Richard Mille Brand Epitomizes Luxury
When you think of high-end watches, it's not Rolex or Cartier that come to mind. Instead, it's Richard Mille.
The Swiss timepiece brand, which was founded in 1999, is the reigning king of luxury watches. With price points in the hundred-thousands (yes, you heard us right...) the brand truly caters to the one percent.
Website Design Showcases Innovative Brand
Despite producing stunning and high-quality products, many luxury businesses don't invest in beautiful e-commerce websites. However, Richard Mille understands how important an e-commerce website design is in 2018.
Upon landing on their homepage, users are greeted with intricate motion. A fluid, slow-moving video plays naturally in the background, displaying the products in detail with close-up shots.
The logo design is displayed twice -- once more prominently in the middle of the screen, and again in the upper left-hand corner. The latter is placed next to a search icon and a hamburger navigation menu. The former is placed above a signature tagline and two minimal boxes that implore users to explore the collections.