We create meaningful product between brand & everyday life. View Profile
We create meaningful product between brand & everyday life. View Profile
Korea Probation System
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We are a digital and design agency with 18 passionate experts in UX, UI design, database architecture, development, and performance optimization. View Profile
We are a digital and design agency with 18 passionate experts in UX, UI design, database architecture, development, and performance optimization. View Profile
The client's idea was to create an app that would allow their clients to promote their business by making offers and events that end users would be able to see, buy and claim.
General Features:
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Novella Brandhouse is a creative marketing and branding agency. We partner with emerging companies and organizations to help define, launch and expand their businesses.Novella functions as your complete, in-house marketing department. And your design agency and web firm. Oh, and your soc... View Profile
Novella Brandhouse is a creative marketing and branding agency. We partner with emerging companies and organizations to help define, launch and expand their businesses.Novella functions as your complete, in-house marketing department. And your design agency and web firm. Oh, and your social media and content creators. No need to juggle a multitude of freelancers and consultants – we are up-to-date with your brand and its goals. This is not an old school, agency of record, fluff money for martinis agreement. This is focused, nimble, strategic and creative support – at a price compared to what you would pay one marketing executive. View Profile
BACKGROUNDThe Fairway Villas is a for-lease luxury villa community located in Lenexa, KS. As a new housing development area, our client needed a new website along with branding and logo design.CHALLENGEThe Fairway Villas are within walking and biking distance of Lenexa’s newest urban core. We needed to communicate the luxury of maintenance-free living and the benefits of downsizing without compromising the perks of home ownership.AUDIENCEThe Fairway Villas are open to anyone looking to downsize. Most residents are nearing retirement or are already retired. Leases are one year providing the flexibility to try out villa living. SUCCESS/RESULTSAs a result of our clean website design, our client has been very pleased and continues their partnership with Novella. We create their marketing plan, design concepts and help with social media campaigns. Check out their website here: fairwayvillascitycenter.com
2018 Quills Merit Award
2018 Quills Award
SMCKC AMPS Awards
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We believe simple web solutions attract more visitors, convert more leads, and sell more products. Simple is not basic. Simple is clarity of thought. View Profile
We believe simple web solutions attract more visitors, convert more leads, and sell more products. Simple is not basic. Simple is clarity of thought. View Profile
Good news travels fast. When the Chairman found out we were doing a new site for the state board of professional engineers and land surveyors, he contacted us to do a new site for his structural engineering firm. We were more than happy to oblige! They didn't need much, but what they had was not representing the company or the projects they were working on. We put together a WordPress site that would allow them to update the site moving forward and we integrated Instagram to show progress on current projects.
Northern Nevada Silver ADDY Award - 2011
Northern Nevada Silver ADDY Award - 2012
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At Elysium, we feel strongly that a company’s creative and marketing strategies are intertwined and therefore, we work with our clients to ensure their branding is professional and polished, enabling their strategy to be as successful as possible. View Profile
At Elysium, we feel strongly that a company’s creative and marketing strategies are intertwined and therefore, we work with our clients to ensure their branding is professional and polished, enabling their strategy to be as successful as possible. View Profile
Elysium Marketing Group created logo-shaped handouts using the brand’s minimalistic style to create both a red and white wine card that would stand out and encourage tasters to keep the piece and continue using the information.
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Roud Studio is a small digital agency with the main focus on creating unique digital products. View Profile
Roud Studio is a small digital agency with the main focus on creating unique digital products. View Profile
Explore more at https://www.roudstudio.com/works/ambassador
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Established for over 20 years we are a full service creative agency based in the East of England and servicing clients throughout the UK across all sectors of industry including food and drink, agriculture, ethnic food, animal health, stationery, construction, social enterprise, oral care & FMCG. View Profile
Established for over 20 years we are a full service creative agency based in the East of England and servicing clients throughout the UK across all sectors of industry including food and drink, agriculture, ethnic food, animal health, stationery, construction, social enterprise, oral care & FMCG. View Profile
BRIEF
Agrii is a leading provider of agronomy services and under the Master Seeds brand it supplies seed to farm business customers. Seeds supplied by the Master Seeds brand are quality checked to market-leading standards. The client was looking to promote the Master Seeds brand and the recently improved standards to its customers.
