Best Logo Designs excite me. They bring to me an electric visual eclectic medley of tiddling joy. Sure, eclectic may not belong there, but it sounded great. Moving on.
This is the logo of ARA. ARA is a project consisting of rural creative routes established in amongst the vineyards of Rovigo, a small town in the north of Italy. That’s a spicy meat-a-ball (don’t worry, I can say that, I’m Italian). The logo was conceived via Identity Atlas - Ida Srl agency.
Their goal? Create not just a logo, a dynamic one. One that conceptualized the catharsis of movement. Something fluid. The glyphs were to make up the word ARA.
Before we delve into what makes this an example of best logo design, let us first ask: What is ARA, really? ARA‘s mission is to be a project of discovery. The extra-urban territory of Rovigo is interrupted by cycle-pedestrian routes. ARA brings awareness to the gorgeous countryside, thus, proposing a new approach to the land and an unprecedented experience of running and walking in evocative places. This also decreases traffic congestion, increases exercise and makes running very fun.