A real estate digital marketing strategy combines various marketing tactics to bring your business out to the public and get ahead in the industry. It’s crucial for building brand awareness, widening exposure, and generating leads. But that’s not all!
In this guide, we’ll discuss the importance of having a digital marketing strategy and outline five effective tactics for real estate marketing. We’ll also share the top real estate online marketing agencies you can partner with today.
Table of Contents
- 7 Main Reasons Why Real Estate Digital Marketing Is Important
- 5 Effective Strategies for Digital Marketing in Real Estate
- Should Realtors Consider Digital Marketing in Real Estate?
- Real Estate Digital Marketing Solutions To Avail
- Top Real Estate Digital Marketing Agencies
- Takeaways on Real Estate Digital Marketing
7 Main Reasons Why Real Estate Digital Marketing Is Important
With the real estate market expected to grow by 3.41% each year until 2028, reaching $729.40 trillion by then, it’s crucial to strategically market your real estate business to capitalize on this growth.
In this regard, digital marketing poses many benefits for real estate agents. Some of the reasons why digital marketing is necessary for your real estate business include the following:
1. Search Engines Are Good Information Sources
Today, everyone turns to a search engine for information to get answers to their queries or solutions to pain points. Therefore, establishing an online presence is the best way to enhance your brand visibility. The internet is where your leads are, and you don’t want to miss out on potential clients finding you through their searches.
2. Video Marketing Is Effective
Research shows the effectiveness of video marketing, with 87% of marketers surveyed reporting that video content directly increased their sales. Videos are a great format to introduce your brand identity, values, and story, and build personal connections with clients, which is especially important in real estate marketing. A potential customer's buying decision in real estate often boils down to their trust, familiarity, and perception of your brand.
Nia S. Pearson, MBA, Founder of Marketing 4 Real Results, says, “It is important to create genuine connections with clients, which is why video content is so effective in residential real estate marketing.”
Additionally, search engines like Google always look for engaging and helpful content, often ranking videos at the top of the search results page (SERPs) to effectively engage users.
3. Online Reviews Are Crucial
For most businesses, including real estate, establishing credibility is crucial. Online reviews make it easier to gain the trust of customers. Customers can write reviews of their experiences on your Google business page.
A couple of positive reviews on your page establish credibility. Trust is a significant factor in the real estate niche where you are trying to motivate customers to invest substantially in properties.
4. Performance Tracking Becomes Easy
Tracking your performance is easier online with digital marketing strategies like pay-per-click (PPC). These tools can analyze your ads’ performance, where your traffic is coming from, and what works for your campaign and what doesn't. These insights can help you further review and refine your strategies to get optimized results.
5. Reaching the Target Audience Is Easier
It’s nearly impossible to get the attention of everyone in your locality through traditional methods like posters or banners. Therefore, prospects outside of your locality are even more challenging to reach. This is where digital marketing comes in handy.
With real estate online marketing tools like paid ads, you can precisely target people who are actively searching for properties, regardless of their location, with just a few clicks. This ensures that your advertising efforts always reach the right audience, maximizing your ROI.
6. More Opportunities To Get Creative
Online marketing and advertising offer multiple options for content, allowing you to be as creative and innovative as you want with your campaign. You can think out of the box, explore different demographics, and try various campaigns to find what relates to your target audience.
Chris Richards, Partner at Cohere, emphasizes the importance of creativity: "Real estate marketing often requires marketing a property before it is built, so it relies heavily on a target audience relating to an idea - in this case, a strong brand and story behind the marketing is key. If nothing is built, the marketing relies on creating a feeling for your audience with visuals, creative copy, and compelling imagery. Build a brand early in the process that speaks to the unique offering, history, or location, and you can attract attention to real estate."
7. Everyone Is Going Digital
Nowadays, virtually every realtor, including newcomers, is either actively using or considering digital marketing campaigns to stay competitive. As the digital marketing industry continues to grow, establishing an online presence has become essential in nearly all industries, not just in real estate. Failing to do so puts you at risk of falling behind competitors and missing out on valuable opportunities to connect with modern-day clients.
