Quick Juice

Standout Features:

• Vibrant color palette
• Energetic typography
• Lightning bolt icon

What does a cold-pressed juice brand need to grab attention in a steadily growing market? Quick Juice, crafted by South African creative studio Trident Design, answers with a logo that pulses with energy. It delivers a visual identity that reflects vitality and refreshment — all in a single glance.

Color serves as a primary purchasing driver for as many as 84.7% of consumers, and Quick Juice’s orange logo immediately represents the main ingredient, amplifies the product’s promised freshness, and ensures the product stands out on shelves. The white text pops against this background, too, ensuring the legibility necessary for brand recall.

The geometric typography features rounded letters in all caps and tight kerning. This uniform thickness and tight spacing reflect the same compact energy bottled in the packaging — ideal for a grab-and-go product. This typographic treatment also makes the logo look modern, and by association, best-in-class.

The lightning bolt housed in the letter “Q” icon is a smart visual shorthand for the quickness promised in the brand name. It also provides a flexible graphic element for wider packaging and social media use. Having such a distinct icon is vital for more effectively capturing and sustaining consumer attention.

Trident Design captures the essence of a fast, healthy lifestyle in just a few striking elements: Its bold orange shouts freshness, its type suggests speed, and its icon combines both. It reminds businesses that your logo must be a direct reflection of the experience you offer, especially for brands wanting to break through in the food and beverage market.