Standout Features:
- Logo-focused label
- Handwritten flavor name
- Pastel color palette
Kostis Sotirakos' packaging design for King of Candy blends traditional craftsmanship with a contemporary image, embodying the essence of the Greek family business of confectioners.
The design emphasizes the brand’s logo, displaying a playful bearded man crowned as the “King of Candy” on the front and top packaging. His candy bow tie adds a whimsical touch, creating a joyful, lighthearted image that invites customers to indulge.
Along the strip connecting the front and top sections of the label, a handwritten flavor name highlights the confections' handmade quality. This artisanal detail adds authenticity to the packaging, reinforcing that each flavor is crafted with care.
Further complementing the theme of craftsmanship, the agency used a pastel color palette. These soft and inviting hues symbolize the gentleness and attention to detail with which the candies are produced.
