When Polish game developer CDProject Red made history back in 2015 with their iconic Witcher franchise and became one of the global industry leaders, it opened a door to more tech innovators around the world.
One of them is DreamStorm, incidentally also from Poland, a growing game development studio with one mission in mind – crafting unique experiences.
DreamStorm is a creative, young team that shares a passion for developing original games and apps in the Unity engine.
The studio’s goal and revolutionary approach are embodied in its bold logo. While retaining the visual elements and aesthetic of technology branding, the logo is more than the sum of its parts.
It symbolizes the storm of ideas that strives to produce “lightning in the bottle,” so to speak.
As they describe it:
When you visit DreamStorm’s website, the first thing that catches your eye is an animated version of the logo in the upper left corner.
After the initial landing on the homepage and the introductory animation, the simple, minimalistic white logo stands out as its only stationary design element. Besides liveliness and millennial energy, the contrast communicates authority and expertise.
Logo design is both an art and a science. Taking the company’s target audience and its specific demographic aspects into consideration, DreamStorm manages to achieve both.
The shape of the logo conveys not only the abbreviation of the studio’s name but it also communicates a precise mood and emotional trigger.
DreamStorm’s logo design provides a simple but powerful look as it evokes a dynamic feeling with its lightning motif.
The DreamStorm logo is made up of two parts: Dynamic illustration and a sleek wordmark.
The illustration is, more often than not, seen on its own as it has a commanding and fierce presence with a potential to be well-recognized worldwide.
The design is sophisticated and modern, yet it still manages to retain simplicity.
By itself, the symbol abbreviates the company’s moniker while also presenting another layer — the most eye-catching, dynamic element of the whole design — a lightning illustration implying speed, efficiency and creative charge, emphasis on the latter.
The lightning’s edges and ridges convey strength and raw talent rounded up by urban and futuristic letter D. It pulls customers in from the get-go and further shuttles DreamStorm’s devotion to finding new ways of using technology in business and entertainment.
Even though the color is considered to be one of the major components when creating a harmonious logo, DreamStorm’s design and legibility function the same whichever hue the company might choose in the future.
One glance at DreamStorm’s website is enough to realize that the whole web design appears to arise from the logo itself.
Every element, be it a typography, navigation menu or the gallery, seems to be influenced by the logo’s commanding presence.
Whether that’s truly the case or not, the website uses this aesthetics to the fullest, as it’s lightning-fast intuitive and above else, eye-pleasing.
Since millennials came to the B2B forefront, global market experienced a major shift which latest design trends tend to reflect.
While professionalism and experience always find themselves to be in high demand, corporate thinking and cold, stereotypical office conduct are starting to lose their footing. Millennials are dominating the market.
In fact, almost 60% of all B2B buyers are millennials and an increasing number are attaining executive positions within their respective organizations.
DreamStorm’s logo design mirrors not only the new trends but also the brand values founded by young leaders.
At first glance, the stylish logo might be considered by some as too vague. But the truth is quite the contrary. It is stripped of distraction and its transparent identity is focused on the goal, pinpointing to it as a compass (or a lightning bolt, whichever you prefer).
When communicating to a global audience, DreamStorm is not afraid to show passion and the desire to make a difference.
In their own words:
Their logo says even more.