Many people may assume that realtors and real estate professionals conduct their business solely in the offline world. That, however, is not entirely true. Just like any other business, realtors need a bit of help from the outside.
You see, real estate agents often have to juggle dozens of listings, partners, buyers, sellers, renters and more.
All of this can’t be done adequately without a robust customer relationship management (CRM) system that can seamlessly organize the ever-changing information.
In fact, the real estate management system industry is projected to reach $12.89 billion by the year 2025 – and real estate CRM software will likely be at the forefront of the surge.
What Is Customer Relationship Management Software?
Customer relationship management (CRM) software is essentially a system that empowers organizations, businesses, brands and individual professionals to organize data and information that relate to their clients or customers.
For instance, many CRM software systems allow users to input contact information, notes, potential opportunities for sales, and more.
CRM software can be customized by a qualified software development company to suit each organization’s specific needs, which means CRMs have nearly endless possibilities. What’s more, they are growing in popularity.
This shift towards digital CRMs, as opposed to physical paper filing systems, can be attributed to many elements, including larger urban populations and a general shift towards digital everything across all industries.
But regardless, the fact of the matter is the realtors and real estate-focused brands need better CRM systems because they need to manage a high volume of information at all times.
Before we dive into the best real estate CRM software solutions, there is one question that begs an answer.
Why do realtors need customer relationship management software in the first place?
And the answer is really simple -- because it can make their job a lot easier and productive.
You see, real estate agents can access their preferred customer relationship management software 24/7, wherever they are.
That means they will have a much easier time communicating with their clients instead of waiting in the office the whole day for a phone call (that may or may not come), real estate agents can use CRM software on their mobile or desktop devices.
Another reason for realtors to use customer relationship management software is that it’s a one-stop information database. No more tons of files taking up office space and collecting mites or endless spreadsheets on the computer only one guy in the office knows how to update.
With CRM for real estate, all data will be in one place, neatly organized and easy to address.
Real estate companies should also turn to CRM software solutions if they want to better manage their current and grow future leads. The real estate industry is an especially competitive one and dealing with leads is not easy. In fact, if a real estate agent is not careful, they might easily miss out on a potentially lucrative lead or lose one they worked hard to get for months.
A good CRM software for real estate will help agents better communicate with potential clients and significantly decrease the chances of losing leads.
So, as you can see, there are a number of reasons why real estate companies should avail themselves of a good, robust, customer relationship management (CRM) software solution.
Best CRM For Real Estate
Fortunately, there is no lack of CRM software for real estate companies to choose from. We took a good look at dozens of different customer relationship management systems to find the very best few for an industry as specific as real estate.
These 15 are the best and most popular CRM software for real estate companies of 2020. Of course, many of these solutions are not useful only to real estate firms, but other industries can use them as well.
1. Zoho CRM
Zoho CRM is a good option for those real estate brokers that are on a budget. That doesn’t mean, however, that Zoho CRM lacks in features and it can be of great help to agents when they need to follow-up with their customers.
With Zoho, it is much easier to coordinate with your real estate team, so agents can better handle leads, while not having to do absolutely everything by themselves.
In addition, Zoho also brings communication to a new level by letting users send an email from within the app and also allows real estate pros to attach notes and documents and easily retrieve them when you need them.
The award-winning customer relationship management solution by Salesforce is one that can be of great help to real estate firms. Salesforce CRM will enable realtors to:
Communicate faster to their clients
Better identify and close out leads that are going nowhere (i.e. a “client” who isn’t really looking to buy or sell property)
Stay in touch with clients even after they’ve made a sale or a purchase
Get information from a huge and unified database provided by Salesforce (great if you want to work internationally)
A really great thing about Hubspot CRM is that you can start using it completely for free and without having to entirely overhaul your entire workflow.
HubSpot CRM is geared toward small businesses of 10 to 1,000 employees, in which most real estate firms fit nicely. It offers a visual dashboard for the user to see their entire sales funnel in real-time, automatically track communication with clients via email, phone and even social media and more.
Described as "all-in-one marketing and sales CRM", EngageBay is an award-winning product for nurturing and engaging clients for their utmost customer satisfaction.
