Standout Features:
- Feminine and uncompromising
- Tiny minimalistic icons
- Aiming to solve modern issues
Estrid’s web design by Studio Ahremark reflects the brand’s character to the max – it's feminine and sincere, with nothing to hide.
Apart from an occasional real-life model close-up, the website design is mostly monochromatic. The typography is bold but gentle and quirky, inspiring you to take matters into your own hands and experiment with your shaving experience.
There are two types of minimalistic visuals: the imaginative and controversial icons, which serve as a sweet supplement to the short copies, and the all-round “seals” placed arbitrarily on the corners of images, headlines, and sometimes in-between sections.
The design transforms a dull and painful experience into a fun, personal story, transcending all taboos related to shaving.
