Standout Features:
- Positive symbolism
- Green = sustainability
- Playful serif typography
As its name suggests, Slow Travel Workation offers the so-called "slow traveling" experience where customers combine vacation, education, and networking into one unforgettable package. The trips are based on both inner and outer sustainability. Enter Björn Berglund!
The designer captured the STW's mission and name with a cute and evocative mascot, a wandering tortoise that incorporates the globe as its shell (and home). According to Feng Shui, the tortoise symbolizes health, safety, and wisdom, as well as the ability to share said wisdom.
Aside from the playful character, the logo recontextualizes different types of Slow Travel with serif typography and wor(l)d building (see "Workation").
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