DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

6,458 Companies - Rankings updated: August 27, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • We are a video production company located in Sidney, Australia.

    We are a video production company located in Sidney, Australia.

    We are an agency that specializes in producing customised videos. But that's not all we do; the most important part of what we do is assist our customers in achieving their goals by giving them access to high-quality media that they can use for advertising. Although we are not medical professionals, we are...

    Top Services:

    • Video Production
    Location
    Loftus, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • We arent just a Video Production Agency. We are conversation starters and change makers, big dreamers and deep thinkers. We are storytellers at heart. Storytelling is so powerful and unless you've been living under a rock, you probably realise by now just how important it is. Especially if you're trying to...

    Top Services:

    • Video Production
    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Video Production, Events and Live Streaming in Brisbane and Gold Coast, Queensland

    Video Production, Events and Live Streaming in Brisbane and Gold Coast, Queensland

    Professional video production, event video production or IMAG and live streaming specialists for Business and Government Agencies in Brisbane or Gold Coast, Queensland...

    Top Services:

    • Video Production
    Location
    Gold Coast, Australia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Boutique Production With Creative Excellence

    Boutique Production With Creative Excellence

    Located in Los Angeles, the production firm known as Defector Films is responsible for the creation of music videos, commercials, fashion films, and narrative films...

    Top Services:

    • Video Production
    Location
    Glendale, California
    Number of Employees
    Under 49
  • Easy, quality, IT - winning solutions for your business

    Easy, quality, IT - winning solutions for your business

    Blue Tree Studios is a boutique photography facility in Port Melbourne, only three kilometers from Melbourne's central business district. Featuring a 2000sqft shooting area with a full cyclorama, natural light options, ground-floor roller door access, complete heating and conditioning, wifi internet, 4m...

    Top Services:

    • Video Production
    Location
    Port Melbourne, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Changing the way people experience the world

    Changing the way people experience the world

    Go2 Productions is a leading agency in experiential marketing, digital multimedia content production, projection mapping and interactive/immersive installations in North America...

    Top Services:

    • Video Production
    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • Setting things in motion

    Setting things in motion

    Using dynamic design and moving media, we help businesses, brands and organizations tell their story. We specialize in bespoke, original films that not only speak to your audience and deliver your message but also work to your brief and budget. Every project is unique, and its development organic. We're here...

    Top Services:

    • Video Production
    Location
    Brighton and Hove, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Unlock Success with Full-Service Video Production & Marketing!

    Unlock Success with Full-Service Video Production & Marketing!

    At Proper Video, we specialize in video marketing, blending marketing expertise with top-notch video production to help businesses build strategies, create stunning content, and distribute it effectively across digital channels...

    Top Services:

    • Video Production
    Location
    Burnley, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
  • Elevate Your Story Through Video

    Elevate Your Story Through Video

    Contrast Video Productions ere creators of content. In collaboration with small, medium, and large enterprises. We enjoy interview-style videos such as testimonials, internal communication, and employee spotlights, and we produce promotional videos for cities, institutions, and venues, as well as videos for...

    Top Services:

    • Video Production
    Location
    Cincinnati, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • For all your photography and videography needs, including aerial with our FAA Certified drone pilot!

    For all your photography and videography needs, including aerial with our FAA Certified drone pilot!

    We offer our customers an uplifting, customized experience in every photo and video session. We create individualized sessions that are specifically designed to meet your needs, desires, and exceed your expectations. Let us capture your memories with unique, stylish, professional photo and/or video sessions...

    Top Services:

    • Video Production
    Location
    Glastonbury, Connecticut
    Number of Employees
    Under 49
  • Experienced; Agile; Efficient: The video solutions you need today!

    Experienced; Agile; Efficient: The video solutions you need today!

    Ad Hoc Requests is a production company that implements the video content concepts of its clients. We will complete your project on time and on budget because we have extensive experience in the marketing space creating social video, corporate communication materials, commercial ad spots, highlight reels, and...

    Top Services:

    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
  • A Production Experience Unlike Any Other.

    A Production Experience Unlike Any Other.

    Goodwork Productions is a Los Angeles-based production company, specializing in film, commercial, and music video production. We maximize budgets while delivering quality. Our intentional storytelling resonates with audiences, elevating your digital presence. Collaborating closely with artists, clients, and...

    Top Services:

    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Location Scouting for Film, TV, Commercials, Photo Shoots & Events

    Location Scouting for Film, TV, Commercials, Photo Shoots & Events

    Mr. Location Scout provides premium location services throughout California. with offices in Big Sur / Monterey, Los Angeles and San Francisco areas. Providing over 25 years of experience specializing in Location Scouting, Film Locations, and Permits. Offering Location Production Services for commercials...

    Top Services:

    • Video Production
    Location
    Monterey, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Creative Content Tailored To You

    Creative Content Tailored To You

    We are Ideal Insight, a leading video production London company specialising in producing compelling video content and social campaigns that inspire action...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • The Best Video Production in the World.

    The Best Video Production in the World.

    Big Video Production, the undisputed global leader, is dedicated to empowering cities in Arizona, including Scottsdale, Phoenix, and Tempe. Our unwavering commitment to purpose-driven videos elevates your brand to new heights, ensuring conversions and fame. From local channel commercials to social media tools...

    Top Services:

    • Video Production
    Location
    Scottsdale, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
  • We deliver high-quality editorial content - all within your set budget.

    We deliver high-quality editorial content - all within your set budget.

