After experiencing explosive growth in Korea, Magic Press Nails by Dashing Diva is bringing press-on nails to mainstream America. MSLK’s assignment was to drive traffic to Sally Beauty for the brand launch in the spring of 2018, and to educate US consumers that Magic Press Nails offer a salon-quality gel finish with no glue and no nail damage. Our objective was to communicate the playful fun of Magic Press’s high-quality press-on nails, which can comfortably be worn for a variety of occasions and feature high-quality jewels and finishes.
Sheri is constantly seeking ways to improve consumer experience through better design. A self-described “brand archaeologist,” Sheri seeks to uncover the fundamentals of your brand, refining key stories so they rise to the surface and become clear for consumers.
Previously a Graphic Designer at Coca-Cola handling branding, packaging design, and advertising, Silvia strives to create solutions with universal appeal. She strives to address the unique opportunities and challenges posed by everyday design problems.
Maureen manages day-to-day operations and finances, ensuring that all projects stay on budget and on time. Her tireless attention to detail allows the entire team to be highly responsive to our clients’ needs throughout the creative process.
Having held senior executive positions at Neutrogena, J&J, and Dermalogica, Cynthia brings the knowledge, creativity and track record to build beauty brands from concept to shelf that are poised for long-term growth. She has launched 12 new brands with over $145 million in revenue
Ron is a full-stack developer who has extensive experience building enterprise-level websites and applications for a range of clients, from startups to Fortune 500 companies such as Verizon, Google, Comcast, IBM and Cisco. His focus is on efficiency, performance and intuitive user experience.
David Van Veen
David delivers clear, actionable and comprehensive digital marketing and SEO plans that have had measurable results for clients. His proprietary on-page + off-page principles guide this work, ensuring that efforts are spent where it counts.