Mirzam Demonstrates An Authentic Brand Identity Through Their Chocolate Product Packaging
Mirzam’s ethereal design is full of life and energy. There’s a dreamy vibe to these designs that are clearly visible in their packaging.
These chocolate bars pack a punch. There’s an outer space theme that matches perfectly with the nautical theme of the chocolate line and the brand as a whole. These bars are wrapped in an interstellar packaging, with the night sky on clear display. There are blues, greens, and purples that dance across the design.
Stars twinkle in the background. They add a serene and peaceful vibe to the design that puts you an almost sedated state that is pleasing and serene. The Mirzam logo sits at the top in a curly and rich font.
But the real star of the design is the little boat and map that is illustrated at the bottom of the packaging. Depending on the origin this design relates to, you see a different destination and map. These are drawn out in clear, bright and white writing. It’s bold and enigmatic. It’s simple, yet equally creative and complex.
There’s a depth created thanks to these illustrations and the strong attention to detail that’s used.
Similarly, there’s a packaging that’s made up up black and white illustrations. Waves are created using black and white swirls, and the land sits bright and clean at the bottom with illustrations that depict specific markers and icons relating to the destination.
These swirls also match the designs etched onto the chocolate itself, bringing this design full circle.
Overall, these designs are creative, exciting and breathtaking. They’re full of color, illustration, and wonder. They’re dreamy and interstellar. They add a depth and a heritage and a purpose to the chocolate overall.