The Home Depot is a home improvement retailer that sells building materials, garden products, and products for home improvement. They employ 406,000 people and have 2,274 locations. The company’s market cap is $176.7 Billion.
The bright orange hits the eyes like the bright light before a full solar eclipse. It commands attention.
According to company lore, they originally painted their signs bright orange on circus tent cavas’. Orange stimulates activity and symbolizes cheerfulness and happiness while the white font stands for purity and excellence. Orange is also associated with affordability.
Company founders Bernie Marcus and Arthur Blank consulted branding visionary Don Watt to help them design the future identity of The Home Depot brand.
His team designed a logo that was inspired by crates that are used to transport freight—directly in line with the “depot” theme.
The custom typeface is Stencil D—created by Gerry Powell. The font is slanted at a 45-degree angle. This makes it look like a boxed crate and exudes a custom grass roots feeling.