The Prisoner’s Bottle Design Entices With Moody Colors And Mysterious Designs
This wine bottle packaging for The Prisoner’s reserve Dérangé wine is moody and dark. It’s sophisticated, deep and a little bit creepy.
The sophisticated packaging starts out covered in a glossy black coloring. There is no color to this design, only a monochromatic usage of black and grey. The neck of the bottle is covered in an angular silver matte wrapping. This adds a subtle edginess to the design overall.
There’s a tiny charm hanging from the top of the bottle as well. It’s a metal coin-looking token with the D for Dérangé pressed into it. This coin looks bent out of shape, dirty and old. It adds a mysterious tone to the bottle, and to the wine drinking experience.
The bottle itself is covered in scratch marks. There is no copy except for the name of the wine which is also scratched into the bottle.
There are tally marks covering the bottle in various sizes. It looks like something straight out of a horror movie — like these etchings were made by a madman or were written out by a prisoner locked up using a blank wall to count the days they’ve been incarcerated.
It’s creepy. It’s dark. It’s mysterious. And it certainly makes you want to learn more.
The name of this special edition wine is also etched in the same scribbling. The size of the letters change, and some are even written backward. This adds to the horror-like quality of the design.
This moody atmosphere created by the innovative and eery etchings adds a depth to the wine. It gives it character. It gives it a purpose.
This air of mystery makes you want to investigate. And what better way to uncover a mystery than with a large glass of red wine?
The choice to go with a creepy and otherworldly vibe was a smart one by the creatives in this case. It’s just creepy enough to give you pause, but mysterious enough to pull you right back in.