Volta

Volta Packaging Design Defies Industry Conventions with Bold Aesthetic Revolution

Volta, a beloved Argentinian ice cream brand, has been one of the oldest, traditional establishments serving sweet, cold goodies for over a century. Traditional, however, goes hand in hand with contemporary trends, and Volta packaging design is an excellent example of such a case.

Launching their new range, Volta Vegano, the company needed a fresh new take on its, already legendary packaging. Sure as (summer) rain, Detry Amorena came to the stage and delivered a magnificent feast for the eyes. One that matches the packaging’s contents for sure.

Tasked to create a brand-new logo and timeless packaging, Detry Amorena focused on a two-fold concept – reflecting the values and dietary habits of the niche target audience while elevating the brand’s unique identity to new heights.

We’d say that both servings sated our sweet cravings masterfully. And then some.

Volta’s Minimalist Approach Defines a New Route in a Premium Ice Cream Packaging Design

Seasoned design experts will tell you that a product doesn’t necessarily need to be pricey to look, feel and ultimately, be premium. More often than not, luxury is marked by quality, but going in the opposite direction may yield different outcomes.

Premium designs are more or less about the whole experience. When it comes to packaging design, premium often means minimalist or muted. While Volta’s ice cream ticks off all of these attributes, it simultaneously retains its uniqueness and essence.

Nothing distracts prospective consumers from the central focus of the packaging. Each design element, from the hand-drawn illustrations and intricate linework to the prominent logo, makes Volta’s products stand out on shelves, casting a long dark shadow (literally) on the competition.

Pastel Color Palette Paired with Black Backdrop Create a Captivating and Multilayered Image

Most branding experts understand the challenge of associating the color black with ice cream-related products. Volta’s packaging creator skillfully incorporated a pitch-dark hue as the central theme, complemented by stylistic touches of pastels.

Although the most common style choice would be white, this color is heavily associated with milk and cream, which the vegan option clearly doesn’t carry. While the usage of black is an unconventional move, it sets Volta Vegano apart from the brand’s classic line.

To make this dark aesthetic pop, Detry Amorena presented the various flavors in a hand-drawn illustration of a vertical garden. White outlines show different landscapes, which are all filled with patterns in different pastel colors. This gives the brand its vegetal feel in a completely new and creative perspective.

To further highlight the dark-and-light contrast, the covers are all painted in pastel colors like mint green, light blue, yellow and more.

Additionally, the choice of backdrop and patterns calls the synesthetic sensation of taste presented visually in the dark abyss of our imagination. In this “realm,” each flavor offers something new, a unique combination of taste and visuals – music to palates.

The Volta Logo Takes Spotlight to add Sophistication with a Playful Touch of Elegance

The Volta brand name echoes across Argentina, but it also comes with its own story, which is why creatives at Detry Amorena decided to refresh the logo and make it “cooler”, more prominent and more authoritative. However, both the logo and packaging as a whole retained the brand’s playful nature.

The brand name is bold and strong, ensuring that it will be seen by all passing by it. The elegant logo has an added “swish” effect that perfectly embodies the happy somersault your tongue performs while consuming Volta’s delights. As a result, the logo is memorable and easily discernible.

Another smart trick the designers pulled off is the packaging’s double-branding. Prospective shoppers see the logo and labels printed on the cover and the actual ice cream cup.

The Volta packaging design is different, and while different isn’t synonymous with excellent, the way Volta found originality using the ever-expanding minimal design trends is in itself worthy of DesighRush’s Best Designs award. Everything else is a bonus – a hefty one!