The Simple StreetEasy Symbol Embodies The Brand’s Services
StreetEasy is a blossoming real estate brand based in New York City. It offers apartment and home buying and rental services to residents in and around the five boroughs of the city, with a robust platform that makes finding a new home easier and more streamlined than many of its competitors.
It’s a relatively new service which seemed to gain success overnight. And that’s thanks to its compelling and creative logo design that captures its identity and aligns the brand as a modern innovator in the field.
And millennials can’t get enough.
The StreetEasy logo is made up of a symbol and wordmark. The symbol instantly grabs your eye and stand on its own in a powerful and comprehensive way.
Just one look and you get a pretty good feel for what this brand does even if you’ve never heard of StreetEasy before.
The symbol consists of an illustration of an apartment building. It’s a relatively basic image — a blue square with tiny squares within that represent windows. It’s created in a blue and white color scheme that pops from any and all mediums its set against.
This straightforward and simple illustration sits inside of a white circle — only this circle is so much more than a circle. It actually looks like a thought bubble or dialogue box with a little point at the bottom.
This gives off a friendly and approachable vibe. It’s like this logo is popping up and giving you helpful and relatable advice and insights. This brand is trying to align itself as a friend that is here to give you the insights you need to make an informed decision.
This symbol stands out and is instantly recognizable. It’s just different enough to add a bold and funky edge to the brand, but is still extremely intuitive and comprehensive, embodying the brand and its services.
The StreetEasy logo is modern, sophisticated and playful. And it helps to capture audiences in a way that is relaxed, cool and friendly.