Real Estate Digital Marketing Guide

Digital Marketing
Real Estate Digital Marketing Guide
Article by Bisera Stankovska
Last Updated: February 20, 2024

The real estate market has increased by 2.3% in the last year. More residential and non-residential buildings will be developed in the coming years, and profitable deals will be closed.

This will also imply that real estate agents will get busier and competition will tighten. However, it would help if you stood out from the competition as a real estate agent.

Real estate digital marketing is essential to getting ahead in the industry. Implementing a digital marketing strategy in your real estate business is the new normal.

Real estate digital marketing is crucial in building brand awareness, widening exposure, and attracting more people to your business.

This article discusses the importance of digital marketing, strategies, and solutions.

Let’s start.

Why is Real Estate Digital Marketing Important?

The benefits of digital marketing for real estate are many. The following are some of the reasons why digital marketing is necessary for your real estate business:

Search Engines are Good Information Sources

Today, everyone turns to a search engine for any piece of information instead of wasting time asking people.

It is, therefore, the best way to establish an online presence to enhance brand visibility. Online is where your leads are, and you do not want to miss out on people locating you in their searches.

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Mobile and Video Marketing are Effective

Several pieces of research confirm the effectiveness of mobile and video marketing. Mobile ad campaigns increase conversion. Landing pages with even simple videos can convert up to 80%. Watching a video presenting a product facilitates a potential customer's buying decision extensively.

Additionally, search engines rank video content. Google is always looking for engaging content, and posting a video engages audiences in a very effective way.

Online Reviews are Crucial

For most businesses, including real estate, establishing credibility is crucial. Online reviews are easier to gain the trust of customers. Customers can write reviews of their experiences on your Google business page.

A couple of positive reviews on your page establish credibility. Trust is a significant factor in the real estate niche where you are trying to motivate customers to invest substantially in properties.

Performance Tracking Becomes Easy

Tracking your performance is easier online with digital marketing strategies like PPC. You can estimate how well or how poorly your ads are performing. You will also know where your traffic is coming from, what works for your campaign and what doesn't, and the strategies to implement.

Reaching the Target Audience is Easier

Everyone in your locality can't pay attention to your posters or banners.

It is even more challenging to reach prospects beyond your locality. This is where digital marketing comes in handy.

Real estate digital marketing enables you to target and reach an audience wherever you want in just a few clicks. Paid ads allow targeting specific people looking for properties. So, with digital marketing, your advertising always reaches the right audience.

More Opportunities to Get Creative

Online marketing and advertising allow you to be creative. You can think out of the box, explore different demographics, try various campaigns, and much more.

An example is the 'Ask me about anything' feature of Instagram, which lets you get feedback from customers about anything they need from you.

Everyone is Going Digital

Almost all realtors implement or, at least, plan to implement one or multiple campaigns.

Even the newbies in real estate are using digital marketing. The digital marketing industry is growing, and you will be left behind if you do not establish an online presence.

Get connected with the right digital marketing agency for your project.

Strategies for Effective Digital Marketing for Real Estate

The real estate market is saturated. The following proven strategies can, however, help you stand out from the crowd:

Create Email Campaigns

Emails are among the most converting digital marketing strategies in the real estate industry.

Emails allow connecting, engaging, and compel your new leads while keeping the existing clients interested in your services.

With 86% of consumers preferring to receive emails, you must make sure to create relevant content that’s worthy of your client’s attention.

Build a User-Friendly Website

A majority of today’s website visitors come from a mobile source. This implies that if your website is not correctly mobile-optimized with a responsive design, you might be missing out on a lot.

A user-friendly real estate website must have a faster loading speed and pictures fitted to the mobile screen size. As people are on the lookout to ask questions, you must implement a live chat feature and be available whenever needed.

Use Pay per Click Advertising

Pay per Click advertising, or PPC, is a digital marketing strategy commonly integrated by real estate professional business owners.

