Top healthcare marketing agencies help organizations manage their reputation, build authority and acquire more patients. They know what it takes to deal with negative reviews and fix the relationships with unsatisfied clients.
If you are seeking to partner with a healthcare marketing company to support your marketing efforts, DesignRush has assessed hundreds of global service providers to help you achieve your goals. We selected the best agencies in the industry based on customer testimonials, past performance, industry reputation, case studies and more criteria.
What Is a Healthcare Marketing Agency?
A healthcare marketing agency specializes in developing online strategies that improve the digital reputation of healthcare organizations.
Their job is to help healthcare businesses generate awareness, put their products or services in front of the right people at the right time and drive more patients, bookings and sales.
Our Picks for the Best Healthcare Marketing Agencies in 2024
Services: Social media marketing, SEO, eCommerce marketing, PPC and more
HigherVisibility is the best healthcare digital marketing agency on our list because of its proven skill to devise customized marketing strategies for startups and Fortune 1000 companies that operate in the healthcare industry.
Why we chose them: They recently won Search Engine Land's award for SEO Agency of the Year, recognizing them as leaders in the field of digital marketing. In addition to their robust portfolio and numerous awards, HigherVisibility proves their digital marketing expertise by developing tools such as SERP Snippet Optimizer and Title Tag Generator.
What you should consider: Though their minimal budget for a project is $1,000, they do not provide an hourly rate upfront. Businesses need to inquire about pricing directly, which adds a step to the screening process.
Who are they for: This healthcare marketing company caters to private practices or healthcare organizations of any size that need to leverage digital marketing to acquire new clients and improve online visibility. Among their notable clients, we can mention ScripHessco, Neaman or Texas Orthopedics.
Services: SEO, SEM, email marketing, social media marketing and more
SocialSEO ranks second on our list of the best healthcare marketing companies for their 20 years’ experience in helping healthcare businesses boost their eCommerce sales, attract customers to their brick-and-mortar location or collect highly qualified leads.
Why we chose them: They are a BBB Accredited Business with an A+ rating and have been awarded four years in a row as the best digital marketing agency on an international level from 2018 to 2021. One of their medical and healthcare case studies proves that they delivered an outstanding result of over 80,000 additional conversions with search engine optimization services.
What you should consider: Though SocialSEO takes on projects of different sizes, it’s advisable to have an initial call to determine their availability. In other words, contact them to ask for a quote and to ensure their healthcare marketing experts are ready to deliver your project on time.
Who are they for: They successfully implement digital marketing campaigns and strategies to increase conversions, lead flow and overall business revenue. This healthcare marketing agency collaborates with both regional and national brands as well as smaller local businesses.
Joseph Studios: Best for Measurable Healthcare Campaigns
Minimum project price: $1,000 - $10,000
Hourly rate: $100
Founded: 2016
Services: Social media marketing, public relations, email marketing, SEO and more
Atlanta-based Joseph Studios is the best healthcare digital marketing company for measurable healthcare campaigns because they use advanced marketing methods to locate, attract, engage and influence ideal customers.
Why we chose them: Joseph Studios stands out for its marketing intelligence capabilities. They build Personas and Psychographic profiles data from Deep Insight®, their proprietary organic marketing methodology. This profiling technique allows them to learn more about the consumer’s decision-making processes.
What you should consider: They have a wide range of services, niches and project sizes in their portfolio, so it is recommended to consult and verify the availability of your required expertise before committing to their services.
Who are they for: This healthcare marketing company is ideally suited for organizations and medical groups that need support in targeting the key audience to acquire more leads that will turn into sales.
Services: SEO, reputation management, PPC, social media marketing and more
Healthcare DMS is the top healthcare marketing firm for private practices. Focused on high-value collaboration, they have partnered with a range of healthcare professionals to provide expert SEO and marketing, cementing their reputation as leaders in this field.
Why we chose them: One of their clients, North Atlanta Women's Care increased its appointment requests by 169% in just seven months, while West Bengal-based Netralayam experienced a 400% increase in their calls. Their successful collaboration with Healthcare DMS showcases the efficacy of the agency's long-term strategies and strategic acumen in the healthcare industry.
What you should consider: Their minimum budget is $1,000. And as a company of more than 100 employees, Healthcare DMS is more suitable for larger and long-term projects.
Who are they for: The agency works with different healthcare clients, such as doctors, dentists, gynecologists, plastic surgeons, fertility centers, chiropractors, hospitals and medical organizations located worldwide. The solutions they provide are SEO, content creation and management, social media management and other marketing solutions that can promote your business which leads to new customers.
