With a brand value of $27 billion in apparel alone, Nike is the most valuable clothing brand on earth. Nike is the world’s largest supplier of athletic shoes, apparel, sports equipment, accessories and services for athletic use.
It’s also one of the most well-known brands on the face of the planet. Nike is a leader in sportswear and gear. It’s a brand that promotes a happy, healthy lifestyle — and they’ve got a range of products to further pursue this mission. From sneakers and running shorts to fitness-tracking apps and 5K races, Nike empowers people to strive for their goals and meet them.
But the secret to Nike’s success and global reign atop the sporting apparel and sneaker category is its iconic logo.
You can probably already picture — whether you’re looking at the images or not. It’s memorable. It’s quintessential. It’s fresh.
That, plus it’s popular “Just Do It” tagline is enough to get your heart racing and the sweat ready to pour down your face. But what is it about this logo that makes it such a true icon?
The Nike swoosh logo is one of the most powerful, iconic and recognizable logos ever designed. There’s a simplicity to it that is engaging, a modernity that is refreshing and a regalness that screams authority.
One would assume that a logo of this magnitude would have required a design firm, a multi-million-dollar budget, and hundreds of employees burning the midnight oil as they trek into the vast void that is creativity.
It must have taken months of blood, sweat and tears. Because while this logo is simple, surely there is no way it was created overnight and without much scrutiny.
But one would be wrong. The original swoosh logo was created by graphic designer Carolyn Davidson in 1971.
Yes, you read that right. One of the most emblematic symbols of our time was created for only $35. That’s barely enough money to get you a decent meal in New York City.
And the best part? Davidson was just a student at the time.
To many, it looks like a soft and fluid check mark, but in actuality, the meaning behind this design goes much deeper. Carolyn Davidson envisioned Nike representing the literal wing of the Greek goddess Nike, who personified victory.
This strong, powerful and victorious goddess was to be Nike’s beacon of light, hope and influence. And Davidson was certainly headed in the right direction.
The beauty of the swoosh is its simplicity. Two curved filled-in lines instantly synonymous with “fast and fluid.” And knowing the deeper meaning adds an authority and strength that further elevates this mesmerizing design.
The logo is more than a swoosh. It is a weapon. The wings of goddess Nike were thought to have brought motivation and boldness to warriors heading to meet their fate on the battlefield.
Today that swoosh still strikes with motivation and eye captivating boldness. And after it strikes, it leaves behind a resilience and a dedication. It instills passion and drives people to action.
This logo has stood the test of time. It’s minimal, exciting and timeless. It’s the perfect symbol to sail Nike to victory, and it’s the perfect emblem to promote this motivation, drive and ambition amongst those who wear it.
The story behind the logo is an interesting one. It comes with a legacy and a heritage. It’s about striving towards greatness and looking within to find that creativity, passion and excitement.
The Nike logo is iconic. It’s memorable. It’s timeless. And it has a history, heritage and deeper meaning that stays with you long after the image has left your gaze.
This minimal logo is seen across all of Nike’s branding — from it’s fashion and footwear to its gear and applications. The Nike logo embodies the Nike brand. It’s about inner strength, resilience and passion. It’s about determination and fighting for what you want and not letting anything get in your way.
The Nike swoosh is simple, soft and modern. It’s a minimal design that is impactful in every form, on any medium and at any size. It’s also easily one of the most recognizable logos that exist today.
There’s no mistaking this clean and effective logo design. It’s bold, in your face and unrelenting.
It’s a logo that has humble roots, but those roots gave it wings. Literally, this symbol was designed in the image of a goddess and her own wings, flying herself and others to victory and success.
Nike is an iconic logo design that is just as impactful now as it was 30 years ago. And it will likely continue to hold this legacy and fortitude for years to come.