You can use PPC ads to target your potential leads directly. Their main advantage is that you do not have to pay until someone clicks on your ads.

The PPC algorithm targets people who have already searched for terms on Google or similar search engines related to the service you are offering.

Execute Content Marketing

Good content is the hallmark of a responsive real estate website. An optimized website with no valuable content is of no use.

Content marketing is an integral part of SEO and an ideal way to index your website. Website content helps build reputation, credibility, and a connection with the audience.

You can write reviews, blogs, articles, and guides to help readers make informed home-buying decisions. Overall, your content must answer questions and solve problems.

Conduct a Virtual Tour Hosting

Most successful real estate digital marketers implement the virtual tour hosting strategy. This strategy generates faster revenue for marketers while helping customers streamline the home-buying process.

Purchasing a home is a complicated process, which is why; prospective buyers need marketers to make the process easy for them.

To create an impressive virtual tour, you must make your video engaging and responsive on mobile and desktop. Avoid digital illusions and use actual footage in 3D. A social media marketing strategy must also be in place.

The social media marketing strategy should be comprehensive, including making new lists, creating touching stories and team bios, and writing relevant posts. The purpose is to share various listings and content relevant to what your customers are looking for.

Should Realtors Consider Digital Marketing in Real Estate?

Yes, realtors, big or small, must consider digital marketing in real estate because the absence of an online presence will make you lose out on a vast number of potential clients.

Most home buyers start the home buying process online, researching real estate agents and homes.

So, digital marketing for real estate agents might constantly change, but a digital marketing strategy is one of the fastest and most straightforward ways to get out there and attract clients.

Real Estate Digital Marketing Solutions to Avail

Now that you realize the importance of real estate digital marketing and know about the strategies, too, it is time to implement them for your business.

Digital marketing can be pretty challenging for beginners. The good news is that some agencies offer professional real estate digital marketing solutions. They help you get started with an ideal CRM for real estate and provide comprehensive coverage of all your digital marketing needs.

The agencies have digital marketing experts who create and schedule your posts weekly without micro-managing each platform.

With proper real estate digital marketing solutions, you can connect with qualified buyers and sellers while taking a step ahead in this competitive market.

Top Real Estate Digital Marketing Agencies

1. Lars Owen Design

  • Location: 5230 Betty Lou Blvd, Lincoln, Nebraska 68516, United States
  • Average Hourly Rate: $50/hr
  • Expertise: Search Engine Marketing, SEO, Local SEO, Web Design, Graphic Design...

Lars Owens Design is a full-service design agency built on its namesake's passion for all things design. Lars Owen has been a multidisciplinary designer since 1998, having worked with companies like Motorola and General Dynamics.

The agency has a wide range of product development, digital marketing and design services. They apply world-class standards in developing strategies for business growth, which include advanced SEO strategy and performance reporting.

Real estate firms may also benefit from the agency’s industry-specific services, such as CAD design and architectural rendering.

2. Bean Media Productions

  • Location: 1868 Niagara Falls Blvd Suite 101, Tonawanda, Buffalo, New York 14150, United States
  • Average Hourly Rate: $20/hr
  • Expertise: Digital Marketing, SEO, PPC, Social Media Marketing, Video Marketing...

Having roots as a video production company, Bean Media Productions will help you tell your story in a way that will tap into your audience's senses.

Bean Media Productions has everything a digital marketing agency can offer — from SEO, PPC and social media to website development and design.

However, they take things to the next level with their high-value video services that incorporate SEO and audience targeting techniques. This enables you to stand out in an already saturated market.

3. NB Business Consulting Group

  • Location: 1552 Illinois Rte 59 #1166, Naperville, IL 60564, United States
  • Average Hourly Rate: Inquire.
  • Expertise: Branding, Logo Design, Graphic Design, Print Design, Web Design, Law Firm Web Design...

Welcome to NB Business Consulting, a one-stop shop for all your financial, marketing, and automation needs.

