Amply: DesignRush's Featured B2B Branding Agency

Cade Biegel and Luke Lewis established Amply in 2020 to build identities that are seen and remembered. With a specialized focus on business-to-business (B2B) companies, the agency offers full-scale brand-cultivating services that encompass brand strategy creation, visual identity kit development, and implementation guidance.

Through its specialized skillset, Amply has delivered the following results to clients:

• Elevated brand impact, recognition, and credibility
• Higher quality leads and customer engagement
• Increased conversion rate by tenfold

Amply Has Been Entrusted for B2B Branding Services by the Following Clients:

What Can a B2B Branding Agency Do for Your Business

A B2B branding agency can boost brand credibility, visibility, recognition, and lead generation through authentic and cohesive identities that effectively communicate businesses’ value proposition. Key benefits of its services include:

• Research and analysis ensure brands attract and connect with their ideal customers
• Logo design distinguishes brands from competitors and amplifies memorability through distinct visual elements
• Brand guidance ensures consistent application of visual and verbal brand elements across all touchpoints
• Brand strategy guides all brand-related decisions to achieve sustained competitive advantage and emotional resonance with target users

When the branding is effective, it cultivates positive associations for the brand, which subsequently fosters customer loyalty, drives revenue, and supports long-term business growth. In contrast, poorly designed brand identities can easily get forgettable, outdated, and appear untrustworthy.

Why Choose Amply for Your Next B2B Branding Project

Amply is known for:

• Its high-impact brand storytelling that’s intended to resonate with target audiences and amplify brand memorability
• Creating sleek and modern visual identities that convey businesses’ unique selling propositions
• Its proven track record, having supported over 100 B2B companies

Amply Might Not Be the Best Fit For

Amply might not suit the following categories:

1. Brands expecting a detailed content style guide (instructions on writing a consistent tone, voice, punctuation, capitalization, etc.), as Amply’s services only cover visual kit creation
2. Organizations seeking more eccentric and artistic branding, as the agency leans toward a more minimalistic style

Outstanding B2B Branding Services Offered by Amply

Amply offers end-to-end B2B branding expertise tailored to meet a business’s specific goals and values. These include:

1. Brand discovery and audit

The agency systematically evaluates clients' existing brand materials, market presence, key competitors, and audience behavior to assess brand alignment, consistency, and effectiveness. These audits serve as a diagnostic foundation for identifying gaps and performance metrics before brand strategy development.

2. Brand strategy

Amply uses data-driven insights and collaborates closely with the client to define the brand positioning, messaging, and personality. The brand strategy serves as a roadmap for brand creation, implementation, and expansion.

3. Logo creation

The B2B branding agency curates different concepts that represent the brand and helps with brand naming when needed. Once the client selects a concept, it refines the design and crafts multiple variations, including a horizontal and vertical version, a shortened variant, and a black-and-white alternative.

4. Visual identity kit

In addition to the logo, Amply can create a complete set of visual assets that contain a color scheme palette, typography and typeface, iconography, and design templates.

5. Implementation guide

The B2B branding company provides step-by-step instructions on how to use the visual elements across touchpoints, including print and digital platforms, for a consistent brand style.

Amply Has Made Its Mark in Different Industries

Amply’s B2B branding expertise extends across multiple industries, enabling it to craft results-oriented strategies tailored to diverse business needs. Here is how the agency helps drive brand impact in different sectors and verticals:

Fintech

• Established DiversiFi as a credible and innovative brand

Manufacturing

• Increased engagement and conversions for WhisperRoom

SaaS

• Modernized WorkSpan’s brand image
• Helped BanQu communicate its unique value propositions

Marketing

• Improved brand authority and customer trust for Ten Speed

Logistics

• Enhanced customer trust and engagement for ShipFare

See Why Businesses Choose Amply for Exceptional B2B Branding Services

1. Branding and Web Design for a SaaS Company

“[Our] new website and branding really helped elevate [our] marketing, appeal to the target audience, and capture more leads.”

Jordan Wilson
Digital Marketing Director at BanQu

2. Branding and Web Development for a Data Analytics Business

“Amply has been incredible to work with. They create outstanding designs that look very professional and modern. They have incredible Webflow knowledge and move quickly. I would highly recommend them!”

Clint Berry
CEO/Co-Founder at Kolla

3. Branding and Web Design for a Tech Company

“Amply is unparalleled in what it does and is a pleasure to collaborate with. It's thrilling to see the contrast and the new opportunities this advanced website presents for [our company]!”

Jonathan Engle
CEO at Startup Stack

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FAQs About Amply

Q1: Why do businesses choose Amply for their B2B branding needs?

A1: Amply’s reputation as a reliable B2B branding agency makes it a top choice for many businesses, with several clients discovering the agency through recommendations. Additionally, the agency delivers tangible results through its branding, design, website development, and CRO services, which many clients can attest to.