Healthcare Marketing Fact: Compared to non-search, search motivates 3x more visitors to hospital sites. It is often the preferred way that patients find their healthcare providers online. [Google]
Services: Paid search, social media marketing, SEO, reputation management and more
The next best healthcare marketing company is Healthcare Success selected for their outstanding 20-year experience in successfully marketing thousands of practices and hospitals.
Why we chose them: The agency’s success in developing data-driven traditional and digital marketing strategies has earned them a stellar reputation in the industry. Medical clients like Maryland Vein Professionals can attest to the agency’s exceptional expertise in TV ads, expert copy and ad design, top-level consultants for telephone reception, physician marketing and effective marketing strategy.
What you should consider: When it comes to pricing, their minimal budget and hourly rates are not visible to the public. Therefore, contact the agency about your financial goals and limitations, so you can plan the budget accordingly.
Who are they for: Their clients are one of the largest institutions in the U.S., such as St. Jude Children's Research Hospital, Boston Pain Care, Pomona Valley Hospital Medical Center and Midwest Vein Professionals, among others. This portfolio ensures they can handle long-term and demanding projects.
Services: Consumer marketing, advertising, social media marketing, market research and more
Activate Health is the best healthcare marketing company for tech industries. With an impressive portfolio of clients, including AstraZeneca, Matrix Medical Network, LTCG, CVS Health, Optum and A&M, they have proven their unmatched understanding of the healthcare sector.
Why we chose them: The expert digital marketing team at Activate Health has collaborated with top health insurers, technology companies, healthcare systems and data analytics firms. The agency has established itself as a trusted partner for clients seeking to enhance their marketing efforts. Clients such as Optum Specialty Pharmacy had their expectations exceeded in every aspect, including healthcare expertise and media relationships.
What you should consider: Their focus is on technological projects relating to data, insurance, health plans and more. With an hourly rate of $150 per hour, Activate Health supports larger firms and digital structures.
Who are they for: They are great for big companies who need B2B trade media coverage in industries such as hospitals, population health, health insurance and mobile health sectors.
E-dreamz: Best for Enterprise-Level Healthcare Projects
Minimum project price: $10,000 - $25,000
Hourly rate: $130
Founded: 1999
Services: PPC, social media marketing, reputation marketing, web design and more
E-dreamz is a great healthcare marketing agency for enterprise-level healthcare projects. Boasting over two decades of healthcare marketing experience and web development, the agency establishes genuine client partnerships through managed-services model to support all facets of your website's design, development, marketing and ongoing technical support.
Why we chose them: The company’s case studies prove long-term results and high return on investment (ROI) for big clients such as Tennessee Orthopaedic Alliance (TOA, est. 1926), Pinehurst Medical Clinic, OrthoCarolina, Carolina NeuroSurgery & Spine Associates, Orthopaedic Specialists Surgi-Center.
What you should consider: The company prefers enterprise-sized projects, with a minimum budget of $10,000. This means that smaller-sized projects are not suitable for this healthcare marketing company.
Who are they for: E-dreamz is a great solution for larger medical groups, because it focuses on creating websites and marketing strategies for bigger healthcare organizations. Any large, multi-location medical organization can benefit greatly from using its unique Echo CMS platform.
Services: Paid advertising, marketing analytics, social media marketing, branding and more
Our next pick for the best healthcare marketing agencies is Spot On because of their comprehensive approach to marketing and ability to implement winning strategies for healthcare software projects.
Why we chose them: The agency employs an expert team with a deep knowledge of the healthcare sector’s brand identity, web design and advertising to finetune their marketing. Clients that can attest to the agency’s expertise are Surgical Information Systems, Warren Averett, Alden Systems, Cureatr, Prevounce and more. According to their case studies, Cureatr had a 635% increase in organic traffic from February 2018 to February 2021, which drove increased traffic, conversion rates and sales-qualified leads. Additionally, Prevounce had a 1,600% increase in the number of deals closed, and the co-founder confirmed they have seen significantly more organic customer leads coming to their website.
What you should consider: Their minimum budget is $50,000, demonstrating focus on bigger projects with long-term campaign results. If your SaaS project has a smaller budget, consult with them to know any available opportunities to leverage their company’s expert services.
Who are they for: Spot On fits healthcare software companies, as they are experts in SaaS marketing. They comprehend customers and their buying patterns, as well as the peculiarities of digital marketing in online healthcare environments.
Healthcare Marketing Fact: 94% of patients evaluate their providers by the reviews they read online. [SoftwareAdvice]
Services: Digital marketing assessment, web design, digital advertising, SEO and more
Evolve Healthcare Marketing is a top healthcare marketing agency for larger business structures focused on increasing patient volume. For more than a decade, they have been helping practices in 17 distinct specialties to thrive in their industries.
