Eden Healing Logo Design Combines Recognizable Elements To Form A Unique And Instantly Recognizable Symbol
Eden Healing is a natural skincare brand that focuses on the healing power of herbs. Their entire branding, including a brand-new logo, was overhauled by DBO, a Nigerian-based design and branding agency.
Eden Healing logo design reflects the brand’s values and methods effortlessly. It also encapsulates the DBO agency’s unique philosophy, approach to working with their clients and understanding of their target audience.
Namely, DBO Agency strongly believes in the power of the user experience and user perception, even if clarity and easier understanding of ideas behind each brand mean disregarding current trends.
By their own accounts, DBO Agency approaches every project with the idea of making the end result suggestive.
As noted on their website:
Eden Healing logo unifies the natural aspect of the brand and pays homage to the traditional herb mixture process.
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Journey Of The Leaf: From Nature With Love To The Mortar And Pestle
The mortar and pestle have been used as a pharmaceutical practice for centuries. Alongside the so-called “Bowl of Hygieia”, it is one of the most recognizable symbols of healing.
The pharmacist would use the mortar and pestle to crush and mix ingredients to cure diseases. They are the tools of traditional pharmacy and an easily recognizable motif.
This is the main reason why Eden Healing chose to update its visual brand messaging. They offer an herbal alternative to modern drugs and artificially boosted medicine commonly consumed nowadays.
Eden Healing products are entirely made from herbs and roots.
The logo is a celebration of a culture of traditional medicine more than anything else. It puts the traditional nature of their skincare products before the business side of things.
Their new logo is transcending its initial purpose as it aspires to become an updated symbol of the traditional remedies as a whole.
For that reason, the mortar is designed as a bowl made of a leaf. It illustrates the circular nature of the process of healing, or the “made from nature by Nature” way of thinking.
Eden Healing Logo Design Strikes A Perfect Balance Between Attention-Grabbing Simplicity And Nuanced Tranquility
Visually, DBO Agency’s logo design for Eden Healing is straightforward and explicit, yet it somehow manages to pack a multilayered symbolism that’s sure to turn heads.
Its semi-circular shape evokes feelings of completeness, unity and the aforementioned harmony with nature.
Although appearing to be static, the logo’s pseudo third dimension is realized through the implied circular movement of the “pestle” portion. The suggested movement conveys openness and vitality in the eyes of the beholder.
Eden Healing logo distills the design tradition of its niche but the many analogies that we can find demonstrate its sheer quality beyond any doubt. It’s as if Eden Healing herbal nature offers solutions to spiritual problems as well.
The Textual Section Of the Eden Healing Logo Uses A Contemporary, Minimal Typography In Line With The Brand’s Natural Roots
The text section of the Eden Healing logo complements the illustration superbly. With its rounded edges, the Korto Bold typeface is highly legible and elegant.
Inspired by classic sans-serifs such as Futura and Avant Garde, this refined font is very much suited for graphic design and branding efforts. It adds a certain seriousness and modern feel to the logo, without detracting from its harmonious guise.
The juncture of the letters “L” and “I” (in healing) calls to mind images of intertwined roots of the trees which contribute to the overall natural amalgamation of the logo.
The logo is carefully optimized for application on any object, from merchandise, packaging to promotional material.
Eden Healing Logo Design Uses Monochromatic Color Palette To Reinforce Its Name Inspiration And Primary Mission
Eden Healing was named after the “Garden of Eden”, a paradise realm present in every major religion, from Elysium in ancient mythology to Judeo-Christian vision of Paradise.
No matter the exact origin, the Garden of Eden is described as “the green earthly heaven.” The choice of logo imagery and the monochromatic greens play very effectively into this naming and imply the divine nature of the product’s ingredients.
Choosing the right colors for your logo design can help your brand send the right message to the audience, evoke emotions and entice desired behaviors. Although color is very subjective, color psychology is one of the most effective ways to establish brand positioning.
When it comes to designing the logo, the green color has been commonly associated with eco-friendly initiatives and nature preservation. Eden Healing flips this logic by using greens to highlight Nature’s power to preserve and heal.