SOLUTION
One important improvement to the standards was the fact that Master Seeds allow 0 Blackgrass seed per 2kg sample checked. We devised the bold ‘Zero Blackgrass’ identity to run across the campaign, supported by confirmation of the additional new standards to their already comprehensive range.
RESULTS
The campaign was launched across an advert in the Agrii Master Seeds Yearbook, four-page flyer, roller banners and outdoor banners.
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Who we are. Rossetti Brand Design was founded in 2001 and has always focused on visual identity. Over the years we have worked with both established and lesser-known brands, for whom we have overseen significant projects. And this is what we continue to do, for both Italian brands, and foreign brand... View Profile
Who we are. Rossetti Brand Design was founded in 2001 and has always focused on visual identity. Over the years we have worked with both established and lesser-known brands, for whom we have overseen significant projects. And this is what we continue to do, for both Italian brands, and foreign brands operating in Italy, concentrating on the evolution of the national market. We are independent and not international. Our office is in Milan and it is run by the founders. What we do. We develop projects to help brands become objects of desire. To make a brand more desirable we work on a combination of words, signs and images: in other words, we work on the language of the brand, which is its style and the expression of its identity.We don’t do it all. Our areas of specific competence, our strong suits, are:NamingPackaging design and restylingIdentity design and restylingEnvironmental graphicsOur approach. Just as brands have a style, we have ours: a mix of elegance and extravagance. As this site shows, or projects are simple and never attempt to compromise the style of the brand we are working on.Why choose us. We are driven by a Milanese spirit, which is what makes us concrete and down-to-earth and means we enjoy working to achieve results that work. A sense of beauty inspires our aesthetic approach and we think that ideas are the basis of any project. What you can expect from us. We have a capacity for strategic thinking, creative innovation, together with the highest level of technical expertise and long experience. In our relationship with clients we never abandon our critical faculties, which is an essential part of the partnership. View Profile
Endless youth. In front of a mirror at home or in a changing room we see that our face (not to mention the rest) changes over time, our appearance changes and at a certain point, wrinkles turn into canyons. Scientists tell us that it is a genetically programmed phenomenon and for those who are sensitive on this subject, it can stimulate a desire for effective action to postpone this biological destiny. It is an impulse that is triggered because the idea we have of desirability and well-being is associated with the period of life which is called youth, and with the sense that it is endless: so it would be a shame to lose it. A new MyCli. For this cosmeceutical brand dedicated to anti-aging, we have overseen a total review of its visual identity system that begins with the brand, continues with the creation of new proprietary markers, colours and typographic characters, before moving on to the packaging design and finally the redesign of communication tools. The review aimed at correcting a previous image and aims to shift the needle of consumer perception from an undifferentiated cosmetic idea to a clear sense of scientific efficacy. | MyCli is an Italian brand of Perlapelle (Unifarco Group) that offers innovative responses in the field of aesthetic medicine. |What we did for this brand brandBrand identity redesignPackaging design
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What Makes Us Different Design24 aims at providing you with a wide range of services, including development of web design, graphic and 3D design, 3D Animation, custom illustrations, printing services, SEO and marketing etc. Regardless of what creative tasks you set before us, we will put every effor... View Profile
What Makes Us Different Design24 aims at providing you with a wide range of services, including development of web design, graphic and 3D design, 3D Animation, custom illustrations, printing services, SEO and marketing etc. Regardless of what creative tasks you set before us, we will put every effort to ensure high quality results and meet the deadlines, since we realize how important it is to stick to schedules. Please see our protfolio @ www.design24.ca 403-650-0144 call us anytime we are OPEN 24/7 View Profile
Custom Illustration
GOOGLE PARTNERS
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We are a full-service agency, solving communication problems with lots of strategy, creativity and tech. We can provide first class solutions, even if you don't have a first class budget. View Profile
We are a full-service agency, solving communication problems with lots of strategy, creativity and tech. We can provide first class solutions, even if you don't have a first class budget. View Profile
Naming, branding and packaging design for Güds. Tagline: Sincere foods.
