Orluna Print Design Conjures Brand’s Soft Lights & Natural Leanings
Orluna is an interior lighting company from Watford, UK. In the brand’s own words, they produce light solutions “inspired by the natural light found in Provence, where artists have flocked for centuries.”
These words became inspiration to the brand's creative agency Brave as they designed Orluna's brand book. Orluna print design, in this case – a brand book - has captured the essence of the new line of interior LED lighting with remarkable colors and soft tones.
A fine selection of highly stylized photographs is the cornerstone of this brand book whose attention to detail is meticulous. Its general aesthetics, inspired by nature, does resemble impressionists’ artworks - not least because of the extensive use of flowers on their photo sets.
The agency collaborated with the 3D artist Gonzalo Miranda to create high-quality renders of all the products to showcase the lit effect in various environments.
There is a direct correlation between Orluna’s philosophy of light and the execution of the brochure: inspired by the “particular time of day when the world is bathed in the softest, purest and most beautiful light there is,” this print design is an on-brand extension of Orluna’s identity.
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