Offering a robust set of services, including web design, print design, branding, digital marketing, and eCommerce marketing, NB Business Consulting helps brands and businesses create a solid online presence that will not only drive sales but reach your exact target audience.

By analyzing your existing marketing strategies and processes, NB Business Consulting assesses which custom solutions best fit your project needs. These tools & solutions are designed to increase your customer engagement, accelerate your revenues, and improve the overall efficiency of your digital footprint.

4. DesignsTouch

  • Location: 823 N 2ne Street, Milwaukee, Wisconsin 53203, United States
  • Average Hourly Rate: $65/hr
  • Expertise: 360° Digital Services, Branding, Small Business Branding, Logo Design, Graphic Design, Web Design...

DesignsTouch is an award-winning, all-encompassing digital advertising agency that hosts a wide range of services that cater to a global client base.

Assisting businesses of all sizes, DesignsTouch sets up fool-proof marketing strategies by honing their skills in cutting-edge SEO technology, all things branding, web design, and social media marketing. These talents result in stunning and efficient websites and mobile apps that amplify your unique brand voice through cyberspace, increasing sales, engagement, and traffic.

DesignsTouch has built quite a client base for itself since opening its doors in 2012; ones that stretch across various sectors, including government and community organizations.

5. Dashing Creative

  • Location: 5800 Osuna Rd NE, Albuquerque, New Mexico 87109, United States
  • Average Hourly Rate: $75/hr
  • Expertise: Food & Beverage Branding, Web Design, Restaurant Website Design, Digital Marketing, Small Business SEO...

Dashing Creative is a marketing agency that adores the fast-paced changes that come with helping different clients achieve their digital dreams.

By cultivating tight-knit relationships with everyone they work with, Dashing Creative gains a better understanding of what each particular project requires to reach ultimate online success.

From creating concrete marketing, SEO, social media, and branding strategies to designing beautiful websites that showcase your voice, Dashing Creative sets brands up to receive more traffic, better engagement, and drive sales on their services and products.

Dashing Creative’s specialties include photography, social media management, web, and design.

6. Envision Horizons

  • Location: 315 W 36th St, Suite 14B, New York, New York 10018, United States
  • Average Hourly Rate: $150/hr
  • Expertise: UI/UX Design, Digital Advertising, Amazon Marketing, SEO, and eCommerce Marketing.

First founded in 2017 by Laura Meyer (a former Amazon employee, and later joined by former Wall Street Analyst and computer scientist, Lindsey Gorman), Envision Horizons has made it its mission to provide clients with one of the best digital marketing agencies businesses can find today.

It was Envision Horizon’s unique knowledge and hands-on experiences that made its team realize just how challenging advertising for your business can be—particularly for small businesses and start-ups. It was with this awareness that Envision Horizons unified a collective of individuals that specialize in everything from digital advertising and eCommerce marketing to branding and UI/UX design. A combination that propels brands to the forefront of their target market's minds.

Some of Envision Horizon’s most notable clients include Diesel, Thinx, Winky Lux, Unilever, and Vitamin A.

7. Point Taken PR

  • Location: 1616 N. Market St., Jacksonville, Florida 32206, United States
  • Average Hourly Rate: $150/hr
  • Expertise: 360° Digital Services, Branding, Video Production, Public Relations, Web Design, WordPress Website Design...

Based in Jacksonville, FL, Point Taken is first and foremost a public relations agency dedicated to sparking a positive change for brands that are passionate about helping people.

What sets this agency apart, though, is that it combines its stellar PR skills with services such as web design, social media management, video production, and branding to give its clients the ultimate leg-up in their industry or cause.

Working with businesses, organizations, and non-profits nationwide, Point Taken PR empowers those it works with to reach its goals of making the world a better place. Through creative and strategic marketing campaigns, Point Taken sets its clients up to increase leads, prospects, donors, and customers, and most importantly, ignite audiences to take action.

Point Taken PR has an abundance of experience working in the finance, health, lifestyle, and non-profit sectors.

