Our directory of the top public relations firms and agencies in the US is reviewed by 12 experts & supported by 800+ verified client reviews. This provides a reliable method for selecting the best PR company or B2B agency.

Find the Best Public Relations Agency in the United States

1,221 Companies - Rankings updated: March 31, 2026

DesignRush evaluates public relations firms for PR expertise, campaign execution, and verified client reviews to support confident decision-making. Some placements may be paid partnerships.

United States ×
  • Communication. Conversation. Conversion.

    Communication. Conversation. Conversion.

    Volume Public Relations is an award-winning strategic communications firm known for accelerating marketing and PR outcomes for B2B and technology brands. The senior-led Volume PR team creates communication and public relations programs that generate more awareness, more customers and more results by basing  [... view Volume PR profile ]
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $195/hr
    Minimal Budget
    $10,000 - $25,000
  • Garnier Public Relations is a boutique public relations agency in Chicago.

    Garnier Public Relations is a boutique public relations agency in Chicago.

    Established in 2006 by Chicago-bred Danielle Garnier, Garnier Public Relations is a boutique, national entertainment public relations and marketing agency specializing in film/televisio production, theatrical/event cinema, and streaming/home entertainment.  [... view Garnier PR profile ]
    Location
    Lincolnwood, Illinois
    Number of Employees
    Under 49
  • Embrace lifestyle PR like never before!

    Embrace lifestyle PR like never before!

    At RED PR, a trusted boutique PR agency, they specialize in crafting integrated marketing communications programs tailored to meet the unique business needs of each client.  [... view RED PR profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • What's Your Story?

    What's Your Story?

    Oyster Communications is a boutique, hands-on agency accustomed to working on scalable accounts from startups to established companies. We have experience in the travel & tourism, lifestyle, media, medical and hemp/cannabis industries. Our team has created campaigns that have landed earned media features on  [... view Oyster Communications profile ]
    Location
    Canton, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $1,000 - $10,000
  • We Hate PR.

    As a leading PR agency in the USA that specializes in publicity & public relations services, JoTo PR Disruptors is highly focused on giving every client the kind of results and exposure they were seeking in the first place from public relations.  [... view JoTo PR Disruptors profile ]
    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Crisis Management Firm

    Your Crisis Management Firm

    Bernstein Crisis Management has been providing rapid, highly effective strategies for crisis management since January 1994. We work every day to prevent and respond to situations that harm people, property, business continuity, reputation, or the financial bottom line. With more than 30 years experience  [... view Bernstein Crisis Management, Inc. profile ]
    Location
    Monrovia, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
  • Full Service Personalized Press & Media Packages

    Full Service Personalized Press & Media Packages

    A Webby and Anthem Award Winning PR firm, Sarah Parsons Media was founded with the sole purpose of creating a more holistic, transparent, and story-based approach to public relations. Approaching each of client with an unparalleled amount of care and dedication, Sarah and her team focuses intimately on their  [... view Sarah Parsons Media profile ]
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Hope-Beckham Inc. is committed to being the best resource for public relations and event marketing services. We are storytellers and artists. We are communicators and strategists. We are futurists who thrive on innovation.  [... view Hope-Beckham profile ]
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $180/hr
    Minimal Budget
    $1,000 - $10,000
  • Crafting Communications, Cultivating Trust.

    Crafting Communications, Cultivating Trust.

    At MGA, we combine our deep-rooted communications experience with rigorous research to tailor effective dental PR and marketing campaigns. We not only understand the dental industry's complexities but excel in executing strategies with your ROI at the heart. With us, every campaign is treated with utmost  [... view Miller Geer And Associates profile ]
    Location
    Los Alamitos, California
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Marketing for Small Businesses and Startups

    Marketing for Small Businesses and Startups

    Citrio Marketing are experts in formulating tailored strategies that foster the flourishing of businesses in the digital landscape. Supported by a team of seasoned experts, we deliver quantifiable results, propelling your online presence to new heights.  [... see all Citrio Marketing reviews ]
    Location
    Cheyenne, Wyoming
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • The New PR

    New-York based PR firm, leveraging traditional PR strategies with new digital tactics, harnessing the power of social media, and working with you to elevate your brand.  [... view Maracaibo Media Group profile ]
    Location
    New City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • One of America's Best PR Agencies

