Giani’s Logo Design Celebrates the Brand’s 60-Year-Long Legacy
Giani’s Ice Cream was first established in 1956 in the capital of India. With more than 60 years of experience, 60 outlets and over a hundred products it dominated the local market.
In their own words:
“We are a dessert joint conceived to bring a range of high-quality flavorful ice creams, efficient service and a typically friendly taste. These values are the fruit of the experience of years in this sector and a passion for innovation and research that will be able to satisfy even the most refined palates.”
However, the company regarded its rich history and experience as a perfect opportunity to continue the sweet and steady growth.
In fact, Giani’s aspired to become the go-to ice-cream national brand, which required an appropriate avatar that could serve that goal. The eight-month-long rebranding exercise resulted in a successful transformation that helped the legendary brand grow by 50% in less than two years!
The chief vehicle of that rebranding? Why, Giani’s logo design, of course!
Aarts Creative Consultancy understood that repositioning the beloved brand among its customers, demanded a logo that better expresses the established customer experience. Hence, “Love, Legacy & Ice Creams.” It’s a sweet adventure, spending time with loved ones, celebrating and sharing emotions - all encapsulated in the moment of opening up Giani’s ice cream.