8. Howle Creative

  • Location: 100 South King St #100, SEATTLE, Washington 98104, United States
  • Average Hourly Rate: $100/hr
  • Expertise: Small Business Branding, Graphic Design, Advertising, Web Design, Real Estate Web Design...

With creativity and efficiency at its core, Howle Creative specializes in building dazzling websites that not only lure your target audience but encourages sales and engagement.

From designing state-of-the-art, responsive and user-friendly websites and garnering traffic through expert SEO strategies, to having a robust know-how of PPC and targeting ads to specific markets, Howle Creative is the perfect digital marketing agency for businesses looking to freshen up their online presence to the 21st century.

Regardless of which sector you’re in, you can count on Howle Creative to provide honest, specialized, and results-driven services all while having a world-class customer experience.

9. Content Hacker

  • Location: UB1 111 Paseo de Roxas Building, 111 Paseo de Roxas Street, Legaspi Village, Makati, 1229, Philippines
  • Average Hourly Rate: $25/hr
  • Expertise: Web Design, Web Development, WordPress Website Design, Digital Marketing, Integrated Marketing...

If there’s one thing you can be assured of when opting for Content Hacker to be your go-to digital marketing agency, it’s that each project it takes on is primarily growth-focused.

By using tried-and-tested digital marketing strategies, Content Hacker incorporates essential skills and services to help brands reach their end goals—elevated traffic, sales, online social presence, and conversion rates.

Businesses can expect a dedicated account manager, routine and real-time reporting, a team of experts working on your project, and outstanding customer service when signing on as Content Hackers’ next client.

10. DESA Creative Group

  • Location: 910-20 Tubman Avenue, Toronto, M5A 0M8, Canada
  • Average Hourly Rate: $150/hr
  • Expertise: Design Agencies, Digital Design, Graphic Design, Advertising, Creative, Web Design, Web Development...

DESA Creative Group lives up to the reputation that Canadians genuinely care about their fellow people, and what we mean by that, is that it is the first digital marketing agency that sets their clients up to earn charity Dollars from their investments to “pay it forward.”

Apart from their excellent skills in digital design, advertising, web development, and marketing, DESA Creative Group is on a mission to use these talents for the greater good and to inspire the advertising industry to do better in helping various communities.

Think of DESA Creative Group as an extension of your team that provides custom, dynamic ads and digital builds that help you give back to your community.

11. webdew

  • Location: 15300 Croydon Drive, Surrey, V3Z 0Z5, Canada
  • Average Hourly Rate: $50/hr
  • Expertise: Video Production, Web Design, Mobile App Development, Website Development, Digital Marketing, Inbound Marketing, and SEO.

Having worked with a diverse set of clients, from start-ups to Fortune 500 companies like UBER, T-Mobile, Microsoft, and HubSpot, webdew sets the standard for how successful digital marketing campaigns and intricate, user-friendly builds ought to be.

Priding itself on being one of the most prominent video production companies globally (including 2D, 3D, whiteboard animation, and ad videos), webdew offers a range of services led by highly-skilled individuals. From web design and mobile app development to inbound marketing and search engine optimization, you can truly kick back knowing that your project/s is in some of the best hands imaginable.

As a business, you simply cannot go wrong when selecting webdew as your go-to digital marketing agency.

12. Simplico

  • Location: Josipa Jurja Strossmayera 341, Osijek, 31000, Croatia
  • Average Hourly Rate: $50/hr
  • Expertise: 360° Digital Services, Logo Design, Graphic Design, Advertising, Web Design, Web Development...

Bringing Balkan passion to each one of their client ventures, Simplico’s abilities in digital marketing are bountiful.

This agency’s enthusiasm for design, technology, and brand transformation coupled with its proficiency in creating one-of-a-kind digital products, powerful digital strategies, and offering standout customer support has all the makings of setting your brand up for online and tangible success.

