- Agency: Graphéine
- Client: CapAtlantique La Baule-Guérande Agglo
- Category: Logo Design — Lettermark
- Location: Paris, France
- Project Brief: Design a modern lettermark logo that reflects CapAtlantique’s regional identity, public service mission, and connection to the Atlantic coastline and salt marshes.
A lettermark logo has to do two jobs at once, read as a letter and carry a story. CapAtlantique's mark pulls that off, building an A out of two salt pans in perspective with a pile of salt at the center, so the form ties straight back to the region's salt-marsh landscape.
The double meaning is the clever part. That A stands for both the Atlantic Ocean and the Agglomeration itself, so one shape covers the place and the public body that serves it.
The custom type backs it up. Condensed letterforms keep the wordmark tight next to the emblem, and the whole thing stays clean enough to work small without losing the salt-pan read.
Color is where it opens up. A dark blue anchors it to the Atlantic, then a set of brighter, modern tones lets the mark flex across totes, tees, and aerial backdrops while still holding together. For a regional identity built on real geography, a lettermark this rooted is a smart pick.
The CapAtlantique mark earned its July 2026 win quietly. No flash, no overworked concept, just a lettermark that knows exactly what it is and where it comes from. Andrea Owsinek-Brucker put it well: "Understated simplicity, dynamic in flow, large and yet concise and perfectly aligns with the purpose and region for which it represents."
What the jury kept coming back to was how much the mark communicates without announcing itself. Limor Baram called it "a simple, memorable, and intelligently crafted identity that communicates far more than its minimal form suggests — the clever symbolism, clean geometry, and strong scalability create a distinctive logo that is both timeless and highly recognizable."Lucia Barbaresso went straight to the concept: "It was an excellent idea to use a physical element combined with the location of the territory. The logo has a very strong impact."
One juror even found a bonus read nobody planned for. Hovie Hawk noted: "Bold and striking. I almost see an Eiffel Tower in it too. The logotype is fine but the mark really grabs my attention." That kind of unintentional resonance, a regional mark triggering a national landmark, is what happens when the geometry is tight enough to hold more than one reading.
