Thrive Market’s Colorful Packaging Catches Consumer Eyes With Ease
Thrive Market is an organic and all-natural online grocery shop and food subscription service that’s passionate about connecting people with affordable, ethically sourced and natural ingredients and meals. It’s a brand with a heart and a passion for a healthy life and a healthy mind — easing consumers’ weekly grocery shopping worries by providing them with the food that will help them live their best lives.
And its creative packaging matches that.
Here’s the brand’s story:
We used to know where our food came from and what was in it. Somewhere along the way, that got lost. But grocery shopping doesn’t need to be a to-do list or a research project. And it shouldn’t be an ethical dilemma or a budget-breaker either. We started Thrive Market because we knew what food could be: made of real ingredients, kind to the environment, reasonably priced, catered to our needs, and delicious. Thrive Market is what food used to be, the food we’d been looking for all along. Picked by values, priced without unnecessary layers, and delivered to you for free.
And to excite and entice its subscribers, the brand plays with clever packaging in order to enlighten and inspire. The brand knows that going all-natural can sometimes feel like a foreign act.
It can be challenging and alarming — so the brand wants to change perceptions, and it does so through design.
You can see it in the colors used in its superfood pouch packages. These designs are bright, vivid and fun — highlighting the benefits of the superfood in an engaging way that takes out the overly-scientific explanations and overview.
The top third of these designs are coated in a matte coloring — from purple to red and beyond. These bright colors instantly grab attention and attract eyes, making these products jump from the online shelves and into consumer shopping carts.
Each superfood gets its own clever and colorful personality, and it helps to bring an air of excitement to these superfoods that isn’t always apparent. Of course we know we should eat healthy, and of course we know superfoods are good for us but that doesn’t mean we’re excited about it.
But these colors inspire excitement in creative ways.
This color is seen as the background of the design itself, but it’s also seen in the playful typography and imagery the sits on the packaging. And it gives these products a personality that can’t be denied.
Do you love colorful designs? Check out our Best Print Design section for more inspiration!