Id8 is a Marietta-based branding agency that helps businesses increase influence and value and establish themselves as industry leaders. A well-crafted brand is the first step of presenting one's business to the world and a first opportunity to connect with a larger audience.
The second step is morphing the targeted audience into profitable leads with a quality website — and that is exactly what Id8’s clients can expect from the agency.
The newest gem in their rich library is the Bold Botanica website. Id8 approached this task following the proven proverb, “distinctive design creates demand.”
Id8 agency champions research and results that drive smarter marketing decisions. In the case of the Bold Botanica website, the agency visually infused the website with the brand’s very own core values and main mission — creating premium quality herbal products that support vibrant health and bold living.
Bold Botanica aims to bring together the best of time-tested traditional plant wisdom with the latest scientific research to create a premium product for living boldly.
Id8 adopted the same approach when crafting the brand’s website — uniting the latest technical knowledge and design trends with the free-spirited, nature-inspired visuals.
As Id8 describes the process:
Bold Botanica’s website utilizes a simple and consistent design that goes hand in hand with the background visuals and well-selected typography.
The use of high-res photography as the main design element stands out, with carefully chosen striking photographs.
As soon as visitors land on the homepage they are met with the selection of inspiring videos that convey the message, "Unleash your bold self." The site extrapolates it further with views of an active lifestyle and natural inner peace.
As the name might suggest, the typeface is bold and simple. The variation of Majora font and its size is just right — not too big, not too small.
Such clean typography complements the visuals, giving them a uniform look, while placing a copy in a close-up view. Every page exudes the look and feel of an animated postcard.
The importance of written content is enhanced by the placement of text within the layout. Different sizes of text blocks clearly indicate content hierarchy and the importance of information on the page.
The blocks of white space offer more than a maneuverable place where content can "breathe," they are design elements that contribute to the overall visual appeal.
Bold Botanica’s purpose is to inspire people through love for nature, connect with transparency and integrity, protect the environment and educate the world on herbalism.
Besides consistent copy and design, the copy also reflects every single aspect of Bold Botanica’s mission while simultaneously emphasizing the value of the product itself.
Every bit of product copy is synonymous with the brand. Encompassing it with clever visual cues elicits a positive emotional response in the visitor’s psyche.
This emotional response is indeed an attention-grabbing factor, but it also subconsciously makes a connection — a positive association — between purchasing a product and leaving a beneficial, long-lasting effect on the environment.
Bold Botanica shows heightened awareness when it comes to global environmental trends as it backs up its words with inspiring action — planting one tree for every successful purchase.
Bold Botanica adds another, at first glance, redundant layer, with a sole purpose to articulate the feeling a visitor already experiences — transparency.
The tone of the copy is on-point and straightforward, providing the customer with all the information needed to make an informed decision.
The tagline “Nature’s power unleashed” is a tribute to the potential of medicinal plants.
The word “power” suggests potency, effectiveness and energy. The keyword is “unleashed” as the healing power of nature is contained only by the product’s packaging.
Bold Botanica tells you exactly what is in every single product and why. In the "Learn" section, visitors can find a plethora of details on the outsourcing of primary ingredients.
Scrolling down the homepage, visitors can find a colorful illustration that answers the main questions customers may have about the product: No GMO, Gluten-free, Vegan, clean ingredients, etc.
“Discover your true self” also appears to peel the layers of both customer expectations and personality. The fulfillment of this promise, however, comes after converting.
The unwritten rule of an effective web design is that users should be able to find the information they seek seamlessly, efficiently and logically.
Bold Botanica doesn’t lack originality, but it streamlines its menu to simplify user navigation.
The menu’s horizontal design is user-friendly and practical. It mitigates any potential misdirection, offering expansive subcategories once the user hovers over the main ones.
When it comes to the user journey, Bold Botanica plays on the latter word. It doesn’t make the navigation menu sticky; it disappears as soon as visitors start scrolling further down the funnel.
The philosophy behind this method is to present users with the illusion of traversing nature.
The clever transition animations along the way help them navigate easily while discovering the benefits of any of the products as if choosing the proper guide.
Once they finish their “excursion,” they are again met with the menu offering them a couple of the narrower paths towards the ultimate purchasing decisions: Shop, Who we are, Sustainability and Bold Blog.