Why we chose them: Evolve Healthcare Marketing serves both medical practices (B2C) and healthcare businesses (B2B). As stated in their case studies, an orthopedic practice grew its ROI by over 10 times, while an outsourced physician services company had a 1,040% increase in lead generation. Moreover, the agency was instrumental in helping Riverside Radiology and Interventional Associates generate consistent and impressive results, growth goals and greater efficiencies.
What you should consider: The company prefers larger projects, as their minimal budget is $25,000 with an hourly rate of $195 per hour. If you have a smaller budget, this might not be the right fit for you.
Who are they for: Their clients come from numerous backgrounds and their testimonials show that Evolve Healthcare Marketing can handle many different projects of larger and more complex structures.
Services: HIPAA compliant web design, wearable app development, integrations, HIPAA-compliant hosting and more
Medical Web Experts is the best healthcare digital marketing company for IDNs because of their long-standing experience in delivering effective projects for IDNs and HIPAA-compliant enterprise healthcare solutions.
Why we chose them: Medical Web Experts provides services to hundreds of clients across the country, including several illustrious healthcare institutions like Baylor, Columbia University, University of Massachusetts, Cleveland Clinic Abu Dhabi, WESTMED, UMass Memorial Medical Center and MedStar Washington. One of their key marketing solutions is the patient engagement software that helps in appointment management, patient education, clinical forms and more. The size of their portfolio proves that they can meet the needs of different complex projects and business needs.
What you should consider: The agency puts a greater focus on developing patient-friendly websites and app solutions for integrated delivery networks (IDNs). Consult with them beforehand to check if they can balance their resources and timeline to suit your project needs. On the other hand, if you also wish to outsource medical web design to maximize your marketing efforts, they might be a good match.
Who are they for: Medical Web Experts assist provider groups, hospitals, health systems, IDNs, pharmacies, medical device manufacturers, labs and healthcare software vendors in developing cutting-edge web and mobile technologies by putting to use their unmatched industry expertise.
How We Picked the Best Healthcare Marketing Agencies
Our process of evaluating the best healthcare digital marketing agencies is based on specific indicators of the agency’s expertise.
First, we checked their case studies and portfolio to ensure that the team’s orientation is healthcare and that they serve their full purpose with a range of clients.
Also, client reviews, awards and organizational partnerships play a huge role. Healthcare marketing companies must fulfill the following requirements to prove their professionalism and specialization:
Medical and healthcare industry-related knowledge and understanding
Experience in leading small and large digital healthcare campaigns
Certifications in individual fields and departments (paid ads, SEO, social media)
VerifiedVerified by the DesignRush team for authenticity and credibility.AI LeaderRecognized for strong visibility across AI-powered search and answer engines.
Think Web. Think Smart. Partner With the #1 Rated Digital Marketing Agency.
A results-driven digital marketing company, SmartSites provides expertise in PPC, SEO, email marketing, web design and development, and social media marketing backed by 15+ years of experience. Its accomplishments include serving 500+ clients and helping them raise $100M+ in revenue...
Top Services:
Digital Marketing
SEO
PPC
Social Media Marketing
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Location
San Jose, California
Number of Employees
100 - 249
Average Hourly Rate
$100/hr
Portfolios Count
4 Projects Listed
SmartSites Services
Digital Marketing
SEO
PPC
Social Media Marketing
Email Marketing
Web Design
Web Development
Advertising
eCommerce
Digital Services
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A&A Thermal Spray
AGA Truck Parts
Agape Health and Wellness
Agile Data Sites
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SmartSites Reviews & Testimonials
Paloma Anguiano
Content Manager at JP Pierre, LLC.
5.0★
Digital Services Review from Paloma Anguiano
Overall I feel very confident working with Patrizia and Darius from Smart Site, they have given us clear explanations and accompanied us throughout the process for the growth of the brand. The attention to us is very fast and they advise us in an adequate way.
Brianna Porter
Chief Operating Officer at The Ryan Law Group
5.0★
Digital Services Review from Brianna Porter
SmartSites impressed me from day one. They are knowledgable, kind, and most importantly keep things simple and streamlined so that even an SEO-newb like me can understand. Tiffany and Luna are my main points of contact and they are especially great! I would recommend to anyone looking for an agency to really take their website and digital presence to the next level.
Jim Curry
Owner at Royale Coffee Co.
5.0★
PPC Review from Jim Curry
At first, a survey was conducted to gather company background, product information, target markets, etc. Next, accounts were established on various Google Business platforms, social media, etc. Then SmartSites created the ads and campaigns, and we were off and running in just a few weeks.
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Dive into comprehensive SEO and Digital Advertising with Jives Media. We're experts in SEO, PPC, ensuring optimized campaigns for superior ROI. Through real-time tracking and daily adjustments, we empower you with marketing that drives real revenue...