    One of America's Best PR Agencies

    Axia Public Relations is a trusted agency that helps organizations build and protect their reputations. Named one of America's Best PR Agencies by Forbes, Axia specializes in sharing stories that matter to critical audiences through news, social media, and web strategies.  [... view Axia Public Relations profile ]
    Location
    Jacksonville, Florida
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • The PR Agency Brands Rely On

    The PR Agency Brands Rely On

    AceIt Agency partners with some of the biggest names in the industry. Our experts specialize in media relations, organic SEO, and strategic PR. Dont leave your success to luck partner with the team built to deliver guaranteed results.  [... view AceIt Agency profile ]
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • PR Done by the Industry Experts

    PR Done by the Industry Experts

    Prim + Co specializes in a wide range of services to enhance brand visibility and engagement primarily through event management.  [... view Prim + Co profile ]
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • We Are The Comma In Your Story

    We Are The Comma In Your Story

    After Comma is a boutique PR agency that turns ideas into stories and stories into results. We craft strategic PR that works across media and social platforms, create content that captures attention, and support brands at every stage of growth. Our approach combines creativity, precise strategy, and deep  [... view After Comma profile ]
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    7 Projects Listed
  • Tomorrow deserves better

    Tomorrow deserves better

    Creative advertising agency in Denver, CO. We work with brands and initiatives to make a positive impact in Denver, in Colorado and beyond.  [... see all Amelie Company reviews ]
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Portfolios Count
    2 Projects Listed
  • First in social. Only social. The original social media agency.

    First in social. Only social. The original social media agency.

    Founded in 2007, Ignite Social Media was created to offer leading consumer brands the services of a full-service agency dedicated exclusively to social media marketing.  [... see all Ignite Social Media reviews ]
    Location
    Cary, North Carolina
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Reach. Engage. Influence.

    Reach. Engage. Influence.

    Pugh & Tiller assists businesses that sell to other businesses in reaching out to the appropriate audiences in order to interact with them and accomplish their communications and commercial goals. Our group of experienced specialists at the senior level provides a complete menu of service options.  [... view Pugh & Tiller profile ]
    Location
    Annapolis, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
  • Results Driven Marketing

    Results Driven Marketing

    Postali is a full-service marketing agency serving the unique needs of attorneys and law firms. Our goal is to help you grow your practice through custom legal marketing plans that attract the clients your firm wants.  [... view Postali profile ]
    Location
    Columbus, Ohio
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Growing sales happens by creating pathways that connect the heart of your business to customers.

    Growing sales happens by creating pathways that connect the heart of your business to customers.

    GROW is a "PEOPLE" focused digital marketing agency.St. Louis-based Marketing Agency specializing in Website, Digital Marketing, & Business growth solutions Individually tailored and guaranteed to deliver results.  [... view GROW Marketing Agency profile ]
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
    Portfolios Count
    9 Projects Listed
  • Driving Automotive Narratives with Burning Passion

    Driving Automotive Narratives with Burning Passion

    S&A Communications, seasoned experts in automotive PR, offers deep insights spanning various automotive domains. With a legacy of over 30 years, we've shaped brand narratives across North America.  [... view S&A Communications profile ]
    Location
    Cary, North Carolina
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Enabling Businesses With Well-crafted PR

    Enabling Businesses With Well-crafted PR

    TrizCom Public Relations offers various PR and event management services to enhance brand visibility and communication effectiveness.  [... view TrizCom PR profile ]
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $170/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • Shift Gears, Surge Ahead. DRIVEN360 at Your Service.

    Shift Gears, Surge Ahead. DRIVEN360 at Your Service.

    DRIVEN360 is an agile brand marketing communication powerhouse. Guided by media stalwart, Mike Caudill, we reenergize renowned brands and introduce startups to the world. With decades of unmatched expertise in automotive PR, we magnify brand presence across all media channels, offering unparalleled market  [... view Driven360 profile ]
    Location
    Manhattan Beach, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Portfolios Count
    3 Projects Listed
  • Founded in 1960 with a vision and a mission

    Founded in 1960 with a vision and a mission

    Development Counsellors International (DCI) is the world's top provider of travel marketing and economic development marketing services. We specialize in driving a substantial increase in both visitors and business inquiries for destinations worldwide.  [... view DCI profile ]
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Portfolios Count
    3 Projects Listed
  • Building brands that lead, from coast to coast.

    Building brands that lead, from coast to coast.