5 Effective Strategies for Digital Marketing in Real Estate
The real estate market is highly competitive, and at times saturated with so many agents, and realtors vying for the top spot. The following proven strategies by our experts can, however, help you stand out from the crowd:
1. Create Email Campaigns
With 88% of people using emails every day, email campaigns offer a lot of opportunities for conversions and generating leads. This real estate digital marketing strategy allows you to connect, engage, and compel your new leads while also keeping existing clients interested in your services. To achieve this, make sure to create relevant content tailored to your target audience.
2. Build a User-Friendly Website
Today, most website visitors access the internet through mobile devices. This means that if your website isn’t properly optimized for mobile with a responsive design, you could be missing out on opportunities.
A user-friendly real estate website should load quickly and display images seamlessly on mobile screens. Working with a reputable real estate web design company can help you ensure these aspects are addressed. Additionally, implement a live chat feature and be available whenever needed to address potential client inquiries promptly and provide excellent customer service.
3. Use PPC Advertising
Pay-per-click advertising is a commonly used real estate digital marketing strategy by professional business owners in the industry. With PPC ads, you can target potential leads directly, and the main advantage is that you only pay when someone clicks on your ads.
The PPC algorithm targets people who have previously searched for terms related to your services on search engines like Google. When combined with other tactics used by top integrated marketing agencies, PPC becomes a surefire way to effectively market your business.
4. Execute Content Marketing
Good content is the hallmark of a responsive real estate website — an optimized website without valuable content serves little purpose. Hence, content marketing is an integral part of your real estate digital marketing strategy.
Effective website content helps build reputation, credibility, and rapport with your audience. Through reviews, blogs, articles, and guides, you can help readers make buying informed decisions. Overall, your content should answer questions and provide solutions to your customers’ problems.
Rahul Shukla, Project Manager at The DigiTech Era, emphasizes the importance of creating aspirational narratives: "In real estate, digital marketing uniquely blends visual appeal with strategic targeting. Quality visuals, precision targeting, and compelling storytelling set real estate apart in the digital realm."
5. Conduct a Virtual Tour Hosting
Most successful marketers make use of virtual tour hosting technology. This real estate digital marketing strategy generates faster revenue for marketers while helping customers streamline home-buying.
Home purchases can be complicated, so marketers make the process easier for prospective buyers. To create an impressive virtual tour, your video should be engaging and responsive on mobile and desktop.
Should Realtors Consider Digital Marketing in Real Estate?
Yes, realtors, big or small, must consider implementing digital marketing strategies into their real estate business. Without an online presence, you risk missing out on many potential clients. After all, home buyers start their home-buying process online by researching real estate agents and available properties.
Nick Fernandez, Founder of Upsway Marketing, emphasizes: "Real estate marketing is heavily reliant on the user experience, so any chance you can brand via closing, social media, and gifts is important."
Additionally, investing in an effective digital marketing strategy by reputable digital strategy agencies is one of the fastest and most straightforward ways to establish visibility and attract new clients.
Real Estate Digital Marketing Solutions To Avail
Digital marketing can be challenging for beginners. This is where agencies that offer professional real estate digital marketing solutions come in. They can help you get started with an ideal CRM for real estate and provide comprehensive coverage for all your digital marketing needs.
These agencies have digital marketing experts who handle tasks such as creating content and scheduling posts on various platforms. With proper real estate digital marketing solutions, you can connect with qualified buyers while taking a step ahead in this competitive market.
Top Real Estate Digital Marketing Agencies
1. Lars Owens Design
- Location: 5230 Betty Lou Blvd, Lincoln, Nebraska 68516, United States
- Average Hourly Rate: $50/hr
- Expertise: Search Engine Marketing, SEO, Local SEO, Web Design, Graphic Design...
Lars Owens Design is a full-service design agency built on its namesake's passion for design. Lars Owen has been a multidisciplinary designer since 1998, working with companies like Motorola and General Dynamics.
The agency has a wide range of product development, digital marketing, and design services. It applies world-class standards in developing business growth strategies, including advanced SEO and performance reporting.
Real estate firms may also benefit from the agency’s industry-specific services, such as CAD design and architectural rendering.