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SEO
Web Design
Digital Marketing
Web Development
PPC
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Location
San Jose, California
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Portfolios Count
5 Projects Listed
Jives Media Services
SEO
Web Design
Digital Marketing
Web Development
PPC
eCommerce
WordPress Website Design
Branding
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Oracle
Poshmark
Thumbtacl
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Jives Media Reviews & Testimonials
Emily Hubbard
Administrative Staff at Beacon Trust
5.0★
Web Design Review from Emily Hubbard
The redesigned site is sleek, easy to navigate, and showcases all necessary portfolio items. Their web team worked quickly and focused on all major and minor details.
Tara Szwabowski
Manager at John Burns Construction
5.0★
Web Design Review from Tara Szwabowski
The new website is clean, professional, and makes it easy for clients/prospects to explore our services and past projects. Their team was efficient and very detail-oriented.
Ashley Oxendine Dial
Assistant Director at UNCP
5.0★
SEO Review from Ashley Oxendine Dial
Jives Media Marketing Agency helped us expand our search visibility both locally and nationwide.
Their strategic approach to local and national SEO put our company on the map- literally and figuratively.
We've seen a steady increase in qualified traffic and inbound leads from key markets.
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Clear Digital transforms B2B brands with results-driven websites and digital brand experiences...
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Web Design
Web Development
Branding
Graphic Design
UI/UX Design
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Location
San Jose, California
Number of Employees
50 - 99
Average Hourly Rate
$125/hr
Portfolios Count
24 Projects Listed
Clear Digital Services
Web Design
Web Development
Branding
Graphic Design
UI/UX Design
Video Production
Digital Marketing
Creative Services
Software Development
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Habu
Surescripts
Viral Nation
Cisco
McAfee
Couchbase
DataStax
Stanford University
Cohesity
Facebook
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Clear Digital Reviews & Testimonials
Hijinio Reynoso
Director of Marketing at HealthLevel
5.0★
Web Development Review from Hijinio Reynoso
I've had the great experience of partnering with the WebEnertia team. From the service to the knowledge, they have consistently gone above and beyond demonstrating a sense of quality for large projects (site rebuilds) and small (ongoing maintenance). Thank you!
Deborah Shaw
Undisclosed at Undisclosed
5.0★
Digital Marketing Review from Deborah Shaw
Starting a new nonprofit org was a learning experience. WebEnertia embraced our mission with a creative, clear, and effective website design and brand. As a result, we are inspiring stroke survivors to improve their quality of life.
Shikha Rudra
Undisclosed at Undisclosed
5.0★
Web Development Review from Shikha Rudra
Webenertia is extremely focussed on customer satisfaction. They listen carefully to the user needs and respond with meaningful insights that help driving customer business goals as well as enables the team to make more informed decisions.
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We build standout Squarespace websites and brand identities that drive clicks, calls, and conversions: optimized for local SEO and Yelp growth across the entire Bay Area...
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Web Design
Branding
Digital Marketing
Location
San Jose, California
Number of Employees
Under 49
Average Hourly Rate
$55/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
13 Projects Listed
Chikara Digital Services
Web Design
Branding
Digital Marketing
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Tint-It Bay Area
FL Pool Screens
Texas Cleaning Crew
Cascadia Hearth & Stone
T1 Diabetics
Nova Career Coaching
Trips with Trent
Moon-Milk Tarot
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Chikara Digital Reviews & Testimonials
Jack Zhang
Review from Google
5.0★
Jack Zhang's Review Sourced from Google
it was great working with Mimi on our website redesign. We had a great experience and she was very prompt and responsive. Thank you!
Hoda Elamir
Review from Google
5.0★
Hoda Elamir's Review Sourced from Google
Mimi did a wonderful job! I definitely recommend her. She’s very easy to work with and really talented. 100% I will be using her services again. 😊
Bo Heinz
Review from Google
5.0★
Bo Heinz's Review Sourced from Google
Working with Mimi on our first digital project together was extremely productive and rewarding. From the site architecture to the design and development, Mimi built a site that we are very proud to call home. Her professional and creative touch landed the exact tone that we wanted and has already received really positive feedback. Working with Mimi is incredibly effortless, she is both open to ideas and extremely confident in her vision for the project and with that collaborative balance, we feel like we made something special that was on time and on budget. Highly recommend Chikara Digital, and I look forward to working with her again on future projects! Thank you, Mimi!
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Custom Enterprise Software Development Company in USA
Custom Software Development and IT Consulting Company...
