Team Behind the Design
Looking at Storm Brain’s work for DIG Corp, I saw a rare alignment between brand and interface.
The WordPress build is more than a website. It is very much also a working reflection of DIG’s mission to make water management simple and sustainable. Everything about it feels engineered for ease, from navigation to tone.
Web Design Analysis
“The project we gave them was quite tedious as it involved moving a highly customized website over to a new hosting platform, but they did a great job and were very easy to work with along the way. They did a beautiful redesign of the frontend of the website as well, and we love how it turned out.”
— Eric Levy, Social Media Marketer (for DIG Corp)
Most agriculture sites tend to feel like technical manuals. DIG’s new platform breaks that mold by combining a clean catalog system with strong storytelling and clear visual logic.
Here’s where the design really stands out.
Navigation That Understands Its Audiences: DIG’s customers include professional installers, retailers, and homeowners.
Storm Brain structured the site around these groups, building dedicated pathways labeled “Residential,” “Professional,” and “Agricultural.” Each route adapts to user intent while keeping the overall flow consistent.
This approach removed the friction that typically comes from trying to serve multiple audiences in one place. Navigation is quick, direct, and cohesive.
Product Catalog That Thinks Like a Use: The irrigation category is data-heavy by nature. Storm Brain tackled that challenge by designing a catalog that filters by need, not by complexity.
Users can sort products by function, feature, or environment, supported by clear visual indicators: orange for residential, green for agricultural, and blue for professional.
The payoff? A 227% lift in product page views and higher engagement across all SKUs.
A Mobile Experience That Works in the Field: For a company whose audience often works outdoors, mobile optimization is an essential. The DIG site feels just as complete on a phone as it does on a desktop.
Visual Language That Reflects Functionality: DIG’s visual identity is built around its three pillars: water, growth, and sustainability. Storm Brain unified these across every page through color, typography, and proportion.
Bright hues identify product divisions. Clean iconography replaces jargon. Generous white space gives technical information room to breathe.
What Agencies Can Learn from Storm Brain
Plenty of redesigns that look good but don’t solve real problems. This one does. Here’s why it matters beyond irrigation tech.
1. Structure Beats Simplification
Storm Brain didn’t remove complexity; they organized it. That’s the difference between a cosmetic redesign and a system built to last.
2. Scalable Architecture is the Real ROI
DIG can now update products, add divisions, and expand globally without disrupting its CMS. That’s what scalability looks like when design meets foresight.
3. Visual Language Should Guide, Not Decorate
The color and icon systems aren’t just for aesthetics; they should also direct movement. It’s proof that good design is functional first.
4. Design for Context, Not Just Devices
Knowing that DIG’s users are often in the field changed the mobile experience completely. Design that anticipates real environments always performs better than design built for screen ratios.
DIG Corp Website Design: Results and Impact
The numbers tell the story. DIG’s redesign shows what happens when UX, data, and storytelling align. Storm Brain built a better website that's also a long-term digital framework that supports real business growth.
About DesignRush Featured Designs
At DesignRush, we look for projects that prove design can clarify, not complicate.
Storm Brain’s work for DIG Corp is a strong example of that principle — taking an information-dense product ecosystem and turning it into something anyone can understand, use, and trust.
It’s not about decoration. It’s about function that feels effortless. That’s what earns a place here.
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