1964 Coffee Packaging Design by Fungi Dube Is Wrapped in a Classic Heritage Look
Coffee lovers care about presentation just as much as they value their daily caffeine fix. That’s why coffee brands strive to create the best packaging design. 1964 Coffee is among those that did it right.
True to its name, 1964 Coffee's aesthetics feel like a trip through the decades. The packaging design boasts a timeless vintage beauty, taking its viewers back to the old times.
The crowd favorite: the architectural patterns framing the package, almost reminiscent of the Art Deco style that sprung during the early 20th century. Packaging design agencies meticulously take these iconic style elements to represent a sense of timeless elegance and sophistication.
But the trip to the classics doesn't stop there. The designers perfectly captured the vintage era by incorporating typography with heritage written all over it. The mix of handwritten and sans serif fonts are instant design indicators of a specific time.
Nothing like a good cup (or can) of joe to bring a rush of nostalgia!
A Trio of Contemporary Colors Add Sophistication to 1964 Coffee’s Packaging Design
The usual route for coffee brands when deciding on color palettes for their products is to stay loyal to the ingredients. This means shades of brown, beige, and other deep and rich colors within the same color spectrum dominate the packaging.
But this wasn't the case with 1964 Coffee. The designers surprised customers by going for delicate pastel colors and using each to represent the brand's big three flavors: white for Original, gold for Caramel and sky blue for Vanilla.
These fresh colors immediately set them apart from the competitors on the shelf!
Besides that, it’s also a great juxtaposition of the brand’s vintage character with contemporary qualities. Incorporating those modern colors in vintage aesthetic links the brand's history to the present and ensures the visual language stays relevant in the future.
It exemplifies how branding professionals balance tradition and innovation, maintaining the brand's heritage while appealing to contemporary audiences.