AgAmerica Website Design Promotes Product Accessibility
The designers deserve applause for creating a website that correctly displays the brand’s lending solutions in a user-friendly and accessible way.
The site features an interactive loan and region map that allows visitors to toggle between the different regions AgAmerica serves.
With this, site visitors can quickly navigate to the appropriate landing page. The visuals are great for aesthetics and functionality, too! The map’s background changes based on the region to reflect the climate and the crops one would expect to see there.
The landing page is neat and intuitive. Essential resources are also strategically integrated into the page to help farmers easily find what they need, including:
- A farm loan calculator
- Health check
- Verification form to drive qualified leads
AgAmerica’s greatest challenge was that some customers weren’t familiar with their area coverage. The singular National Lending page solved this. The website designers presented the company’s regional offerings and threw in some helpful stats, insights, and other key information.
The “Get Verified” section is impressive as well. It provides users with a quick three-step process of filing a loan request.