    LANY is a strategic PR, digital marketing, and web agency.  [... view The LANY Group profile ]
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    7 Projects Listed
  • Digital marketing agency focused exclusively on helping law firms grow through SEO, Google Ads, webs

    Digital marketing agency focused exclusively on helping law firms grow through SEO, Google Ads, webs

    Forward Lawyer Marketing is a digital marketing agency focused exclusively on helping law firms grow. We work with small and mid-sized law firms across the United States, developing marketing strategies designed to generate more qualified leads, consultations, and signed cases.  [... view Forward Lawyer Marketing profile ]
    Location
    Glen Ellyn, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    11 Projects Listed
  • Helping Brands, Communities, and the Environment Flourish for 20 Years

    Helping Brands, Communities, and the Environment Flourish for 20 Years

    The Buzz Maker is an award-winning public relations agency in Ohio celebrating 20 years. We serve small to medium sized businesses and nonprofits.  [... view The Buzz Maker profile ]
    Location
    Massillon, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Quantum Thinking. Stellar Results!

    Quantum Thinking. Stellar Results!

    Windward Design Group LLC has an exceptional reputation for combining communications, marketing, PR, crisis communications, reputation management, and media relations. The company, which was founded in 2008, has won several local, national, and worldwide accolades for print and digital design, strategy  [... view Windward Design Group profile ]
    Location
    Beavercreek, Ohio
    Number of Employees
    Under 49
    Portfolios Count
    4 Projects Listed
  • Shaping Perceptions.

    Shaping Perceptions.

    Jaffe PR, at the forefront since 1978, specializes in transforming narratives for law entities. We magnify media visibility, safeguard reputations during crises, manage litigative public relations, craft innovative campaigns, and refine media engagement skills, ensuring law firms and attorneys stand out and  [... view Jaffe PR profile ]
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
    Portfolios Count
    6 Projects Listed
  • Two heads are better than one. Let us astound you.

    Two heads are better than one. Let us astound you.

    Brandualist is a mystical two-headed being, making marketing twice as strong. One head is always facing the creative side of marketing, while the second one is glaring at its strategic aspect. Let us astound you with digital marketing!  [... see all Brandualist Inc. reviews ]
    Location
    Dover, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Telling Stories That Move People.

    Telling Stories That Move People.

    Chemistry PR & Multimedia is a St. Louisbased communications agency delivering strategic PR, crisis communications, and in-house video production. We help organizations improve visibility, protect reputation, and tell clear, compelling stories that move audiences.  [... view Chemistry PR & Multimedia profile ]
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • We care about your business!

    We care about your business!

    R Public Relations is committed to delivering exceptional services to elevate your business. With a focus on Relevance, Reliability, and Respect, our mission is to offer you the best in various areas  [... view R Public Relations profile ]
    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Strategic Public Relations

    Strategic Public Relations

    Launched in Los Angeles in 2000; proudly committed to providing brilliant strategic communications solutions for bold people and companies. Need to discuss strategic marketing for your project or business venture? Let's chat.  [... view The Darnell Works Agency profile ]
    Location
    Asheville, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $215/hr
  • Publicity. Social. Community. Done with Flair!

    Publicity. Social. Community. Done with Flair!

    We are Idea Architects, who thrive on using data sciences and consumer research to build and execute award-winning public relations and digital marketing campaigns for business that are ready to innovate, create, and wow their customers!  [... view Sammis Ochoa - A Public Relations Agency profile ]
    Location
    San Antonio, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
  • Restoring common sense to communications.

    Restoring common sense to communications.

    RENEWPR is a Washington, D.C.-based public affairs communications consulting firm focused on energy, environment and equity. Led by President and founder Ben Finzel, the RENEWPR Team includes 7 independent PR pros providing advice, counsel and outreach to clients across the country.  [... view RENEWPR, LLC profile ]
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Where Your Brand Takes Center Stage.

    Where Your Brand Takes Center Stage.

    White-Label Press Releases and Digital Billboards services, for all businesses  [... view GetNoticedFast profile ]
    Location
    Torrance, California
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Our Creative Ideas Build More Business!

    Our Creative Ideas Build More Business!

    Founded in 1993, ON Advertising is an award-winning, full-service creative, advertising, marketing, public relations, digital, social media, graphic design, web design and video services agency. We serve companies of all sizes from local to national. We exist to build brands and grow business for our clients.  [... view ON Advertising profile ]
    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    8 Projects Listed
  • We communicate.