From branding and UI/UX design to web design/development and increasing your marketing growth, Simplico handles your business like the pros that they are.

13. MWD Web Design

  • Location: PO Box 66332, Saint Petersburg, Florida 33706, United States
  • Average Hourly Rate: $50/hr
  • Expertise: Digital Marketing, SEO, Website Development, Web Design, Logo Design...

An award-winning agency based in Florida, MWD Web Design can give a boost to your digital marketing strategies through custom solutions.

The agency specializes in custom WordPress website design and development. Apart from that, they also offer web hosting, domain registration, SSL certificate, and workspace email — all designed to increase your online presence and generate new leads and sales.

The agency caters to businesses from all walks of life, from startups to enterprises. Their clients in the real estate industry include Johns Pass Condos, Ontario Landlords Watch, and Landlord Credit Bureau.

14. Grafix Design Studio

  • Location: International.
  • Average Hourly Rate: Inquire.
  • Expertise: Logo & Brand Development, Mobile Focusses Web Design, WordPress & Yoast, AI & tech-enabled and enhanced marketing content creators, Mailchimp, Ghost-writing, Sales Support, Social Media Management, Digital Marketing, Print Design, Large Format Design.

Grafix Design Studio prides itself in making you feel like you’re its one and only client by providing world-class customer service.

With its mission solidly in marketing your business with solid and consistent branding, Grafix Design Studio ensures that your business will survive and thrive in its industry.

From handling your logo and branding to creating a one-of-a-kind website fuelled by the latest tech and setting you up with an innovative marketing strategy, you cannot go wrong when opting for Grafix Design Studio as your go-to digital marketing agency.

15. No Boundaries Marketing Group, LLC

  • Location: 12425 W. Bell Rd Ste 117, Surprise, Phoenix, Arizona 85378, United States
  • Average Hourly Rate: $85
  • Expertise: 360° Digital Services, Public Relations, Web Design, Digital Marketing, Search Engine Marketing...

No Boundaries Marketing Group was founded on the basis to simplify the marketing and advertising game for small to medium-sized businesses. Their goals are to produce transparent measurable results for their clients, provide world-class in-house customer service, and help clients reach their goals by providing full suite of marketing and advertising solutions.

The agency has won multiple accolades and awards, including DesignRush's Top Digital Marketing Company for 2022 award. Their strategic partners include WooCommerce, Google Analytics, WordPress and Facebook.

16. Wirefox Design Agency Birmingham

  • Location: Suite 2A, Blackthorn House, St Paul's Square, Birmingham, B3 1RL, United Kingdom
  • Average Hourly Rate: $30/hr
  • Expertise: Digital Marketing, Content Marketing, Market Research, Email Marketing, Web Design...

With over 10 years in the industry, Wirefox Design Agency is a design and digital marketing agency composed of creatives, strategists and developers with a combined technical and innovative flair.

The agency delivers bespoke solutions according to client needs — from web design and content writing to social media marketing, outdoor advertising and branding. Their digital marketing services are built on compelling content, targeted messaging and engaging campaigns.

Their clients include Renovations Plus, Car Export Company and White's Foodservice Equipment.

17. Laconic World

  • Location: 444, 445 - Nexus 2, Nadiad, 387001, India
  • Average Hourly Rate: $15/hr
  • Expertise: Digital Marketing, SEO, Video Production, Web Design, Website Development...

Founded in 2018, Laconic World is a tech-savvy, results-driven creative digital agency that offers top-notch IT and marketing solutions.

Their digital marketing services, which include SEO, PPC, content marketing and lead generation, help businesses stand out in the competitive world of real estate and unlock endless opportunities. They follow white-hat SEO strategies, provide website audits, produce engaging content in different formats and optimize conversion rates.

Laconic World also offers graphic design, video production and web development services.

18. KEY Difference Media

  • Location: 158 Connaught Rd Central, Sheung Wan, 999077, Hong Kong
  • Average Hourly Rate: Inquire
  • Expertise: Advertising, Reputation Management, Digital Strategy, 360° Digital Services...