Q2: What makes Amply different from other agencies?

A2: Amply stands out from other agencies through its client-focused approach. The agency takes time to understand the client’s vision, competitors, and ideal customer profile to develop an identity that communicates its value while ensuring it captures the right audiences.

Q3: How does Amply measure success?

A3: Amply measures success through key performance indicators (KPIs) such as brand sentiment, website traffic, lead generation, brand awareness and trust, and brand valuation.

Q4: What is Amply’s onboarding process like?

A4: Amply's onboarding process starts with an introductory call to learn more about the client and their vision, project objectives, and timeline. The team then examines how the business communicates, what defines its culture, and how it engages its audience. The goal is to establish a solid foundation for long-term brand differentiation and growth within the B2B space.

Q5: What is Amply’s process for completing B2B branding projects?

A5: Amply has a five-step process for completing B2B branding projects. The first step involves an audit, wherein it researches the business, its competitors, and its audiences. Next, it creates a brand strategy, framing the brand messaging, positioning, and personality. After, it undergoes brand concept design and refinement. Lastly, it helps launch the brand across business touchpoints.

Q6: What is Amply’s average hourly rate?

A6: Amply charges an average hourly rate of $150, which may vary depending on the client’s design requirements, timeline, and project complexity. It also offers packaged rates for startups, small and medium businesses, and enterprises.

Case Studies by Amply

While client testimonials offer useful feedback, they provide only a limited view of an agency’s capabilities. In contrast, case studies reveal the agency’s methodology, problem-solving approach, and effectiveness in achieving defined objectives within complex B2B branding contexts. These examples demonstrate how Amply translates brand challenges into measurable outcomes.

To showcase Amply’s expertise in B2B branding, we’ve selected four case studies that reflect critical metrics such as brand consistency, stakeholder alignment, messaging clarity, and market differentiation. These cases illustrate how the agency drives results for B2B organizations across industries.

1. DiversiFi’s Distinct Brand Identity

• Challenge: Recently established AI startup DiversiFi approached Amply to create a brand identity that conveys legitimacy and signals innovation beyond its early-stage status. The company also needed a website that clearly articulates its product’s value, addresses customer pain points, and converts visitors into leads.
• Solution: Upon researching other fintech and AI brands on the market, Amply realized that the dominant colors were black, white, blue, violet, or red. As such, it chose a yellow and black combination to help DiversiFi stand out. Based on that, it created a distinctive visual identity, including a modern logo and design system that reflected DiversiFi’s forward-thinking positioning. The agency also built a Webflow-based website, designed for scalability and ease of use, which enabled the client’s team to manage content and make updates independently without relying on developers.
• Results: Through Amply’s B2B branding expertise, DiversiFi managed to:
  • Communicate its innovative approach and product value to target audiences
  • Position itself as a trusted and credible provider
  • Gain a competitive edge in a crowded industry

2. PortalCX’s Authoritative Brand Positioning

• Challenge: Customer communication SaaS platform PortalCX tasked Amply with creating a brand identity that communicates its reliability, professionalism, and unique value proposition. The idea behind the new identity was to amplify its digital presence and instill confidence across stakeholders.
• Solution: Amply created a new brand identity for PortalCX, including a logo, color palette, and visuals. For the brand palette, the agency selected highlighter green as the primary color to convey freshness, paired with blue to reflect a sense of trust. The accompanying Webflow website further reinforced the new branding while prioritizing credibility through clear messaging, social proof, and investor-focused content.
• Results: PortalCX’s refined brand identity helped it:
  • Build stronger brand trust and credibility
  • Improve brand recognition and memorability
  • Attract customers and investors

3. Unison’s High-Impact Brand Identity

• Challenge: Unison, an AI solutions provider that caters to federal agencies and government contractors, operated with a site hindered by an outdated design, unclear navigation, and a lack of visual storytelling. Its dense copy and generic visuals made it hard to communicate product value or engage the target audience effectively.
• Solution: For the logo, Amply placed a line between two overlapping “U” to signify how Unison’s solution can streamline operations, choosing two shades of blue as the brand colors. It also reconfigured the site with clear messaging, custom visuals, and prominent social proof to build credibility. Moreover, the agency restructured the sitemap and navigation to emphasize high-value pages and improve conversion performance.
• Results: Unison’s revamped brand identity and website helped it:
  • Improve brand credibility and client trust
  • Clarify brand message and product offerings
  • Increase user engagement and conversions

4. WhisperRoom’s Transformative Brand Image

• Challenge: Sound isolation manufacturer WhisperRoom had an outdated site with ineffective branding, poor user experience, and limited product display and eCommerce functionalities. All these factors combined hindered the company from attracting, engaging, and converting potential leads.
• Solution: Amply researched WhisperRoom’s competitors to understand how other brands in the niche present their unique propositions. Drawing on those insights, it refined the manufacturer’s brand elements to elevate its online presence. The redesign extended to quality 3D graphics to replace stock visuals.
• Results: With Amply’s expertise, WhisperRoom gained an identity that:
  • Conveyed the quality of its products
  • Positioned it as an industry leader
  • Targeted high-converting leads

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The Expert Team Behind Amply

At DesignRush, we believe that people are the drivers of an agency’s success. Their creativity and skills define the agency’s expertise, while their values shape the culture. That is why we have dedicated this section to the team behind Amply.