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Location
San Jose, California
Number of Employees
50 - 99
Average Hourly Rate
$25/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
6 Projects Listed
Tekki Web Solutions Inc Services
Software Development
eCommerce Development
Web Development
Mobile App Development
UI/UX Design
Digital Marketing
PPC
Social Media Marketing
Managed Services
Staff Augmentation
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1
2
3
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Tekki Web Solutions Inc Reviews & Testimonials
Amandeep Singh
Review from Google
5.0★
Amandeep Singh's Review Sourced from Google
I had recently experienced with this company for Web development requirements. I highly impressed with the team's dedication to delivering quality results within timelines was truly commendable.
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SLIQ is a digital marketing agency that blends innovative thinking with talent and technical expertise to create unconventional concepts that fuel business success. They challenge traditional thinking and believe in the power of creativity and design thinking to bring products and brands to life in both the...
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Web Design
Web Development
Branding
Package Design
Digital Marketing
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Location
San Jose, California
Number of Employees
Under 49
Average Hourly Rate
$99/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
1 Project Listed
Sliq By Design Services
Web Design
Web Development
Branding
Package Design
Digital Marketing
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Award-winning digital marketing agency focused on digital advertising, SEO, and website management...
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PPC
Digital Marketing
Social Media Marketing
Advertising
SEO
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Location
San Jose, California
Number of Employees
Under 49
SEMbyotic Services
PPC
Digital Marketing
Social Media Marketing
Advertising
SEO
Web Design
Web Development
WordPress Website Design
Digital Services
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Cadence
Lumileds
Infoblox
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SEMbyotic Reviews & Testimonials
Aaron Day
Review from Google
5.0★
Aaron Day's Review Sourced from Google
I've collaborated with SEMbyotic on multiple projects over the years, and I'm consistently impressed. Adam brings not only deep industry knowledge but also a pragmatic, results-driven approach to every engagement, whether it's launching a new ad campaign, ongoing web development, or an eye-grabbing animation. His insight and reliability make him exactly the kind of partner any startup or enterprise would be lucky to have.
Kimberly Khoury
Review from Google
5.0★
Kimberly Khoury's Review Sourced from Google
Working with Adam and the SEMbyotic team for our web projects have been great. They can quickly react to requests/questions we have about our website and even optimize to make it better than it was before. And the best part is that they are really easy to work with and help to explain everything simply so even a non-web educated person can understand. Would recommend them for any web-related project!
TJ
Review from Google
5.0★
TJ's Review Sourced from Google
SEMbyotic does a fantastic job supporting our website which spans several hundred pages. Their support is fast and accurate and their expertise is the best I've found. From website architecture to analytics to AdWords, their help has been first rate.
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SocialSellinator is a full-service digital marketing agency for startups, small and mid-size B2B/B2C businesses. Our clients benefit from increased brand awareness and leads, created by our data-driven approach to social media marketing, content marketing, paid social media campaigns, and SEO...
Top Services:
Digital Marketing
Location
San Jose, California
Number of Employees
Under 49
Average Hourly Rate
$149/hr
Minimal Budget
$1,000 - $10,000
SocialSellinator Services
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Aerospike
ON24
Spicely Organics
Escalon Services
Sequoia
The Vault
VentureHealth
Florida Pain Relief Centers
Frontdesk AI
Aspirity
Data sourced from the agency's DesignRush profile
SocialSellinator Reviews & Testimonials
Michael Basoah
Review from Google
5.0★
Michael Basoah's Review Sourced from Google
SocialSellinator delivered a comprehensive 6-month digital marketing program for Transmit Security that not only established our digital foundation, but also significantly amplified our overall brand visibility and recognition as a Gartner Magic Quadrant Leader. The results exceeded expectations: website health and organic keywords improved significantly, organic traffic surged almost 400% month-over-month. We also secured significant visibility increases across major AI search platforms.
Their paid advertising performance was exceptional. Google Ads achieved a 5.78% click-through rate—nearly 3x the industry benchmark—with strong conversions on high-intent keywords. LinkedIn advertising also delivered great results and engagements from targeted prospects.
The team managed our social media, supported the launch of major programs, and provided dedicated website support. Working with our internal team, they maintained excellent collaboration and consistently prioritized work that drove brand visibility.
I'd recommend SocialSellinator to any B2B tech company looking for a hands-on, strategic marketing partner that understands complex enterprise solutions and delivers measurable results.
Dr. Dutch Franz
Review from Google
5.0★
Dr. Dutch Franz's Review Sourced from Google
SocialSellinator managed our Google Ads campaign for REPS VR during the critical November-December holiday sales period, and the results exceeded our expectations. We saw 35.7% business growth during the campaign period, with their strategic targeting driving strong performance exactly when we needed it most.
