Yohoho is a network of “pirate” creatives, storytellers, and artists. They collaborate with clients on various digital design and web experience projects, all focused on experimentation and innovation. Yohoho’s home page features a fairly blank design scheme, with one graphic feature that makes the entire page feel that much more clever and creative. All around the page, blue and red dots seem to be floating around aimlessly. This slight animation generates strong user interest and curiosity.
The largely blank, black background of the page properly evokes the sense of futurism and “hack” culture that fuels the company’s brand. When navigating to a different page, the body of the site will colorfully glitch, as if something might be wrong with its integrity. But that’s not the case,. It’s simply another effective mechanism the designer has used to communicate Yohoho’s highly alternative brand.