Cannes Lions
The One Show
New York Festivals
El Ojo de Iberoamerica
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Amasta Media is a boutique web design and development company with the head office in Dublin, California.For each of our clients, we create the best possible professional web presence at an affordable price.We serve clients in the United States, Canada, and Europe.Our Values:At Amasta Medi... View Profile
Amasta Media is a boutique web design and development company with the head office in Dublin, California.For each of our clients, we create the best possible professional web presence at an affordable price.We serve clients in the United States, Canada, and Europe.Our Values:At Amasta Media we believe that a website should help your business grow, become more successful, and allow you to compete with larger businesses without breaking the bank. We give individual attention to each of our clients and build a long-lasting relationship based on trust and satisfaction.Our Services:Working on different web and mobile design and development projects we consistently deliver solutions that exceed expectations.Our services include:· UI, UX & Graphic Design· Website Development· Mobile Development· Print Design· Digital ConsultingOur team consists of professionals, eminently qualified in the following areas:· Web and Mobile Development· UI and Creative Design· Quality Assurance· Project ManagementNo matter where your business is at, a strong web presence will help it grow. We make it our mission to provide our customers with a web presence that is creative, exciting and right for their business. After all, the websites we launch are a reflection of us, and the client's satisfaction is very important. View Profile
Silenz Sportswear is the high-class sports clothing company that producing product for the young professionals.The client needed help to create a brand identity. Our talented brand designers created the logo and business cards that reflected the company vision.
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With an award-winning creative portfolio, Bowen Media is your innovation partner for the connected age. The New York-based creative agency and digital consultancy firm provides full-range digital marketing services. The perfect combination of exceptional artistry and sharpened strategy elevates Bowe... View Profile
With an award-winning creative portfolio, Bowen Media is your innovation partner for the connected age. The New York-based creative agency and digital consultancy firm provides full-range digital marketing services. The perfect combination of exceptional artistry and sharpened strategy elevates Bowen to the top tier of marketing firms. Services include branding, strategy, website design and user interface expertise, and comprehensive marketing assistance. Bowen also offers targeted project-based View Profile
The prestigious law firm Meyer, Suozzi, English, & Klein needed a polished brand and web presence that represented their dedication to unparalleled excellence.
LIBN - Excellence in Communication
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Viewstream is a creative digital agency. We are an award-winning agency built on the belief that amazing creative stories can drive your business forward. We partner with innovative companies to build brands, launch digital marketing and acquire customers. Let’s move forward together. View Profile
Viewstream is a creative digital agency. We are an award-winning agency built on the belief that amazing creative stories can drive your business forward. We partner with innovative companies to build brands, launch digital marketing and acquire customers. Let’s move forward together. View Profile
Full video: https://vimeo.com/271537228
Silver Telly 2018 -UPS: Where Business takes Shape
Silver Telly 2018 - Adobe: Captivate 2017
Bronze Telly 2018 - Workfront
Bronze Telly 2018 - Isobar: Top trends for 2018
Bronze Telly 2018 - Why WiPro
Bronze Telly 2018 - AutoCAD
Bronze Telly 2018 -UPS: Where Business Takes Shape
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Highly Persuasive is a strategic branding & marketing agency based in Bangkok. We help clients in Southeast Asia & around the world create intriguing, objective driven brands that work to stand & get you noticed. View Profile
Highly Persuasive is a strategic branding & marketing agency based in Bangkok. We help clients in Southeast Asia & around the world create intriguing, objective driven brands that work to stand & get you noticed. View Profile
The Beestro is a gourmet cafe & bistro in Bangkok. We were approached to create the full brand narrative, brand naming, direction, collateral and tone of voice for the brand.
