the brand itself — but did you know it comes with its own unique history?
The Playboy logo is almost as old as the brand itself, coming into being for the second issue of the Playboy magazine. And while Hugh Hefner was the brains behind this organization, with a say in everything from models to content, he wasn’t actually the creator of the iconic symbol.
That honor goes to designer Art Paul, the founding art director of Playboy.
His inspiration came from wanting something frisky, sexy and fun. He wanted to create an image that wasn’t ordinarily something that screamed sex but could in a subtle and sophisticated way.
Now, the use of the bunny seems just right — cute and innocent, yet seductive and devious. And it was an instant hit.
To this day, almost 70 years after it was first seen gracing magazine covers, the logo has remained the same. And there’s a reason for that. It’s the perfect image to represent a brand that oozes sex with just a hint of class.
The design is emblematic and now works to encompass the entire adult industry as a whole almost. And considering its simple yet strong design elements, you can understand why.