The software provides a seamless experience for customers of small and mid-sized real estate agencies. This diverse package of solutions includes marketing automation, sales bay, live chat and helpdesk.
EngageBay makes it possible to automate manual tasks, track deals and sales pipeline, provide real-time assistance that easily converts visitors into customers and prioritize and solve customer support inquiries.
When it comes to managing contacts, appointments with customers and leads, there are few better CRM software for real estate than RealtyJuggler. This customer relationship management solution has been around since 2004 and it is all about simplicity.
If you are looking to easily qualify prospects with real estate calculators, such as Max Loan, Rent-vs-Own or Mortgage Payment, then this cloud-based CRM for real estate professionals is a good choice.
6. Less Annoying
If you want a no-nonsense customer relationship management solution that is aimed at small businesses, the aptly named, Less Annoying could be just the CRM you were looking for.
This CRM prides itself on its ease-of-use, transparent pricing, quick setup (you can set this CRM software for real estate in mere minutes and work on it immediately) and top-notch contact management. All of these were reasons enough for thousands of small businesses to start using Less Annoying CRM.
For a modern real estate agent, data is incredibly important. Imagine then, the horror when an agent is met with data leaks. All your hard work is gone and the important data you collected about customers is now in potentially malicious hands.
InfoFlo is a CRM software for real estate that solves this problem and you can pick between a cloud-based or on-premise approach.
The price for this customer relationship management software is also a bargain at $99, considering all the things it can help real estate firms grow their business.
8. Zillow Premier Agent
Zillow Premier Agent takes a lot of work away from the realtor lets them do the most important thing -- connect with home shoppers.
The premise is very simple and in it lies its brilliance. First, a shopper, looking out to buy a property will reach out to Zillow. Next, Zillow will contact the potential customer and verify they are indeed interested in buying or selling a house. Once the lead is verified, Zillow will call the agent and introduce them to the customer. From here, the rest is up to the agent and customer to close the deal.
With Pipedrive CRM for real estate, agents can track, manage and organize their sales pipelines with more efficiency than before.
This CRM/pipeline CRM solution is accessible wherever a realtor may be, using their web browser or a mobile app and it provides customizable web forms, tracking pending activities (such as “meet Bob”), and the interface shows the progress of the entire sale by stages.
In real estate, it’s all about staying in touch with current and potential customers. Freshsales is a CRM software for real estate agents that will allow you to do this and more in order to meet customer needs to the fullest.
You can add to that the fact that this CRM software for real estate also enables agents to better evaluate promising leads and decide which ones to prioritize.
In fact, according to Placester Real Estate Marketing Strategy Survey Report for 2018, 46.4% of real estate professionals feel their top marketing challenge is generating enough high-quality leads.
11. Bpm’online CRM
This customer relationship management software is yet another targeted toward real estate companies and their specific needs.
This real estate CRM software will enable realtors to gain a better knowledge of their customers with deep analytics, take advantage of a powerful listing tool for market sources and integrate them in their system or remove any database clutter with a useful duplicate finder tool among other things.
On its website, CINC says:
“Everything we do is to strengthen the agent’s position in the market”.
Really, what more could a realtor ask from a CRM for real estate?
CINC was actually the top US real estate agents, brokers and industry leader’s answer to the problems that plague the real estate technology. From there, in just a few years, CINC’s dedicated and passionate team has built one of the fastest-growing solutions on the market.
Bitrix24 is a relative newcomer to the market, as it was launched in 2012. However, since then, this collaboration platform has garnered quite a following thanks to its excellent suite of communication, collaboration and management tool, including, yes CRM.
With Bitrix24 CRM, users can easily create reports and import/export their contacts, making the job of a real estate agent a much easier one. In addition to that, you can also send quotes much easier, customize statuses and fields, include taxes and discounts if you have any for customers and convert quotes into invoices.
14. Top Producer CRM
If you are looking for a way to seamlessly send, attach or manage documentation from your contacts or listings via Google Drive or Dropbox and sync them with your Gmail, calendar, OUtlook, Office 365 or other, the Top Producer is a good CRM for you.
