Hollister Co. is an American lifestyle clothing brand owned by Abercrombie & Fitch Co.
The concept was originally designed to attract consumers (ages 14 to 18) at a lower price point than the parent brand through its SoCal-inspired casual wear.
With a laid-back style, it focuses on one central theme for both girls and boys: The surf culture in Southern California.
The store launched in 2000 with its first brick and mortar location in Ohio. However, the label is branded as starting in California in 1922.
Abercrombie & Fitch Co. created a faux backstory about a man named John Hollister, whom they say founded the label after settling in Laguna Beach in 1919.
As the story goes, the founder was a free-spirited Yale graduate who left Massachusetts in 1915. John turned down a comfortable life in Manhattan, instead setting sail for the Dutch East Indies.
He traveled through the South Pacific with his girlfriend before settling in California and opening a surfing store, which was then taken over by his son.
Despite the fake backstory, the name of the brand, Hollister, is also the name of a real town in California.
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