Amply comprises 30+ multi-disciplinary experts dedicated to creating meaningful digital experiences through growth-focused B2B branding and conversion-driven web design. Led by Luke Lewis and Cade Biegel, the team prioritizes uniqueness and differentiation in every project.

Luke Lewis

Role: Co-Founder and Brand Builder

Luke Lewis has worked in the creative industry for over a decade, starting his career as a UI/UX design lead in Adobe while finishing his Bachelor of Fine Arts degree at Utah Valley University. Since then, he has led creative teams across various businesses, including Domo Inc., Artemis Health, Inc., Kizik, PFL, and currently, Amply.

On account of this diverse experience, Lewis has honed his expertise in web design and development, copywriting, branding, and marketing. By combining his technical skills with his creative mindset, he has helped multiple organizations scale.

Cade Biegel

Role: Co-Founder

Cade Biegel has been growing businesses for over five years, with Cade Digital as his first venture. Soon after, he founded Amply and Retainable, a SaaS provider that offers tools that help agencies with task management.

Biegel holds a digital marketing degree from Utah Valley University. Additionally, he has been a member of Exit Five, a private group of B2B marketers, since 2021.

Social media accounts of Amply:

• LinkedIn
• Instagram
• Facebook

Why Amply Is Our Featured B2B Branding Agency

After thoroughly evaluating numerous leading B2B branding agencies, Amply stood out for its ability to effectively communicate a brand’s vision, identity, and uniqueness.

Key reasons:

• Industry reputation: Amply has established itself as a reliable, efficient, client-centric branding agency, gaining significant positive feedback.
• Proven results: The agency has amassed an impressive portfolio of success stories reflecting significant engagement boosts and better market positioning.
• Leadership and team: Amply has a team of top-tier brand designers, web designers, developers, and marketing experts.
• B2B branding expertise: By exclusively working with B2B clients, Amply has honed its skills and knowledge in producing effective brand strategies that drive growth.

DesignRush Seal of Approval

At DesignRush, we carefully review agencies to ensure they meet our high standards, and we found that Amply is a proven top performer.

Our team was impressed by the agency’s creativity, strong results, and commitment to client success, which set them apart. For us, Amply is a 5-star agency that consistently exceeds expectations.

The DesignRush Team

We believe partnering with a top-tier agency like Amply can make a real difference in achieving your business goals, and we’re excited to help you take the next step.

Our Tips on How to Move Forward

1. Define your concept

Discuss with your team what you want your brand to represent and the personality and values you wish to convey. You can also gather samples of designs you wish to emulate to help Amply better grasp your vision for your brand and capture it more accurately.

2. Get to know the team

Contact Amply to book an introductory meeting so you can discuss your goals for the brand strategy in more detail.

3. Prepare questions for the meeting

To evaluate Amply’s ability to realize your vision, consider asking some of the following questions:

• Niche expertise
  • Can you provide case studies of brands you’ve worked with in my industry or ones that have similar concepts to my brand?
  • Why ask this? An agency familiar with your niche likely understands your target customers, competitors, and market trends, allowing for faster and more effective brand development.
• Branding processes
  • What is your process for developing brand identities?
  • Why ask this? Knowing the agency’s process provides insight and ensures its method aligns with your expectations and desired timeline.
• Design style
  • How do you describe your design style?
  • Why ask this? Understanding the agency’s creative preferences can help gauge if they can effectively capture your vision for your brand and logo.
• Brand distinction
  • What steps do you take to ensure my identity and visuals are unique?
  • Why ask this? Conducting a quality assurance, such as a reverse Google image search, guarantees that customers won’t confuse your brand for another. It can also help you avoid potentially costly lawsuits for trademark infringement.
• Package inclusions
  • What is included in your visual identity kit and brand implementation guide?
  • Why ask this? Having a specific list of deliverables helps you assess if the agency can provide all the services you need.

Additional Tips

• Research the agency: Review Amply’s list of services, case studies, and portfolio to confirm that it can accommodate your requirements.
• Communicate your expectations: Clearly state your expectations, objectives, timeline, and budget restrictions so Amply can adjust its proposal to your needs.

Need Further Assistance?

If you need further guidance on how to proceed, reach out to our team at DesignRush. We’re here to help you make the best decision for your business.