This real estate CRM software not only offers a wide range of tools and solutions, including better contact management and lead generation but also comes with a handy mortgage calculator and allows agents to create drip marketing campaigns.
15. Follow Up Boss
One of the biggest reasons a deal might fail for a real estate agent is because they didn’t follow-up on time (or at all for that matter). In such a fast-paced, competitive industry like real estate, that’s a big no-no.
The sooner an agent follows up, the more chance he will have to actually close that deal and not let it slip through.
This is why Follow Up Boss doesn’t allow agents to miss a qualified opportunity ever again thanks to the ability to create automated follow-ups for each lead and to get notified of every lead notification and response they get.
Thryv is an all-in-one platform that unites multiple functionalities and automates tasks so that businesses can afford to place their customers at the center of business. Usable on any device and OS, it contains productivity tools and holds a key to excellent customer service whose aim is to increase the number of appointments and customers.
Some of Thryv's most notable features include customer relationship management, sales and payments, appointment booking, reputation management, marketing automation and document storage and sharing. It's primarily suitable for smaller businesses, due to the nature of its features and functionalities.
17. Soffront CRM
Sooffront is an award-winning CRM solution for small to mid-sized businesses. It helps them better manage entire support processes and streamline their client-related tasks.
This software allows companies to design different categories of workflows and manage tickets. It contributes to better time management, increased sales team productivity and more effective marketing campaigns.
Its price ranges between $35 and $70/month per user. And business owners can get a free trial for 30 days.
18. Smart IT
Smart IT specializes in custom CRM software development and can also customize off-the-shelf SaaS solutions on demand.
The company has an extensive background in implementing tailor-made solutions not only for Real Estate clients, but also for Marketing Technology firms, HealthTech, Insurance, and Construction companies.
The Smart IT software development team has customized CRM solutions based on software products of brands in this list.
The company offers to implement innovative modules to create more value for team members and clients alike. If you are considering developing from scratch or purchasing an out-of-the-box solution, Smart IT will be happy to consult you on the options.
19. Pipeliner CRM
Pipeliner CRM is an online and offline system. It requires no technical expertise and using it businesses can easily manage their contacts.
Among the other features the tool offers, there are lead management, email integration, and sales insights.
Pipeliner CRM offers three pricing options starting at $25 per user, per month when billed annually.
20. WPL Platform
WPL is an independent platform based on the WordPress content management system. Agencies, realtors and brokers can use it to build flexible and highly customizable real estate websites.
The platform has many useful add-ons and hundreds of features that help businesses establish a strong online presence and generate leads.
WPL Pro costs $199 and comes with a one-time payment. Also, you can request a demo and try WPL Basic for free.
Nimble gives organizations all the features they need to organize their contacts, build relationships and reach their goals.
The platform can combine customer profiles and interaction histories from email conversations, contact lists and social media activities automatically.
Businesses can take smarter actions by managing their tasks, tracking their deals and social media contacts who are engaging, following or mentioning them.
Nimble offers a free version and a paid option that costs $19 per user per month.
22. Salesmate CRM
Salesmate is an award-winning CRM software for small and mid-sized businesses. It allows sales teams to eliminate busywork, engage more prospects and deliver personalized experiences to customers.
This medium is quite flexible and intuitive that requires almost no training. It works on various devices including iOS and Android, so businesses can sell from anywhere even inside their Gmail inboxes.
From smart emails to sales automation and texting solutions, Salesmate offers powerful features and integrates with 700+ apps letting companies sell faster.
Businesses can get this software starting at $12/month, billed annually and try it for free for 15 days.
We've ranked the best software development companies.
Real estate is a highly-competitive industry and even without an occasional industry crisis, like the United States housing bubble of 2006, it’s very hard for a real estate professional to keep afloat.
However, with any one of these examples of CRM software for real estate, it becomes much easier to be successful and prosper in this business.
Are you spending hours looking for a good, professional software development company for your realtor business with nothing to show for? Then take a look at these custom software development companies and choose the one that will help you take your business to the next level.