We wanted to translate a modern yet nostalgic brand. Earth tones and a series of elegant fonts were carefully selected to bring out a presence that is quiet yet confident. The final result has refinement and pragmatism stitched into its details and finishing, portraying maturity and confidence with a touch of inspiration.
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We cultivate brands to grow and prosper! Creating new or evolving older brands, our process evaluates strategies and supports a strong on-shelf presence to compete in ever-changing marketplace. We work together seamlessly to grow brands and drive consumer preference. View Profile
We cultivate brands to grow and prosper! Creating new or evolving older brands, our process evaluates strategies and supports a strong on-shelf presence to compete in ever-changing marketplace. We work together seamlessly to grow brands and drive consumer preference. View Profile
Building upon the simple easy to read ingredients, Zack Group created bradn identiy and package design for this new natural and healthy line of baking products from Duncan Hines.
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Welcome to an agency of lead-focused marketers. Where style meets strategy, pragmatism meets pizzazz, and business strategy meets a fresh approach. At MAD Group we employ the science behind the sensation to build powerful brands, campaigns, and businesses. We’re passionate, devoted, and s... View Profile
Welcome to an agency of lead-focused marketers. Where style meets strategy, pragmatism meets pizzazz, and business strategy meets a fresh approach. At MAD Group we employ the science behind the sensation to build powerful brands, campaigns, and businesses. We’re passionate, devoted, and seasoned. We’re an advertising agency in San Diego that helps position you to your markets with extraordinary insight. We connect with your audiences emotionally, and above all, outclass your competitors so you stand out from the noise. We are also a hyper-creative, top San Diego branding agency, that’s a little different. We merge tactical marketing strategies with high impact messaging and dynamic advertising design to command the right attention from the right people. Welcome to MAD marketing. Call us to see how our creative agency can serve you. View Profile
Ecolife is a non-profit organization dedicated to saving habitats in Uganda and Mexico amongst other noble causes. They hired us to design their logo and develop a brand that would capture the attention of donors worldwide. On display here are two ads that were developed as a part of their branding package. Notice the slogan and the captivating headlines that helped to turn these ads into a powerful marketing campaign. We hope they affect you the way Ecolife affected us.
“The team at MAD Group has been an invaluable resource to me, and my business has prospered...”
Scott Weathers, Owner
We are Create Health, a pure healthcare advertising and marketing agency that shares your passion for making things better. The brands we work with are solving real health problems every day – mending, preventing and even curing life’s trickiest hurdles. But as mind-blowing as their crea... View Profile
We are Create Health, a pure healthcare advertising and marketing agency that shares your passion for making things better. The brands we work with are solving real health problems every day – mending, preventing and even curing life’s trickiest hurdles. But as mind-blowing as their creations are, they’re only truly useful if they’re used. And that’s where we come in. We turn the science behind these innovations into compelling creative communication by getting to the heart of why they truly matter. Because when stuff matters, people act. And when people act, healthcare continues to transform. View Profile
CHALLENGE
BD created the Vacutainer® Eclipse™, Signal™ and UltraTouch™ blood collection systems – beautifully considered devices that were designed to please end users and payers alike. The problem? Even though extensive customer profiling work had been carried out, each sales person and market sold the products in their own way – losing many of their key benefits.
OUR SOLUTION?
A bespoke Digital Sales Aid (DSA) that integrated with Big Tin Can. By creating one centralised DSA we ensured that all sales reps, no matter what country, sold the products in a consistent fashion – with the key product selling points as the focus. The DSA also enabled the content to be segmented by customer profile and could be updated instantly via an intuitive CMS – saving BD thousands in print costs.
