Pringles Packaging Revolutionized the Traditional Snack Packaging Game With Cylindrical Containers
Without a doubt, Pringles took the world by storm when they introduced a novel way of packaging the usual potato chips: utilizing the iconic cylindrical containers.
Pringles succeeds in making its mark by creating a unique packaging design. Focusing on the packaging’s shape and colors helps them build a recognizable brand while maintaining visually appealing containers.
When empty, the cylinder packaging can also be utilized as storage for cookies, accessories, plastic bags or anything you can imagine. That’s functionality at its finest!
Pringles Reinforces Brand Identity Through Its Unique and Convenient Packaging Design
Before Pringles introduced the cylinder packaging design for their delicious potato chips, most food packaging designs were just simple bags.
While the bags have proven marketability, they have some drawbacks. These bags usually have a lot of space, causing the chips inside to shake or get crushed. Pringles knew these disadvantages. And as a brand keen on providing top-quality snacks, it drove away from aluminum bags and went with the now-famous cylinder container.
Fredric Baur came up with the cylindrical Pringles design in 1966. it helped Pringles in branding since they are the only company with this design. It has successfully made them stand out among other brands. From a sea of chip bags comes a colorful cylinder that steals attention.
The dimensions of the Pringles container are also helpful in setting the brand apart from the competition. A typical paperboard tube measures ten inches tall and 3.1 inches wide, which is ideal for home pantries.
The upright position of the Pringles design for the packaging has also helped those with limited storage space in their homes since they do not consume a lot of space. They can pile them up in their cupboards.
Also, grabbing chips is so convenient with the tube's just-right opening. Aside from its convenience, the shape maintains excellent product quality. It packs the chips in place and ensures no movement.
Thus, the Pringles packaging design hits the sweet spot between practicality and space efficiency without sacrificing quality.
Pringles Packaging Design Creates Distinct Product Identity Through Different Color Stories
Aside from the easily recognizable cylindrical shape, another aspect that makes Pringles packaging stand out is its color story.
While most potato chip brands would stick to the usual brown or black packaging, Pringles has utilized a variety of colors for their cans depending on the flavor of the chips inside.
Some of the Pringles variants sold worldwide include:
- Original flavor (red) - this is the signature Pringles flavor that everyone has grown fond of around the world. Seasoned with suitable salt and taste, this has made its way into homes without a hitch.
- Sour cream and onion flavor (green) - another famous Pringles variant. This one captures the tartness of sour cream and the onion’s sharpness with the perfect harmony of these two different flavors.
- Barbecue flavor (purple) - the smoky flavor of Texas barbecue is perfectly replicated in this popular Pringles variant and is also a huge favorite for those who want a kick of spice in their snacking selections.
- Cheddar cheese flavor (yellow-orange) - this flavor is ideal for those who can’t get enough cheese-flavored potato chips. The sharp flavor profile of cheddar cheese was incorporated seamlessly into the Pringles potato chips, allowing for a smooth snacking experience in your mouth.
- Jalapeño flavor (dark green) - this is Pringles’ take on the smoky and spicy flavors of the jalapeño peppers. The taste was not too spicy nor smoky, perfecting a balance of flavors commonly enjoyed in Hispanic households in the Americas.
- Pizza flavor (white) - this iconic Pringles variant is the company’s answer to the demand for pizza-flavored snacking options. There is a hint of spice, with the tanginess of the tomatoes and the mellow flavor of cheese melding together into something everyone enjoys.
The Pringles packaging designs attract supermarket goers and convert them into buying customers. The holiday-themed flavors with festive designs are also certified hits in the market!
In addition, some Pringles variants are exclusively produced in several countries, such as Japan and the United Kingdom.
Marketing and branding experts craft strategic color stories to enhance a product’s appeal. Following this, digital agencies showcase the product to the public, utilizing these color strategies to grab attention and encourage interaction online. Some people pick up a product because of its eye-catching colors.
One of the famous tricks used in marketing is to entice people visually. Pringles’ colorful designs for its wide array of variants are a great way to accomplish this.
Their color story has also helped Pringles provide identity to their many different variants hitting the shelves worldwide. The colors alone help set Pringles up on the pedestal as one of the best food visuals we have in supermarket aisles worldwide.
The Pringles Mascot Adds a Friendly Touch to the Company’s Packaging Design
The Pringles design will only ever be complete with its signature mascot. The friendly and ever-present Pringles mascot represents the company's fun and approachable personality.
This is one of the many things that makes Pringles stand out.
The Pringles mascot is sophisticated and silly. It’s a pure white oval head with a hat, a monocle and a mustache. It’s the kind of character you can't help but smile at.
The mascot reflects what Pringles is all about -- bringing people together to enjoy good food and good times. He's the life of the party, always ready to share a Pringle or two.
This mascot has helped Pringles establish itself as a brand people can trust and feel good about buying from. It's a fixture in homes and supermarkets and always brings a touch of fun to the company's collaterals.
The Pringles mascot is so popular that it has even been featured in commercials and ads for other products.
It's a true icon imprinted on Pringles' marketing assets, from T-shirts to coffee mugs. While some fans even dress up as Pringles Mascot for Halloween.
There's no denying that the brand's mascot is one of the most recognizable and beloved characters around.
Pringles Packaging Design Allows Readability Through Legible Typography
All packaging designers live by one golden rule: to ensure that the content on the package is 100% readable. Most people need more time or patience to sit and read every single word on a packaging. This is where Pringles makes it easy for their customers.
The tubes have a distinct design that allows people to quickly understand what they’re getting. There are no words or small prints that would make it difficult to understand the contents. The images and colors are also easy to see from afar.
This is very important for a company that sells chips. People want to be able to see what they are eating so that they can make an informed decision. Pringles makes it easy for their customers to do just that.
This also proves that Pringles is a company that values transparency. They have legibly printed all the essential information in their packaging designs so that everyone can easily read while they munch on those savory chips.
Pringles Packaging Entices Environmentally Conscious Market With Recyclable Materials
With the increasing awareness of the need to take care of the environment, more and more people are looking for brands that use sustainable or recyclable packaging.
And Pringles stands proud to be one of these brands! This is a huge plus for environmentally conscious consumers since it shows that the company is concerned about its products and nature.
Aside from being recyclable, the Pringles packaging is also sturdy and durable. Consumers are assured that the chips inside stay intact during transport or when stored on cramped shelves. Because of this, Pringles has remained one of the best packaging designs in the world.
The cylinders are made of paperboard, a type of cardboard denser and more durable than regular cardboard. The lids are made of plastic, which helps keep the chips fresh for longer.
Thanks to the material of the cylinders, it does not pose an environmental threat like Styrofoam or plastic does. Paperboard can be destroyed by water, turning into pulp, which is never harmful to the water streams or the environment.
Even though it is shaped like a can, only the bottom part of the packaging is made of stainless steel, ensuring that your chips are very safe inside.
Consumers Worldwide Love Purchasing Pringles Because of Its Reliable Packaging
Pringles has always been a trusted brand when it comes to potato chips, and this is mainly because their packaging is reliable and sustainable.
Since Pringles is sold around the world, consumers immediately identify it whenever they go to supermarkets and snack hubs because of its distinctive packaging.
In some countries, Pringles packaging is also considered a new and exciting way of packaging potato chips.
The company has never had any issues with its packaging, which has helped solidify its reputation as a top-quality brand. One of the main reasons Pringles has remained so popular over the years is the numerous positive feedback from the public.
The consumer effect on the packaging has been overwhelmingly positive, and today, it continues to be a snack favorite worldwide. Check out our article on the best salty snacks packaging designs.
