In the cutthroat world of online marketing, it’s tough to set yourself apart from the competition.
If you want to get your brand in front of more customers than your competitors, you need to use every marketing tool available to you.
One great way to reach out to potential clients is through search engine optimization (SEO).
Brand SEO can help you connect with customers specifically looking for your brand, but only if you use it effectively.
Here are five ways you can use brand SEO to boost brand awareness and strengthen your position in the marketplace
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What is Brand Awareness For SEO
SEO is a term that gets thrown around a lot, but what does it mean?
Search engine optimization is improving the visibility and ranking of a website or web page in search engine results pages (SERPs).
It is the process of improving how well your website shows up on search engine results pages so that more people can find you when they search online.
Brand SEO is a way of using search engine optimization techniques to increase the visibility and searchability of your brand online.
The higher the ranking, the more likely people find the site. This one’s crucial because 75% of users never scroll past the first page of search results.
But SEO isn’t just about improving rankings; it’s also about improving a website's visibility and click-through rate (CTR).
Optimizing both the ranking and the CTR can increase the number of people who see your brand.
Why is Branding SEO Important
SEO has been an excellent asset for businesses in the past years.
In the digital age, companies with a good online presence are more likely to get noticed, get more business and increase their profits.
One of the most overlooked aspects of SEO is using it as a platform for brand awareness.
With the rise of smartphones, more and more people are using their phones to search and find local businesses. The Google Maps app alone has over 150 million monthly users!
And while people are scrolling and swiping through these apps, they are also looking at your business name, brand, and logo.
Many businesses have already adopted this tactic and have seen great success with it.
Research shows that SEO is one of the most profitable investments you can make for your company.
With this type of exposure, if you have a strong SEO campaign, you can bring in new customers who may not have heard of your business otherwise.
5 Ways You Can Use SEO to Boost Brand Awareness
While content marketing is a critical aspect of online marketing, you can’t break through the noise without a strong branding SEO strategy.
Here are the best ways to use SEO to your brand’s advantage.
1. Conduct Relevant Keyword Research
One of the most important things you can do to improve your SEO is to conduct keyword research. This will help you identify the best keywords to target for your website and content.
There are several free and paid tools you can use to help with keyword research, such as:
- Google AdWords Keyword Planner
- Moz Keyword Explorer
- Google Search Console
- Ahrefs Keywords Explorer
These tools allow you to see how often specific keywords are searched for and provide insights into related keywords that you may not have considered.
2. Create Quality Content
Once you have a list of relevant keywords, you can begin incorporating them into your website content.
Doing so will help improve your search engine ranking for those keywords, making it more likely that your target audience will come across your brand when searching for the products or services you offer.
Blogging, for instance, has the potential to rank higher in search engine results pages. It’s one of the popular ways to create relevant, informative, and engaging content.
Aside from blogs or social media posts, you also need to create other pieces of content to attract your audience. Here are some ideas:
- Case Studies
- Product reviews
- Employee appreciation
- Industry News
Plus, your content should be shareable. By creating quality content, you’ll not only attract more visitors to your site, but you’ll also convert more of them into leads and customers.
3. Optimize Your Website
Your website is one of the most critical assets for boosting brand awareness and reach online.
Optimizing your website for search engines can increase your chances of appearing in front of your target audience when they are searching for keywords related to your business.
After researching the keywords you want to target, it’s time to optimize your website. This includes things like adding keywords to the following:
- Website title
- Meta tags
- Meta description
- Header tags
- Body of the Page
Another important part of SEO is building backlinks. This is done by getting other websites to link to your website. Remember, the more high-quality backlinks you have, the better.
There are many ways to build backlinks, such as:
- Guest blogging
- Profile links
- Write testimonials
- Connect with journalists, influencers, and relevant bloggers
Implement internal linking throughout your site so that every page can drive traffic back and forth from one another.
4. Build Authority on Social Media
The success of your content hinges on your ability to optimize it for search engines. But this is only the first piece of the puzzle — if you don’t have a strong brand presence on social media, all that work is wasted.
Social media is a powerful tool for boosting brand awareness and reach.
Apply for all available social media accounts that are relevant to your business. Ensure you always post high-quality relevant content regularly and use hashtags to get noticed.
You can use social media to build relationships with other businesses in your industry and, most importantly, your customers.
It’s not enough to just be present—you need to engage with your followers and create content that is interesting and relevant to them.
5. Make Your Website Mobile-Friendly
A mobile-friendly website is a must in today’s day and age.
More and more people are using their smartphones and tablets to access the internet, and if your website isn’t optimized for these devices, you’re missing out on potential customers.
Plus, Google favors mobile-friendly websites regarding ranking in search results.
So, if you want your website to be seen by as many people as possible, make sure it’s optimized for mobile devices.
Here are a few things you can do to make your website mobile-friendly:
- Use a responsive design. This means that your website will automatically adjust to fit the screen size of the device it is being viewed on.
- Keep your design simple. A complex design can be challenging to navigate on a small screen. Stick to the basics and make sure your content is easy to find.
- Keep font sizes large enough to be easily readable on a mobile device.
- Be mindful of text spacing and leave adequate white space between paragraphs or lines.
- If your site has any forms, ensure they work properly with touch screens.
- Make navigation easy with tabs or buttons at the bottom of the screen that open new pages with content relevant to each tab or button (e.g., links to contact info, company blog, customer service).
- Add skip intro links at the top or bottom of long pages, so visitors don’t have to scroll through everything just to get what they want.
- Optimize your images too.
Quick Recap: Your SEO Branding Strategy Checklist
Optimizing your website for key search terms can ensure that your brand pops up when people are searching for related topics.
Ensure all content on your site is appropriately optimized for search engines.
Also, choose a search engine-friendly domain name. This will help you get more exposure and traffic from search engines.
Creating informative blog posts and articles with relevant keywords can help attract organic traffic to your site and improve your SEO.
Create a website that follows search engine standards and is mobile-friendly.
Don’t forget to respond and engage with your followers on social media to create a strong relationship with your audience.
Paid advertising can also be a great way to increase visibility for your brand- consider investing in some strategic Google AdWords or social media ads.
Brand Awareness For SEO: Final Thoughts
One of the easiest ways to increase your brand awareness and drive traffic to your website or landing page is through SEO.
Not only does it put you in front of an audience that’s actively looking for the services or products you have to offer, but it also positions you as an expert in your field.
Knowing how to use SEO can make or break your brand, so it’s worth taking the time to learn more about this instrumental technique.
Following these tips on how to use SEO to improve brand awareness, you can stay on top of the game, rank high on search results, and be better than your competitors. It may take time, but sticking with the right strategies will ultimately get you there!
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