They completely restructured our existing Google Ads setup, achieving an 11% click-through rate—far surpassing the industry average of 2-3%. Their approach combined AI-powered data analysis with smart audience targeting, focusing on VR-specific keywords that drove the highest conversion rates (VR QB Training, VR Sports Training). They generated over 231,000 impressions and 2,576 clicks while spending slightly below our approved budget, prioritizing conversion quality over just hitting spend targets.
The team's YouTube video ad strategy was particularly effective, with our "Why National Powerhouse SJ Bosco Selected REPS" video generating 1,790 views and strong engagement during the peak December 24-26 holiday browsing period. Their campaign management was significantly better than what we experienced with Google's own experts.
The team was responsive, data-driven, and genuinely invested in our success. They explained complex campaign metrics in clear terms, provided regular performance updates, and made strategic adjustments based on real-time data. I'd recommend SocialSellinator to any business looking for a PPC partner that delivers measurable results without wasting budget.
Benson Wang
Review from Google
5.0★
Benson Wang's Review Sourced from Google
Social Sellinator helped us develop and launch a digital marketing strategy for a startup, delivering 4x organic growth and improved AI visibility. Jock and Claude were professional, strategic, and great partners throughout. Highly recommend
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Our SEO processes cuts through the noise and delivers what you really need to grow more targeted traffic and potential leads. Transparent & open as we educate you and improve your rankings...
Top Services:
Digital Marketing
Location
San Jose, California
Number of Employees
Under 49
WYTLABS Services
Digital Marketing
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R.S. Pollock Law
All Print Heads
AdPushup
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WYTLABS Reviews & Testimonials
KaWaii Baby
Review from Google
1.0★
KaWaii Baby's Review Sourced from Google
They charged me $2500 without my permission, I asked them to refund me but no one respond. I've given them 30 days notice to cancel my contract a few times already, I don't know they charge you WITHOUT YOUR PERMISSION.
I am going to file a dispute with my credit card. Ask more before you commit. It is a pain to deal with them.
Tom Venable
Review from Google
5.0★
Tom Venable's Review Sourced from Google
Just started working with Wytlabs team and am super impressed with their knowledge of SEO and more importantly GEO
Gilbert Thompson
Review from Google
5.0★
Gilbert Thompson's Review Sourced from Google
The PPC team at Wytlabs (specially Riya) knows exactly what they’re doing. They helped us scale our ad spend wisely while maintaining a strong return on investment. Their attention to detail and real-time adjustments have been key to our growth.
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SEOFAT is a full-service digital agency offering SEO, web development, and marketing solutions. We help brands grow visibility, leads, and revenue through smart, data-driven strategies...
Top Services:
SEO
PPC
Digital Marketing
AI Development
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Location
San Jose, California
Number of Employees
100 - 249
Average Hourly Rate
$25/hr
Minimal Budget
$1,000 - $10,000
SEOFAT Services
SEO
PPC
Digital Marketing
AI Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
A healthcare marketing agency is a specialized firm proficient in crafting strategic online initiatives to enhance the digital presence of healthcare organizations. Through tailored campaigns, it enables healthcare businesses to elevate brand awareness, showcase their products or services to the appropriate audience, and ultimately boost patient acquisition, appointment bookings, and overall sales.
Regulatory compliance: Healthcare marketing should abide by stringent regulations, such as the Health Insurance Portability and Accountability Act (HIPAA). Hence, it’s critical for the agencies to be able to navigate complex compliance issues while promoting their clients.
Patient privacy and data security: Healthcare marketing strategies entail data collection and analysis. These require a balance between using data-driven insights and implementing rigorous data security measures. The number of individuals accessing their medical records online increased by 50% between 2020 and 2022. Therefore, a robust cybersecurity infrastructure is essential to safeguard patient information amid the growing digitalization of healthcare.
Specific target audience: Agencies tailor their digital marketing strategies to resonate with specific audience groups, namely, patients, healthcare practitioners, and other business stakeholders.
What does a healthcare marketing company do?
A healthcare marketing company offers a variety of services to increase the organization’s online visibility, improve reputation, and build authority in the field.
The services of healthcare marketing companies include but are not limited to:
Content marketing: An umbrella term for marketing tactics relying on strategic content creation and management. This includes writing blogs, web copy, newsletters, and downloadable resources like healthcare case studies, brochures, and eBooks. It also involves putting together videos, podcasts, and other content types that reinforce credibility via knowledge-sharing.
Social media marketing (SMM): Healthcare marketing agencies optimize following and engagement on social networking platforms with a mix of organic and paid campaigns. They understand and comply with the platforms’ rules on the promotion of healthcare products or services, enabling them to provide better customer support.
Email marketing: It leverages newsletters sent to existing and prospective clients to keep them engaged and updated with the healthcare company’s latest promotions. This is an efficient way to increase web traffic, grow the brand presence, and generate return on investment (ROI).