PROJECT SCOPE
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We've delivered over 200 projects in 15 years to do with mobile apps, web and motion. View Profile
We've delivered over 200 projects in 15 years to do with mobile apps, web and motion. View Profile
In a world where everything is closer together than ever before, pulled together by commerce, technology and fast, inexpensive air travel, one thing remains as distant and diverse as it was a hundred years ago.Currency, or more specifically, foreign currency.We still have the British Pound, US Dollar and our very own Malaysian Ringgit. Foreign currency and foreign exchange is a drag. An old-world drag. The Air Asia ezpay virtual card is from the new world. It lets you manage multiple foreign currency balances and you can use it just like a real credit card wherever Mastercard is accepted via the iOS and Android mobile apps.Internut has worked with Air Asia ezpay & BIG Prepaid on the development of the iOS and Android apps, the former being a global, multi-currency and mobile framework issuing and servicing thousands of cardholders daily.The Air Asia ezpay and BIG Prepaid iOS and Android mobile apps are built to military grade standards; banking platforms need this sort of security around them. Overall the outcome of the mobile apps are possibly as good as a physical Mastercard itself.
“The comprehension level of all the team members is great, just a simple explanation serves...”
Alan Tee, Founder
We are more than design, more than pushing pixels. We are Trent Creative. The best test of design and its succes is when it meets or exceeds the business goals of our client needs. It is not about giving our client what they think they need but supplying our clients with what works. We build brands... View Profile
We are more than design, more than pushing pixels. We are Trent Creative. The best test of design and its succes is when it meets or exceeds the business goals of our client needs. It is not about giving our client what they think they need but supplying our clients with what works. We build brands and implement growth strategies for companies from $2 million to $400 million. We do this through strategic branding and positioning, website design, corporate communications, videos, social media, View Profile
Completed logos, a website, and other print media for Shop Dine Midtown event.
Print Regional Design Annual Winner
WebAward 2013
GD USA
Hermes Creative Awards
Davey Awards
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We combine research and creativity to generate profitable, coherent and attractive results. We solve challenges of future thinking and brand identity. View Profile
We combine research and creativity to generate profitable, coherent and attractive results. We solve challenges of future thinking and brand identity. View Profile
Club Colombia is a premium brand with a long history and recognition, which has managed to adapt to the changes of the new generations making an excellent use of the country brand. The challenge: Design a package that generates differentiation and communicate the values of the brand to the consumer, taking as reference the pre-colombine culture.
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We develop selling web tools for your business View Profile
We develop selling web tools for your business View Profile
We created an application which every day sent push messages to the user, so increased his/her life motivation.
After personalisation a smart algorythm starts reacting on every single person mood, using appropriate phrases without repeating, and making people feel happier.
“We are a producer of high quality alcoholic beverages. We needed to introduce our Trade ma...”
Nadiya Kucheruk, Marketing director
Launchnova is a Dallas software development company. We specialize in SAAS builds, Custom web based software applications and marketing websites. We also offer competitive rates on organic SEO and marketing strategy consulting. View Profile
Launchnova is a Dallas software development company. We specialize in SAAS builds, Custom web based software applications and marketing websites. We also offer competitive rates on organic SEO and marketing strategy consulting. View Profile
smartconnect.me
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We are a Brooklyn-based creative agency specializing in branding & packaging design for food & beverage companies. Our strategic and collaborative approach consistently lands products onto grocery shelves and into shopping carts. View Profile
We are a Brooklyn-based creative agency specializing in branding & packaging design for food & beverage companies. Our strategic and collaborative approach consistently lands products onto grocery shelves and into shopping carts. View Profile
What We Eat was founded by a group of private chefs with a focus on simple, healthful food that is naturally delicious.