2. Bean Media Productions
- Location: 1868 Niagara Falls Blvd Suite 101, Tonawanda, Buffalo, New York 14150, United States
- Average Hourly Rate: $20/hr
- Expertise: Digital Marketing, SEO, PPC, Social Media Marketing, Video Marketing...
Having roots as a video production company, Bean Media Productions will tell your brand’s story in a way that will tap into your audience’s senses. Bean Media Productions has everything a digital marketing agency can offer — from SEO, PPC, and social media to website development and design.
However, Bean Media Productions takes things to the next level with high-value video services incorporating SEO and audience targeting techniques. This enables you to stand out in an already saturated market.
3. NB Business Consulting Group
- Location: 1552 Illinois Rte 59 #1166, Naperville, IL 60564, United States
- Average Hourly Rate: Inquire
- Expertise: Branding, Logo Design, Graphic Design, Print Design, Web Design, Law Firm Web Design...
Part of the digital marketing agencies for financial services group, NB Business Consulting is a one-stop shop for all your financial, marketing, and automation needs.
Offering a robust set of services, including web design, print design, branding, digital marketing, and eCommerce marketing, NB Business Consulting helps brands and businesses create a solid online presence that will drive sales and reach your exact target audience.
By analyzing your existing marketing strategies and processes, NB Business Consulting chooses the custom solutions that best fit your project needs. These tools and solutions are designed to increase your customer engagement, accelerate your revenues, and improve the overall efficiency of your digital footprint.
4. DesignsTouch
- Location: 823 N 2ne Street, Milwaukee, Wisconsin 53203, United States
- Average Hourly Rate: $65/hr
- Expertise: 360° Digital Services, Branding, Small Business Branding, Logo Design, Graphic Design, Web Design...
DesignsTouch is an award-winning, all-encompassing digital advertising agency that hosts a wide range of services for a global client base.
Assisting businesses of all sizes, DesignsTouch sets up fool-proof marketing strategies by honing its cutting-edge SEO technology, branding, web design, and social media marketing expertise. Its talents produce stunning and efficient websites and mobile apps that amplify your unique brand voice through cyberspace, increasing sales, engagement, and traffic.
DesignsTouch has built quite a client base since opening its doors in 2012, stretching across various sectors, including government and community organizations.
5. Dashing Creative
- Location: 5800 Osuna Rd NE, Albuquerque, New Mexico 87109, United States
- Average Hourly Rate: $75/hr
- Expertise: Food & Beverage Branding, Web Design, Restaurant Website Design, Digital Marketing, Small Business SEO...
Dashing Creative is a marketing agency that can adapt to the fast-paced changes of helping different clients achieve their digital dreams. By cultivating tight-knit relationships with everyone it works with, Dashing Creative better understands what each project requires to reach ultimate online success.
From creating concrete marketing, SEO, social media, and branding strategies to designing beautiful websites that showcase your voice, Dashing Creative sets brands up to receive more traffic, better engagement, and drive sales on their services and products.
Dashing Creative’s specialties include photography, social media management, web, and design.
6. Envision Horizons
- Location: 315 W 36th St, Suite 14B, New York, New York 10018, United States
- Average Hourly Rate: $150/hr
- Expertise: UI/UX Design, Digital Advertising, Amazon Marketing, SEO, and eCommerce Marketing.
First founded in 2017, Envision Horizons’ mission is to provide clients with one of the best digital marketing solutions today.
Envision Horizon’s team consists of individuals who specialize in everything from digital advertising and eCommerce marketing to branding and UI/UX design. Its collective of talents, unique knowledge, and hands-on experiences have successfully propelled brands to the forefront of its target market's minds.
Some of Envision Horizon’s most notable clients include Diesel, Thinx, Winky Lux, Unilever, and Vitamin A.
7. Point Taken PR
- Location: 1616 N. Market St., Jacksonville, Florida 32206, United States
- Average Hourly Rate: $150/hr
- Expertise: 360° Digital Services, Branding, Video Production, Public Relations, Web Design, WordPress Website Design...
Based in Jacksonville, FL, Point Taken is a public relations agency dedicated to sparking positive change for brands passionate about helping people.
What sets this agency apart is that it combines its stellar PR skills with services such as web design, social media management, video production, and branding to give its clients the ultimate leg-up in their industry or cause.
