Standout Features:
- Different colors
- Clear label
- Nature-inspired background
Brother Design developed a functional and aesthetically pleasing packaging design for the Living Green product line, communicating natural and effective cleaning.
Different product variants for specific cleaning needs include dishwashing liquid and shower cleaners to laundry powders and fabric softeners. The difference in bottle shapes and colors allows for easy identification and suggests the appropriate use for each product.
Moreover, the nature-inspired backgrounds hint at the products' clean and high-quality ingredients, adding a splash of color and conveying the clean and refreshing experience the product promises.
Lastly, the packaging has a simple label in the center showing the brand name and product variant, aiding in brand recognition and making it easy for consumers to spot it on shelves.
