The Engaging Carlsberg Platform Is A Stunning Display Of Innovative Storytelling That Intimately Involves Users In The Journey
Carlsberg is a brand known for its excellence in beer, but it can also add web design excellence to its roster of accolades with this exciting website design.
This design was created to tell a story — to delve into the last 170 years of heritage and display it in an engaging and sophisticated way. And it works.
Landing on this site, you’re immediately encouraged to take a drone walkthrough of the Carlsberg brewery and all the steps it takes to create these brews. You can click on the screen to speed forward, or glide along in peaceful satisfaction as happy music plays in the background, lulling you to relaxation on this fun-filled journey.
After your drone touches back down, you’re brought back to the tangible story. A sliding, single-page layout details the Carlsberg history, its beer and the steps it took for them to get there. A slideshow of images slides from right to left as you scroll, unlocking another piece of the Carlsberg puzzle.
This interactive and smooth transitioning from page to page feels like the flipping of a page in a book. It’s peaceful and idyllic and you’re genuinely invested in the story you’re reading.
Bold images and clear copy also make it easy to absorb the information in a way that isn’t too disorganized, complicated or chaotic. It just feels natural.
This is an experimental website design that plays with new and creative elements in a pleasing and serene way. The use of drone video, with an interactive quality paired with the smooth book-like layout of the design, is stunning and impossible to ignore. You’ll be reading right up until the last page.