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Web strategy and development for purpose-driven orgs. We are an international creative team passionate about web design that captures and communicates your mission. We build enduring websites that grow and evolve with your business, leaving you free to focus on doing the work you're meant to do. View Profile
Web strategy and development for purpose-driven orgs. We are an international creative team passionate about web design that captures and communicates your mission. We build enduring websites that grow and evolve with your business, leaving you free to focus on doing the work you're meant to do. View Profile
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We are a creative twin business specializing in creating "WOW" web + graphic + branding experiences for ambitious businesses. Our design solutions combine strategy, style, and technology to produce creativity that excites! View Profile
We are a creative twin business specializing in creating "WOW" web + graphic + branding experiences for ambitious businesses. Our design solutions combine strategy, style, and technology to produce creativity that excites! View Profile
THE STORYBevan Forbes Ventures sell houses wholesale to investors looking to fix and flip. They also sell turn key properties to investors looking for long term investments with great returns. Bevan Forbes understand the real estate industry is becoming more sophisticated and challenging every day, thus a preeminent real estate professional who’s willing to go the extra mile is needed.THE DESIGNWhen Jessica approached us, she was in the same situation as many other clients. Her brand was lacking a respectable “look” and website to establish credibility with investors. Completely new branding, color palette and logo were designed. Bold typography with a solid dark color in contrast with bright colors for an engaging experience. We developed a professional platform to showcase her properties and now investors can easily browse and inquire about her property listings. We set up a new and more efficient web structure, improving navigation and reducing bounce rates. With a fresh brand and a strategy-driven website to build her clientele, website leads have increased and bounce rates decreased. The end result is a functional and branded website that’s easy to keep up-to-date and plays a key role in acquiring new investors.THE TECHWe utilized WordPress to create their website. The website is mobile and SEO friendly. PHP was used to create property listings and conditional field modals so they can easily change property details.
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We work with businesses—as collaborators and partners—to connect them to their ideal audience through branding, digital media and marketing. The right message. The right audience. The right medium. Our mission is to boost your company image—or create a better one—to help your business grow. View Profile
We work with businesses—as collaborators and partners—to connect them to their ideal audience through branding, digital media and marketing. The right message. The right audience. The right medium. Our mission is to boost your company image—or create a better one—to help your business grow. View Profile
Website Design for Nativitea
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Moloko Creative agency works since 2014.We are the number 2 agency in the skill rating for our projects and are in the TOP 10 best creative agencies of Belarus.Our clients share our work approach, because in advertising they appreciate creativity and original ideas, which are selling.We seek to unde... View Profile
Moloko Creative agency works since 2014.We are the number 2 agency in the skill rating for our projects and are in the TOP 10 best creative agencies of Belarus.Our clients share our work approach, because in advertising they appreciate creativity and original ideas, which are selling.We seek to understand the philosophy of brand we working with and offer something that will definitely please.In turn, brands trust our ideas, experience and consciousness free from stereotypes.In 2018, the Moloko creative agency is the only company that represented Belarus at the Cannes Lions international advertising festival in the Design category.In 2018, the team won in the international advertising and marketing festival “White Square” in the category “Young creators” View Profile
ABOUT THE PROJECTIdentity for the Art-Minsk festival. The Art-Minsk festival turned the whole city into a one big gallery,where every spectator could get acquainted with the works of modern Belarusian and foreign authors.We made a bright identity that showed advantage on the background of urban landscapes you can see how simple elements help you to get emotions that you receive while enjoying art.
