Motus Website Typeface Contributes to Positive UX
There is not much to be said about Motus website design’s typography other than it is a) remarkably simple and easy on the eye and that b) the website never uses more than one type of font, which is a rarity in a time where most websites combine several fonts.
What is different is the size and weight of the font depending on where it is used. For example, the headings are in all-caps and significantly larger than the main content, which stands to reason. Also, the call-to-action buttons feature the exact same font, although surrounded by square border lines.
Although the CTAs are not quite popping and bold, they do seem to be visible enough to stand out on their own and drive the visitors to the main conversion points.
This typography is quite legible and improves the user experience because the visitors can skim quickly through the content without much difficulty.
Motus Website Design is an Exercise in Successful Understated Appearance
As a company producing photography-related solutions and technology, Motus website puts all its eggs in one basket: the promotion of how good the photos turn out when using said products.
With very little in terms of visuals other than the photos and videos, Motus website design communicates it strongest point with concise messaging and minimal navigation.
Simplifying the process of prospect education while not leaving out anything that may be considered vital is a difficult task that the Anderson Collaborative creative agency has completed with success.
It is for these reasons and the fact that the website’s looks and heavy use of photography don’t compromise its speed that Motus website design withs DesignRush’s Best Website Design Award for April 2022.
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