Adams Together In Music Logo Design Sets The Stage For A New Branding Icon
The Together In Music concept adds another logomark to the branding stage. The rounded letter “A” is comprised of distorted circles that express dynamism, rhythm, individual artists, or groups, all connected through the music.
The icon is representing a contemporary mark that can be used solitary, without using the oval label logo.
The composition of the dots forms the "A" of Adams but it also stands for individual musicians making music together in an orchestra or band.
Besides being a universal symbol that represents totality and timelessness, a circle holds a special place in music theory. It’s known as the “circle of fifths” — a visual representation of the keys we hear in music (starting at the top with the key of C major.)
It comes in several variants (magenta-white or black-white.) Depending on the color choice it almost looks like a disco ball, a visual embodiment of Adams’ international slogan – Together In Music.
The connection of this icon with the main, parent logo adds experience to quality. Both core values are implicit but not lost in any of the logo iterations. As such, Adams’s rebranding concept deserves to be on the list of DesignRush’s Best Logo Designs.
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