The Target Logo Design Establishes a Strong Brand Recognition Through Colors and Typography.
Any branding expert will tell you that it’s difficult for consumers to trust a brand that changes its logos with the times. A change in color scheme might come off as an attempt to rebrand or simply a way of trying to be relevant again. Brands like Nike, Coca-Cola, and McDonald's avoid changing their logos frequently because they want to strengthen brand recall.
Like these brands, Target remains loyal to its design: the iconic shooting target-inspired logo symbol in red and white. In other assets, this symbol is accompanied by the brand name written in black.
As a supermarket chain, Target aims to be a brand that offers excellent quality items at an affordable price. It strives to instill trust among patrons that the products they sell, from food to home items, are worth every penny.
And the red and white color story carried this message well. In color psychology, red represents energy, excitement, and passion, while white stands for purity, cleanliness and innocence.
The trustworthy brand narrative is strengthened by the typography. The designers used Helvetica Neue Bold, a font that exudes confidence and reliability. This is perfect for a brand like Target because they want their customers to know they are dependable.
The current Target logo is an exceptional example of how a logo can be straightforward yet remarkable. People might not include it in the best colorful logo designs list, but it has served its purpose. The colors, font and overall design convey that Target is a trusted brand that sells quality. That's all that matters.
Target's Bullseye Logo Is a Marketing and Advertising Gem
It is considered one of the best brand logos because everyone can recognize it from afar. When someone sees the red and white bullseye from several miles away, their minds already associate it with Target.
The Target logo has become so iconic it has made its way to mainstream entertainment, with several films and television shows making Target a vital point of their storylines. Saturday Night Live gained more popularity with their Target-themed skits featuring prime comediennes such as Kristen Wiig and Aidy Bryant, with the “enthusiastic Target woman” characters audiences loved soon after.
In brand psychology, this is known as "priming," and it is a potent tool that companies use to influence the thoughts and emotions of their customers. Responsive logo designs play a huge role, and Target has mastered the art.
In a world where everyone is trying to be different, sometimes the best thing to do is to keep things simple. That is what Target has done with its logo. Target's logo design might look simple amid all the other over-the-top designs, but that is precisely what makes it so effective.
Everything about their logo design is on point, from the colors to the font, and it continues to be one of the most recognizable logos in the world.