Got balls? A-dam does! A-dam is a men’s underwear company dedicated to designing the best possible pair of boxers ever. And, they may have very well succeeded.
The company makes use of rotating designs in multiple colored backgrounds and styles, and they first introduce consumers to their page with the enticing phrase, “Got Balls?”
A-dam works hard to work light—that is, to keep the air of their website light and fun. After all, shopping for underwear does not need to be a serious endeavor for anyone. The company ignores heavy backgrounds and big designs, opting for a wide amount of negative space to put all of the focus on their product. Photographs from the home page make use of color boxes and three-dimensional buttons, adding a dynamic edge to the page.
To make navigation through the entire website simple, A-dam utilizes a sliding screen menu on the left side that can be accessed on any page. Consumers are able to explore the company, view Instagram stories of strangeness (like viewing a man riding a bike in his fantastic A-dam boxers), and even connect with A-dam on any of their social media platforms.