Standout features:
- An off-beat background video
- Horizontal navigation menu
- A very simple typeface
More Awesome is a Dutch marketing and communications agency for B2B technology companies. They provide content marketing and brand strategy services to their clients.
Their website design inspiration follows the principles of a storyline-driven conversion funnel, which is a description especially applicable to its homepage. It opens with a simple value proposition and tagline (“Grow your business”) while the video background of a dog adds a bit of zaniness and a friendly tone to the brand’s voice.
As the user scrolls, the tagline/UVP changes to something new, accompanied by a few lines of messaging in a very legible font. The background changes at the section with social proof, past clients and portfolio.
The main menu navigation is located on the left-hand side of the screen. A column-layout navigation contains a hamburger menu with “Services,” “Work,” “Team” and “Blog” link items. Icons to the agency’s Twitter and Instagram pages are located at the bottom.