    A boutique public relations agency providing public relations services to fast-track, emerging growth companies, non-profit organizations and authors. And when everything goes awry, we are brought in to handle crisis management.  [... view The Blaine Group, Inc. profile ]
    Location
    Beverly Hills, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Give a Voice to Your Vision.

    Give a Voice to Your Vision.

    KCD PR is one of Forbes' best integrated communications firms in America.  [... view KCD PR Inc. profile ]
    Location
    San Diego, California
    Number of Employees
    Under 49
    Portfolios Count
    6 Projects Listed
  • REIMAGINE BOUNDARIES and REDEFINE CONVENTION

    REIMAGINE BOUNDARIES and REDEFINE CONVENTION

    The Phoenix specializes in the design of innovative, integrated marketing strategy and flawless experiential execution. We leverage our expertise in Brand Architecture to provide our clients with exceptional Brand Strategy, Campaign Design and Program Execution. We are experts at fusing high-level strategic  [... view Phoenix Lifestyle MG profile ]
    Location
    Owings Mills, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • MAKE YOUR MARK: Strategic Marketing Solutions

    MAKE YOUR MARK: Strategic Marketing Solutions

    We believe that every organization deserves strategic marketing support from a trusted partner. We will help your organization grow and make its mark through marketing, public relations and social media solutions. Contact MANN|MARK today at 702-563-7813 or email info@MannMark.com to learn more.  [... see all MannMark reviews ]
    Location
    Henderson, Nevada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • The Growth Partner for Outdoor Brands

    The Growth Partner for Outdoor Brands

    Unruled is the leading integrated agency for outdoor brands. As a full-force growth partner, we help brands scale smarter—fusing strategy, creative, and tech into unstoppable momentum. We dont follow trends; we make them. Ready to lead the pack, not just follow it? Were your guide.  [... view Unruled Outdoor Agency profile ]
    Location
    Mount Pleasant, South Carolina
    Number of Employees
    50 - 99
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    11 Projects Listed
  • Elevating Brands | Growing Businesses

    Elevating Brands | Growing Businesses

    Winger Marketing is a full-service marketing and public relations agency headquartered in Chicago. Winger Marketing has worked with businesses to create effective integrated marketing and public relations programs and campaigns since 1986. We work seamlessly with internal resources or, in some instances  [... view Winger Marketing profile ]
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $190/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • PR Excellence

    PR Excellence

    Katz & Associates specializes in strategic communication, public involvement and community relations to advance essential projects.  [... view Katz & Associates profile ]
    Location
    San Diego, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $18/hr
    Minimal Budget
    Under $1,000
  • Full-Service PR Firm

    Full-Service PR Firm

    TransMedia Group is a Public Relations Firm that provides award-winning service to many of our clientele from across the world. We've made sure to make many of clients well-known including, businesses/companies, entrepreneurs, products/services, etc.  [... view TransMedia Group profile ]
    Location
    Boca Raton, Florida
    Number of Employees
    50 - 99
  • The #1 Most Trusted Music PR Firm For Up-and-Coming Artists

    The #1 Most Trusted Music PR Firm For Up-and-Coming Artists

    Starlight PR has built a reputation as one of the premier music marketing and artist branding PR firm in the music industry.  [... view Starlight PR profile ]
    Location
    New York City, New York
    Number of Employees
    50 - 99
  • Advancing Your Business Goals Through Strategic, Quality Communications

    Advancing Your Business Goals Through Strategic, Quality Communications

    Portavoce Public Relations has one focus: advancing your business goals through strategic, quality communications. That means when you come to us with a challenge, you get the full attention of an expert team whose specialty is getting your brand, your product and/or your company noticed in all the right  [... view Portavoce Public Relations profile ]
    Location
    Carlsbad, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • A PR Agency for Luxury Lifestyle

    A PR Agency for Luxury Lifestyle

    NOW PR serves as an effective means of setting trends as we integrate an approach to public relations that combines fashion, beauty, lifestyle and global events.  [... view NOW PR profile ]
    Location
    Beverly Hills, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Customized & Curated PR Solutions

    Customized & Curated PR Solutions

    Public relations and communications consultancy provided by seasoned PR professional, Carli Brinkman, located in West Palm Beach, FL.  [... view Carli PR profile ]
    Location
    Palm Beach, Florida
    Number of Employees
    Under 49

Public Relations Firm FAQs

What types of PR campaigns do they typically run?