Pay-per-click and search engine optimization (PPC and SEO): These strategies use on-page, off-page, and technical SEO, as well as paid advertising to improve a company’s location-based ranking. They help position the site and web pages atop search engine results pages (SERPs). As a result, the companies see a surge in web traffic, leads, inquiries, and appointments.
Pomona Valley Health Centers (PVHC), a Southern California-based healthcare provider, was in a highly competitive market. When it experienced brand confusion and a limited marketing presence, it turned to a healthcare digital marketing agency, Healthcare Success, for a comprehensive strategy focused on branding, paid search, and targeted advertising.
Healthcare Success implemented these solutions:
Branding: It created a sub-brand for PVHC’s ambulatory clinics to establish a stronger and more consistent brand identity. This included brand and logo development, a new PVHC website linked to the main hospital’s site, and the creation of branded materials and videos.
Paid search strategy: This involved enhancing campaign structures, optimizing keyword use, and dominating local paid search within a 5-10-mile radius around PVHC’s locations. The team implemented custom dashboards and reports for continuous analysis and optimization.
Campaign allocation: The paid digital budget was strategically allocated to four campaigns for the brand, Urgent Care, Rotating Doctor, and other Priority Service Lines. Ad scheduling was applied to shift the budget to days with lower traffic.
The implemented solutions led to significant positive outcomes for PVHC:
New patient volume: The client experienced a 62% increase in leads year-over-year (YoY).
Cost efficiency: The cost per conversion decreased by 37% YoY, indicating improved efficiency in acquiring new leads.
Increased engagement: Clicks saw a 53% increase, and impressions rose by 44% YoY, demonstrating increased engagement with the target audience.
Conversion rate: The conversion rate nearly doubled the industry benchmark, reaching 15.25%, reflecting the effectiveness of the marketing strategies.
Cost-per-click (CPC): CPC was reduced to close to $1, significantly lower than the industry benchmark of $4.18.
Click-through rate (CTR): The CTR surpassed the industry benchmark, reaching an impressive 16.39%.
What differentiates healthcare digital marketing agencies from traditional marketing agencies?
Healthcare digital marketing agencies differ from traditional marketing agencies in several key aspects, primarily due to the unique characteristics of the industry it navigates.
Here are the key differentiators:
Industry expertise and healthcare knowledge: A healthcare digital marketing agency has a deep understanding of the regulations and compliance requirements in healthcare. This industry-specific knowledge is crucial for crafting effective marketing strategies in a highly regulated environment.
Medical expertise: Healthcare digital marketing agencies often employ professionals with a medical background. This enables them to create content and campaigns that resonate with healthcare professionals and patients.
Regulatory compliance: They are well-versed in the Health Insurance Portability and HIPAA regulations, ensuring all digital marketing efforts comply with strict privacy and security standards to protect information.
FDA regulations: Understanding and complying with the regulations set by the Food and Drug Administration (FDA) is particularly critical for agencies working with healthcare products, pharmaceuticals, or medical devices.
Patient portals: Marketing agencies in healthcare often focus on developing and optimizing patient portals, websites, and other digital platforms to enhance user experience and facilitate communication between patients and healthcare providers.
Specialized targeting: They understand the importance of marketing targeted to specific demographics, such as patients with certain medical conditions or medical practitioners in particular specializations.
Patient-centric approach: They can tailor marketing strategies to address the needs and concerns of patients and their families.
ROI measurement: These companies demonstrate the effectiveness of their strategies in terms of patient acquisition, engagement, and retention.
Content sensitivity: They are adept at communicating sensitive medical information in a clear and empathic manner, adhering to ethical standards and ensuring patient trust.
Why hire a healthcare marketing agency instead of in-house experts?
You should hire a dedicated healthcare marketing agency instead of in-house experts because of its niche expertise, cost efficiency, and scalability.
Here are the detailed advantages of choosing to hire an agency over having an in-house team:
Specialized knowledge and expertise: An external agency stays updated with healthcare marketing industry trends, insights, regulations, and best practices. It has extensive experience working with clients whose focus is healthcare. It also knows how to navigate regulatory environments and can help mitigate risks associated with compliance and legal issues in the healthcare sector.
Cost efficiency: Employing an in-house marketing team requires ongoing training expenses, among other overhead costs. In contrast, hiring an agency offers flexibility in terms of contracts. An agency allows you to scale your marketing initiatives up or down depending on your current business demands.
Access to a full team of professionals: A marketing agency’s team is comprised of experts with diverse skills in strategy, design, content writing, copywriting, and more.
Access to advanced technologies: Since healthcare marketing agencies invest in premium marketing tools and software, you gain access to these resources without having to make significant upfront investments.