Working with businesses, organizations, and non-profits nationwide, Point Taken empowers its partners to reach their goals of making the world a better place. Through creative and strategic marketing campaigns, Point Taken sets its clients up to increase leads, prospects, donors, and customers and, most importantly, motivate audiences to act.
Point Taken PR has abundant experience working in the finance, health, lifestyle, and non-profit sectors.
8. Howle Creative
- Location: 100 South King St #100, SEATTLE, Washington 98104, United States
- Average Hourly Rate: $100/hr
- Expertise: Small Business Branding, Graphic Design, Advertising, Web Design, Real Estate Web Design...
With creativity and efficiency at its core, Howle Creative specializes in building dazzling websites that lure your target audience and encourage sales and engagement.
From designing state-of-the-art, responsive, and user-friendly websites to having a robust know-how of PPC and targeted ads, Howle Creative is the perfect digital marketing agency for businesses looking to freshen up their online presence to the 21st century.
Regardless of your sector, you can count on Howle Creative to provide honest, specialized, and results-driven services, as well as world-class customer experience.
9. Content Hacker
- Location: UB1 111 Paseo de Roxas Building, 111 Paseo de Roxas Street, Legaspi Village, Makati, 1229, Philippines
- Average Hourly Rate: $25/hr
- Expertise: Web Design, Web Development, WordPress Website Design, Digital Marketing, Integrated Marketing...
When opting for Content Hacker as your go-to digital marketing agency, you can be assured that each project it takes on is primarily growth-focused.
Using tried-and-tested digital marketing strategies, Content Hacker incorporates essential skills and services to help brands reach their goals—elevated traffic, sales, online social presence, and conversion rates.
Businesses can expect a dedicated account manager, routine and real-time reporting, a team of experts working on your project, and outstanding customer service when signing on as Content Hackers’ next client.
10. DESA Creative Group
- Location: 910-20 Tubman Avenue, Toronto, M5A 0M8, Canada
- Average Hourly Rate: $150/hr
- Expertise: Design Agencies, Digital Design, Graphic Design, Advertising, Creative, Web Design, Web Development...
DESA Creative Group is the first digital marketing agency that sets its clients up to earn charity Dollars from their investments to “pay it forward.” Apart from excellent skills in digital design, advertising, web development, and marketing, DESA Creative Group is on a mission to use these talents for the greater good and inspire the advertising industry to do better in helping various communities.
Think of DESA Creative Group as an extension of your team that provides custom, dynamic ads and digital builds that help you give back to your community.
11. webdew
- Location: 15300 Croydon Drive, Surrey, V3Z 0Z5, Canada
- Average Hourly Rate: $50/hr
- Expertise: Video Production, Web Design, Mobile App Development, Website Development, Digital Marketing, Inbound Marketing, and SEO.
Having worked with diverse clients, from startups to Fortune 500 companies like UBER, T-Mobile, Microsoft, and HubSpot, webdew sets the standard for how successful digital marketing campaigns ought to be.
Priding itself on being one of the most prominent video production companies globally, webdew offers a range of services led by highly skilled individuals. From web design and mobile app development to inbound marketing and SEO, you can kick back knowing that your project is in good hands.
As a business, you cannot go wrong when selecting webdew as your go-to digital marketing agency.
12. Simplico
- Location: Josipa Jurja Strossmayera 341, Osijek, 31000, Croatia
- Average Hourly Rate: $50/hr
- Expertise: 360° Digital Services, Logo Design, Graphic Design, Advertising, Web Design, Web Development...
Bringing Balkan passion to its clients’ ventures, Simplico’s abilities in digital marketing are bountiful.
This agency’s enthusiasm for design, technology, and brand transformation, coupled with its proficiency in creating one-of-a-kind digital products and powerful digital strategies, sets your brand up for online and tangible success.
From branding and UI/UX design to web design/development and increasing your marketing growth, Simplico handles your business like a pro.
13. MWD Web Design
- Location: PO Box 66332, Saint Petersburg, Florida 33706, United States
- Average Hourly Rate: $50/hr
- Expertise: Digital Marketing, SEO, Website Development, Web Design, Logo Design...