Young Lions Design 2018
LAMA - 2017
LAMA - 2018
White Square - 2019 winers "Young Creators"
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Our studio is lean, nimble and turns on a dime. We’re not a big agency and we’re darn proud of it. It means we have less overhead, a closer-knit design team and can scale according to client and project needs. In a package design studio our size, there’s no room for egos. From glob... View Profile
Our studio is lean, nimble and turns on a dime. We’re not a big agency and we’re darn proud of it. It means we have less overhead, a closer-knit design team and can scale according to client and project needs. In a package design studio our size, there’s no room for egos. From global branding strategy to packaging design, we believe that your needs should never be filtered by complex layers of agency hierarchy. Our studio format ensures that you always have direct contact with the folks working on your brand — delivering pure awesomeness, unfiltered and straight from the source. We’re in this together. We partner with our clients by keeping channels of communication open and personal — encouraging project ownership and transparency at all stages of the design process. Our mission is to help facilitate your company’s goals and strategies, while offering a healthy dose of fresh perspective. That means egos take a second seat to collaboration. It means we listen — really listen — to where your business is and where you’d like it to be. We set the bar higher. We hold ourselves accountable to a degree of precision and insight that may not be immediately apparent to anyone but us. But the end result produces work that works hard for our clients’ brands and manifests itself as clear market differentiators for their products in busy retail environments. We’ve got attitude. But not the bad kind. Warm, cheerful, bright, vibrant, hospitable, honest and enthusiastic are just a few of the words clients have used to describe working with Double Six Design. We truly love what we do and that comes out in every aspect of the agency, including the work we produce and the relationships we maintain with our clients. View Profile
Challenge. Disrupt an oatmeal aisle that has been dominated by Quaker Oatmeal for over 100 years
Solution. Umpqua Oats has the product to compete against the mushy instant oatmeal competition. With whole rolled oats, real ingredients and none of those added fillers Quaker uses to save costs, Umpqua Oats is exactly what Millennials are looking for. Hitting the oatmeal aisle with bright white and a bold use of black and bright colors instantly attracts attention in a sea of beige. An image with appetite appeal is easy to execute because their product is REAL.Nothing shows the Umpqua difference more than image and video so we art directed a series of videos to be used online and in social media. Connecting consumers to the history of Umpqua Oats and co-founders, Sheri and Mandy, shows consumers that Umpqua is not just a real product, but also made by real people.Check out Umpqua Oats' brand videos:https://vimeo.com/215722432https://vimeo.com/215723532
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We are a brand services agency that operates as an extension of internal brand teams at established and on-the-rise companies worldwide. View Profile
We are a brand services agency that operates as an extension of internal brand teams at established and on-the-rise companies worldwide. View Profile
Esselon, an iconic local café and coffee roastery, came to us for a brand refresh and new packaging design. We drew on the western Massachusetts landscape to craft a clean and refined look and feel that features the beautiful Seven Sisters mountain range. As a much-loved coffee roastery, Esselon is respected for their Fair Trade practices and commitment to quality. Through this brand refresh, we celebrated Esselon’s local roots and elevated their verbal and visual identity to speak to a national audience.
Learn more about the project here: https://bit.ly/2FzxtxE
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Strategy Creative are an independent, ideas-led creative agency with an international presence. We partner with organisations to align their objectives and transform their brand experiences to engage with their clients in a constantly changing world. We don’t just present the information ... View Profile
Strategy Creative are an independent, ideas-led creative agency with an international presence. We partner with organisations to align their objectives and transform their brand experiences to engage with their clients in a constantly changing world. We don’t just present the information —we create impactful work that changes behaviour. Every brand has a story to tell, and every brand has to make a connection. We help our clients bring their stories to life. View Profile
When a brand that's been around for more than 100 years needs a refresh, there’s inherently a challenge involved: balance the equity in the current brand with the need to modernise to stay relevant in today and tomorrow’s markets. That’s exactly the situation Strategy Creative was asked to tackle for Naylor Love — one of New Zealand’s largest construction companies which traces its roots back to 1910 in Dunedin.
Strategy’s approach is always to begin by articulating a brand’s strategic positioning based on its core strengths. The positioning always serves as the foundation for the creative work that follows. For Naylor Love, the core themes were around dependability, trust, and forward-thinking, so the visual identity needed to reflect that. The approach to the logo was an evolution, not a revolution. The original version had presence in the marketplace but looked busy and dated, so we simplified it, sharpened it up, and made it bolder but kept the core essence of the original mark. From there, we modernised the rest of the branding with a brighter and fresher teal primary colour, and a more minimalist design aesthetic to the vehicle fleet, business cards, letterheads, documents, advertising, and other collateral.
The resulting identity has perfectly achieved what it set out to do in presenting Naylor Love as a company which is forward-thinking and can be trusted thanks to its track record.
New Zealand Best Design Awards
Australian AGDA Design Awards
CLIO Awards
Tokyo Type Director's Club
Communication Arts Awards
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