Objectivity and fresh perspectives: An external agency can provide an unbiased perspective on your strategies, enabling it to identify certain opportunities or challenges an in-house team may miss.
Efficient resource management: Hiring an agency allows your organization to focus on its core services while improving its online presence.
Digitalis Medical collaborated with Vascular & Interventional Specialists of Prescott (VISP) to enhance the latter’s online presence and increase patient outreach within the local community.
Digitalis identified that the most effective strategy for VISP was to optimize for local and organic search. Within six months, VISP experienced a 300% increase in phone calls through a more optimized Google listing. There was a 100% increase in local patient visibility in only four months. A year and a half later, the impact was even more pronounced. The client started attracting 93,000 monthly website visitors from Google, all without paid ads.
How much do healthcare digital marketing providers charge for their services?
Healthcare digital marketing providers typically charge from a few hundred to a couple of thousand dollars for their services monthly, depending on the size of the client’s organization. On DesignRush, the top healthcare digital marketing agencies charge $108 per hour on average.
Here’s a table summarizing the average costs for specific healthcare digital marketing services:
Service
Cost range (per month)
Factors influencing costs
SEO
$500 - $2,500 for small to medium businesses
$5,000+ for larger organizations
Competition in local niche
Domain authority of the existing website
Goals
Paid ads
$1,000
Audience
Campaign goals
Platforms
Ad quality
Relevance
Bidding strategy
SMM
$400 - $2,000+
Number of platforms
Frequency of posts
Custom graphics/videos
Email marketing
$20 - $300
Size of email list
Frequency of campaigns
Personalization and overall email design
Content creation
How to choose a healthcare marketing company for my organization?
Use these pointers when selecting a healthcare marketing company for your organization:
Goals and ROI: Set out your specific objectives and target measurable outcomes for hiring a specialized healthcare digital marketing company.
Long list: Search for digital marketing agencies with a focus on the healthcare industry on credible online directories.
Industry experience: A tailored approach to healthcare digital marketing services requires a profound understanding of the niche to effectively communicate between a healthcare provider and its target market. With the high standards and regulatory influences in medical and healthcare institutions, your digital marketing specialists should have substantial prior experience in the field.
Client reviews: Examine past and present clients and read verified online reviews. When possible, go to the websites, social media pages, and other platforms where the agencies implemented digital marketing campaigns to see the actual work.
Portfolios and case studies: While agencies showcase visually appealing examples in their portfolios, the key consideration should be their effectiveness. See if the case studies they feature include quantifiable measures of success, focusing on actual goals and results that go beyond aesthetics.
Core competencies: Evaluate their proficiency in the services your organization requires. It can be healthcare and medical SEO, local search, PPC advertising, content writing, graphic design, and video creation, among other areas of focus in digital marketing.
Shortlist and RFP: Based on your initial assessments, trim your list to a maximum of five agencies. Reach out to express your intent to potentially work with them and send a request for proposal (RFP).
Interviews: Schedule a meeting with the shortlisted candidates to further discuss each of their proposals. Inquire about the team members who will work on your project. Find out their approach to adhering to healthcare laws and regulations, such as the FDA, HIPAA, and Americans with Disabilities Act (ADA), among others.
Decision: Following your evaluations of the proposals and interviews, choose the healthcare marketing company that aligns best with your culture, goals, and requirements.
Ease your search for the healthcare marketing company that best fits your requirements. Head to our Marketplace where you can share your project details with us. We’ll connect you with your ideal agency — free of charge.
What questions should I ask a healthcare marketing agency before hiring one?
Listed below are the critical questions to ask when hiring a healthcare marketing agency:
Its Relevant Background
Do you have in-depth knowledge of our medical/healthcare practice/specialty?
What are your most successful case studies on digital marketing for clients in healthcare?
What digital marketing strategies do you mostly use? Which digital marketing platforms are you most experienced in?
Are you a full-service marketing agency or do you outsource any of your tasks?
Company Services and Processes
How do you price your healthcare digital marketing services? What is included in a service package? Can we customize and pick only the specific services we need?
For search optimization and paid ads, what tools do you use to come up with the best keywords?
How do you ensure your healthcare marketing campaigns comply with the relevant industry and user protection laws?
How will you store and handle our sensitive data?
What happens in case of a data breach? Do you have a crisis management plan in place?
The Project
What are some of the latest or up-and-coming online marketing trends that will affect or benefit our industry?
How will we work together to achieve goals?
How many team members will be working on our project and what are their specializations?
Who would be our key contacts?
What is the ideal budget we should allocate for our project?
What marketing metrics do you use to gauge the effectiveness of your marketing initiatives?
When can we expect to see the results?
What are the best healthcare digital marketing companies in the U.S.?
The best healthcare digital marketing companies in the U.S. are: