The Property Cayman Symbol Showcases The Brand’s Real Estate Offerings
Property Cayman is a real estate company based in the Cayman Islands. It was founded in 2003 and is a part of the RE/MAX real estate group. The team at Property Cayman have always been passionate about helping people buy and sell property in a fast, efficient and stress-free way.
But with changing times, the real estate group found themselves in need of a facelift and underwent a rebrand to connect more fluidly with its clients.
The rebrand of Property Cayman elevated this real estate company from the Cayman Islands to the high-level clientele it was looking to meet. And one of the most notable parts of the rebrand can be seen in its logo design. It's sophisticated, modern, and classy without looking unapproachable.
And it’s full of depth that keeps you invested.
The Property Cayman logo is made up of two parts — a wordmark and a symbol. This is a very traditional route to go when it comes to logos, and Property Cayman isn’t afraid to show off its traditional persona and powerful roots.
The symbol that stands proudly above the wordmark takes on the shape of a house, but it is created in an almost optical illusion-like way with the house shaping repeating around the original image.
The image is made up in a light, crystalized blue that almost reminds you of the clear blue waters surrounding this island destination.
It’s peaceful and serene yet striking and poignant. And it definitely calls back to the brand’s own services — helping people buy and sell homes.
This is very different from the RE/MAX logo we all know and recognize — the red, white and blue hot air balloon. But that’s a good thing because it shows that this branch of the real estate company is geared towards a more high-end clientele without sacrificing the authority of the RE/MAX name.
The wordmark is a very basic wordmark that uses a sans-serif font, a black coloring and thin lines to showcase the brand’s name. In some instances, you’ll see the website included in the wordmark. And sometimes, you’ll see the word Cayman bolded in a way that is very pronounced and eye-catching.
There is an elegance and a refinement to this simplicity and this delicate nature. But that doesn’t mean this logo, nor this brand, shouldn’t be taken seriously. In fact, quite the opposite. This wordmark helps to solidify the real estate brand’s own prominence and prestige. It’s an organization of real estate agents committed to making sure you can find the home of your dreams.
This logo was created in order to broaden the audience pool of the company. It was created because Property Cayman wanted to reach out to more high-end clientele. This is an island, after all, and these properties aren’t cheap. So they wanted to make residents and visitors feel comfortable. They wanted a symbol that was trustworthy, modern and chic — one that would show people that they understood the expensive market and could still get the job done.
And this symbol does just that.
This logo design screams real estate, and it is very easy to see why the brand wanted to give their own identity a facelift to connect with a wider audience pool.