Monkey Kollective

Standout Features:

• Overlaying shots
• Urban, adventurous atmosphere
• Distinctive brand promo shots

Chris Rhys Field has designed three brief videos to promote the Monkey Kollective brand. The ads feature a similar setting and similar upbeat tunes in the background.

The focus is on the male model roaming the streets, especially his changing outfits. Whether hiking or riding his skateboard, the model exhibits style as he looks fresh in different pieces of the brand’s clothing.

The environment is another trait alluded to in the videos: the brand is for the bold, urban, adventurous type.

Each ad ends with a white typeface, sending viewers to the brand’s website. Cool editing emphasizes these shots, whether it's a fast-forward, swift freeze shot, or overlaying effects.