Freeza Logo Design Captures Attention With Clever Monogram That Reveals The Brand’s Mission And Origin
Freeza is a Belarusian manufacturer of thermal insulation coatings and glass doors systems for commercial refrigeration equipment, operating since 2011.
To showcase their growth over the past decade and to lead their rebranding efforts, the company employed Moloko — a creative agency with offices in Belarus and Florida.
The focus of the rebrand is the Freeza logo design. Moloko didn’t pull any punches and fused a few different elements to create a fairly straightforward and memorable corporate emblem that reveals a lot about the brand’s backstory.
At first glance, the eye-catching monogram part of the logo brings the famous Bluetooth symbol to mind — and for a good reason, as they share a rather similar design approach.
The aesthetically pleasing combination of a snowflake and the letter “F” is only the first layer that visually informs viewers about the company’s mission.
Moloko’s approach to Freeza logo design is the amalgamation of contemporary geometric practices and the rich local tradition, mainly the Belarusian ornament pattern philosophy (also present on the national flag), that goes back centuries.
This intelligent melding of different symbols (the three main pillars of Freeza’s brand: traditional origin, visual presentation of UVP and the capital letter F) doesn’t take away anything from the logo’s minimalist, typographic totality. In fact, that is the reason why it effortlessly stands out in the sea of similar corporate logos.