Filling a crucial role in the market, KEY Difference Media is the white-label service provider
behind dozens of marketing agencies for amplified content marketing.

Founded in 2007, by 2013 it became a leading content marketing agency in the blockchain and crypto space. Teaming up with stalwarts from the space, the multi-awarded blockchain marketing agency prides itself in providing services with the industry’s largest content syndication networks.

KEY Difference Media closes the gap between its clients, investors, and users by offering multi-touch marketing, fundraising support, and user acquisition marketing.

Expert Insights on Real Estate Digital Marketing

We asked agency experts: "How does real estate marketing startegy differ from all others?"

Latoya Robinson - CEO of Top Notch Dezigns:

"Given that the real estate market is capital-intensive, it pays to know that you’re more than just an online or offline advertisement. Unlike most other realms that focus on immediate gains, an effective real estate marketing strategy should address all possible short- and long-term concerns. For example, it should involve understanding your target audience well and determining what affects its decision-making process, as this helps tailor your message to appeal to it in the best possible manner.

Since both ends of the real estate market are advice-driven, it’s important to establish your position as an industry expert. In addition, a real estate marketing strategy needs to account for more variables than most other industries, some of which include a property’s location, price, and condition, as well as existing market conditions. shorter version: ""Given that the real estate market is advice-driven, a good marketing strategy should focus on establishing a client’s position as an industry expert."

Rahul Shukla - Project Manager at The DigiTech Era:

"In real estate, digital marketing uniquely blends visual appeal with strategic targeting. It's not just about selling properties; it's about creating aspirational narratives. Quality visuals, precision targeting, and compelling storytelling set real estate apart in the digital realm."

Chris Richards - Partner at Cohere:

"Real Estate Marketing is different from other industries in that it often requires marketing a property before it exists (or is built) so it relies heavily on a target audience relating to an idea - in this case, a strong brand and story behind the marketing is key. If there is nothing built, the marketing relies on creating a feeling for your audience with visuals, creative copy, and compelling imagery. Build a brand early in the process that speaks to the unique offering, history, or location and you can attract attention in real estate."

Nadi Luiten, Gabriëlla Media:

"Real estate marketing is all about emotions. Boost real estate sales with hyper-local SEO, AR/VR tours, and emotive storytelling enhanced by AI analytics and targeted SEA."

David Ispiryan, Founder and CEO of Effeect agency and Ranxy agency:

"Real estate marketing combines emotional factor with market data. Successful strategies combine these factors to connect with clients on a personal level while providing valuable market insights."

Nia S. Pearson, MBA, Founder of Marketing 4 Real Results:

"The primary factor we focus on at Marketing 4 Real Results that differs from others is our foundational principle to focus real estate marketing strategy on a unique value proposition (uvp) to guide the strategy.

Having a clear statement that explains why your service is different from others and why consumers should work with you is critical. Our strategic process of leading strategy with uvp, separates our agency clients from their competition while simultaneously building their brand identity.

When sellers and buyers are in the market for real estate, they are seeking a connection for a commitment. Authenticity is that power and the reason video content in all formats continues to be consumers favorite type of content in residential real estate marketing."

Nick Fernandez, Founder - Upsway Marketing:

"Real estate marketing often requires hyperlocal marketing and word-of-mouth marketing. This service is also heavily reliant on the user experience so any chance you can brand via closing, social media, and gifts is important."

Takeaways on Real Estate Digital Marketing

With every real estate agent or broker implementing one or more digital marketing campaigns, it ultimately comes down to how well the strategies are utilized.

Emphasizing creating digital content to solve the homebuyers’ problems and answering their questions is imperative. Real estate businesses should leverage multiple online strategies to improve their chances of getting identified by potential customers.

It is more about the conversion quality than the number of people reaching you.

We’ll find qualified digital marketing agencies for your project, for free.
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