An award-winning agency based in Florida, MWD Web Design can boost your digital marketing strategies through custom solutions.
The agency specializes in custom WordPress website design and development. It also offers web hosting, domain registration, SSL certificate, and workspace email — all designed to increase your online presence and generate new leads and sales.
The agency caters to businesses of all kinds, from startups to enterprises. Its clients in the real estate industry include Johns Pass Condos, Ontario Landlords Watch, and Landlord Credit Bureau.
14. Grafix Design Studio
- Location: International
- Average Hourly Rate: Inquire
- Expertise: Logo & Brand Development, Mobile Focused Web Design, WordPress & Yoast, AI & tech-enabled and enhanced marketing content creators, Mailchimp, Ghost-writing, Sales Support, Social Media Management, Digital Marketing, Print Design, Large Format Design.
Grafix Design Studio prides itself on making its clients feel like VIPs through its world-class customer service.
With its mission of solidly marketing your business with solid and consistent branding, Grafix Design Studio ensures your business will survive and thrive in the industry.
From creating your branding to developing a one-of-a-kind website, you cannot go wrong with Grafix Design Studio as your go-to digital marketing agency.
15. No Boundaries Marketing Group, LLC
- Location: 12425 W. Bell Rd Ste 117, Surprise, Phoenix, Arizona 85378, United States
- Average Hourly Rate: $85
- Expertise: 360° Digital Services, Public Relations, Web Design, Digital Marketing, Search Engine Marketing...
No Boundaries Marketing Group was founded to simplify marketing and advertising processes for small to medium-sized businesses. Its goals are to produce transparent, measurable results for its clients, provide great in-house customer service, and help clients reach their goals by providing a full suite of marketing and advertising solutions.
The agency has won multiple accolades and awards, including DesignRush's Top Digital Marketing Company for 2022 award. Its strategic partners include WooCommerce, Google Analytics, WordPress, and Facebook.
16. Wirefox Design Agency Birmingham
- Location: Suite 2A, Blackthorn House, St Paul's Square, Birmingham, B3 1RL, United Kingdom
- Average Hourly Rate: $30/hr
- Expertise: Digital Marketing, Content Marketing, Market Research, Email Marketing, Web Design...
With over ten years in the industry, Wirefox Design Agency is a design and digital marketing agency composed of creatives, strategists, and developers with a combined technical and innovative flair.
The agency delivers bespoke solutions for client needs — from web design and content writing to social media marketing, outdoor advertising, and branding. Its digital marketing services are built on compelling content, targeted messaging, and engaging campaigns.
Its clients include Renovations Plus, Car Export Company, and White's Foodservice Equipment.
17. Laconic World
- Location: 444, 445 - Nexus 2, Nadiad, 387001, India
- Average Hourly Rate: $15/hr
- Expertise: Digital Marketing, SEO, Video Production, Web Design, Website Development...
Founded in 2018, Laconic World is a tech-savvy, results-driven, creative digital agency that offers top-notch IT and marketing solutions.
Its digital marketing services, which include SEO, PPC, content marketing, and lead generation, help businesses stand out in the competitive market of real estate. Laconic World follows white-hat SEO strategies, provides website audits, produces engaging content in different formats, and optimizes conversion rates.
Laconic World offers graphic design, video production, and web development services.
18. KEY Difference Media
- Location: 158 Connaught Rd Central, Sheung Wan, 999077, Hong Kong
- Average Hourly Rate: Inquire
- Expertise: Advertising, Reputation Management, Digital Strategy, 360° Digital Services...
Founded in 2007, KEY Difference Media became a leading content marketing agency in the blockchain and crypto space by 2013. KEY Difference Media closes the gap between its clients, investors, and users by offering multi-touch marketing, fundraising support, and user acquisition marketing.
Takeaways on Real Estate Digital Marketing
With every real estate agent or broker implementing their own digital marketing campaigns, success ultimately comes down to how well these strategies are utilized.
Focusing on creating digital content that solves homebuyers’ problems and answering their questions is crucial. Additionally, real estate businesses should leverage multiple online strategies to improve their chances of getting identified by potential customers.