Here are the most common PR campaigns: 

Growth campaigns 

  • Launch PR: Coordinated outreach around a product, service, or company launch to generate awareness and credibility quickly. 
  • Thought leadership: Ongoing placement of expert commentary, bylines, and POV development to position executives or brands as authorities.  

Corporate and stakeholder campaigns 

  • Corporate communications: Structured messaging around company news, such as milestones, financial updates, or leadership changes. 
  • Fundraising and investor PR: Media and narrative support around funding rounds, IPOs, or investor milestones.  
  • Employer branding PR: Storytelling that highlights culture, leadership, and workplace values through earned media. 
  • Awards programs: Strategic identification and submission to industry awards to secure third-party validation.  

Risk and resilience campaigns 

  • Crisis response: Rapid communications to manage negative events, misinformation, or reputational threats. 
  • Reputation repair: Sustained PR efforts to rebuild credibility after a crisis, controversy, or prolonged negative coverage. 

How do top PR firms in the USA secure media coverage and build long-term momentum?

American PR firms secure media coverage and sustain momentum through a structured, repeatable process that combines strategy, execution, and relationship management. 

  • Narrative development: Defining a clear, newsworthy story that aligns brand goals with what journalists write about, ensuring relevance rather than promotional messaging. 
  • Proof-point assembly: Gathering customer outcomes, data, executive credibility, and third-party validation to support claims. 
  • Media mapping: Identifying journalists and media outlets based on beat, audience fit, and past coverage. 
  • Angle creation: Adapting the core narrative into timely, outlet-specific angles tied to trends, news hooks, or audience pain points. 
  • Pitching cadence: Sending pitches in controlled waves to avoid inbox fatigue while maintaining steady visibility across priority publications. 
  • Follow-ups and refinement: Using thoughtful follow-ups to clarify relevance or provide a new context rather than repeat the same message. 
  • Reactive opportunities: Monitoring breaking news and journalist requests to insert expert commentary quickly, compounding coverage between major campaigns. 
  • Relationship building and iteration: Earning trust through reliability and relevance—relationships can open doors, but newsworthiness still drives results. 

How much does it cost to hire a PR agency in the United States?

PR agency costs in the United States vary widely based on the scope of work, pitch volume, media tier, industry complexity, crisis sensitivity, and specific deliverables. However, price ranges typically fall within the following: 

Engagement typeTypical cost rangeNotes
Monthly retainer
(ongoing support)
$5,000-$20,000+ per monthCommon range for standard campaigns; larger national/global programs can exceed this.
Hourly rate$100-$300 per hour
(avg. $270 per hour)
Used for consulting, strategy, or special projects.
Project-based fees$5,000-$50,000+One-off campaigns, like product launches or funding announcements.
Pre-set packages/tiered retainers$4,000-$8,000+ per monthFixed deliverables at defined tiers.

What’s the difference between a B2B public relations agency and a B2C PR firm?

B2B (business-to-business) and B2C (business-to-consumer) PR firms differ based on audience, buying cycle, and media focus. 

B2B PR agency 

B2B PR targets niche decision makers and long buying cycles, with coverage focused on industry and trade publications. Messaging relies on proof points like ROI, case studies, and expertise, with indirect conversion goals tied to pipeline influence and a steady, lower volume cadence. 

B2C PR firm 

Consumer PR targets broad audiences and shorter buying cycles, emphasizing mainstream media, lifestyle outlets, and creators. Storytelling is emotion-led and trend-driven, with clearer near-term conversion expectations such as traffic or sales and a faster, campaign-based cadence. 

When should I hire a PR company instead of handling PR in-house?

Brands should decide between an agency and in-house PR based on scale, speed, and risk tolerance. 

Hire a PR company if: 

  • You need rapid scale or intensive campaign support that exceeds internal bandwidth. 
  • You want immediate access to established media relationships across top-tier and niche outlets. 
  • You are planning a high-stakes launch, funding round, rebrand, or market expansion. 
  • You need crisis readiness or a 24/7 response capability that in-house teams cannot sustain. 
  • You operate in a complex or regulated industry that requires specialized PR expertise. 
  • You want an external perspective to sharpen positioning and messaging. 

Keep it in-house if: 

  • PR needs are steady, predictable, and limited in scope. 
  • Your team already has strong media relationships in your core category. 
  • Campaign intensity is low and tied mainly to internal updates or announcements. 
  • Budget constraints favor salaried roles over agency retainers. 
  • You prioritize deep institutional knowledge over broad external reach.

About The Author and Expert Reviewer

Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.

Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.