    We are a video production firm based in the United Kingdom that has won several awards and our material is awesome. And we do it all while providing exceptional service. We create movies for businesses, advertisements for television, animations in two and three dimensions, videos for virtual reality, and...

    Top Services:

    • Video Production
    Location
    Leatherhead, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Motion capture and virtual production studio space.

    Motion capture and virtual production studio space.

    Live production studio space available for rent in central Brisbane, Queensland. At the helm of a multi-use facility for comprehensive motion capture and virtual production is a team of dedicated technologists and artists...

    Top Services:

    • Video Production
    Location
    Kangaroo Point, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $750/hr
    Minimal Budget
    Under $1,000
  • Feel the digital pulse.

    Feel the digital pulse.

    Rejuvenate is a full service digital agency in Leeds, United Kingdom, that works closely with clients on their overall digital marketing. We have an in-house team of dedicated people who live and breathe web design and bespoke web development. They are passionate about mobile, responsive web design and app...

    Top Services:

    • Video Production
    Location
    Leeds, United Kingdom
    Number of Employees
    Under 49
  • Broadcast Quality Video Production

    Broadcast Quality Video Production

    We produce broadcast quality content whatever the brief and whatever the platform. Our client base includes Multi-Nationals, Broadcasters, SMEs, Social Media Agencies, International Development Agencies, Charities and Not-for-Profit Organisations...

    Top Services:

    • Video Production
    Location
    Manchester, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $55/hr
    Minimal Budget
    $1,000 - $10,000
  • We are a dedicated team of creatives.

    We are a dedicated team of creatives.

    Prime Perspectives, which was founded in 2015, has been generating material all around the world. We are a dedicated team of creatives that take satisfaction in constantly developing the area of filmmaking and photography...

    Top Services:

    • Video Production
    Location
    Trevallyn, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • We are a film production company, passionate about the power of stories.

    We are a film production company, passionate about the power of stories.

    At Living Stories we create films that tell stories about every aspect of life. Our priority is to make the filmmaking process flexible so you can focus on the story...

    Top Services:

    • Video Production
    Location
    Port Adelaide, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Meow Folks!

    Meow Folks!

    Creating time-saving, brand-focused solutions for solopreneurs and small business/startup owners. Meowcating is a unique taste marketing brand...

    Top Services:

    • Video Production
    Location
    Sarajevo, Bosnia and Herzegovina
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
  • Visual Stories, Created with Passion.

    Visual Stories, Created with Passion.

    We embrace a workflow that is both creative and efficient. Our area of expertise is end-to-end video production for organizations and individuals seeking to create an unforgettable visual experience for their audience. Let's produce something magnificent together. Our services allow a client's vision to...

    Top Services:

    • Video Production
    Location
    Phoenixville, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $190/hr
    Minimal Budget
    $1,000 - $10,000
  • One-Stop Video & Film Editing and Post Production Services

    One-Stop Video & Film Editing and Post Production Services

    One-stop video & film editing and post-production services. Specializing in narrative feature and short films, trailers, and commercialsas well as the original films of writer/director Christopher Alan Broadstone...

    Top Services:

    • Video Production
    Location
    Garland, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
  • Strategic video testimonials that help you close more deals, faster.

    Strategic video testimonials that help you close more deals, faster.

    Testimonial Hero is a global video testimonial company that accelerates your audiences decision-making so you can close more deals, faster. With done-for-you strategic video testimonials that close trust gaps between you and your audiences...

    Top Services:

    • Video Production
    Location
    Somerville, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Award-winning UK production company making content for agencies and brands. We specialise in beautif

    Award-winning UK production company making content for agencies and brands. We specialise in beautif

    Award-winning UK production business specializing in content creation for agencies and brands. We specialize on beautiful human stories that are emotionally charged. We are confident in what we do, and we feel it shows. You can see a tiny sample of our work in our Showcase, but we'd much rather show you some...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
  • Design Driven Technology Innovations

    Design Driven Technology Innovations

    ATOM63 is the creative studio of You Zhang, a motion designer, CG artist, and design technologist. Founded in 2016, the agency delivers cutting-edge motion graphics, 3D visualization, and brand system design combining artistic direction with code to produce immersive digital experiences. You Zhang has worked...

    Top Services:

    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    Under 49
  • We make our creativity shine.

    We make our creativity shine.

    Spain based Production Company focused on advertising production and digital content creation...

    Top Services:

    • Video Production
    Location
    Alicante, Spain
    Number of Employees
    Under 49
  • Bringing your imagination to life.

    Bringing your imagination to life.

    Hey! My name is Andrew Sharapko "Whoa! Whoa!" from Saint-Petersburg, Russia...

    Top Services:

    • Video Production
    Location
    Ho Chi Minh, Vietnam
    Number of Employees
    Under 49
  • We Create Emotions through the Art of Animation.

    We Create Emotions through the Art of Animation.

    FILMIC ART is a production company that is mainly focused on produce gametrailers and commercials, where we are specialized in creating animations that help you build emotions that create a strong relationship with the viewer...

    Top Services:

    • Video Production
    Location
    Stockholm, Sweden
    Number of Employees
    Under 49
  • Helping businesses & organizations connect with their audience in powerful ways.

    Helping businesses & organizations connect with their audience in powerful ways.

    Threefold Film Group is a video production, & video strategist company, live-streaming based in South Carolina, USA...

    Top Services:

    • Video Production
    Location
    Goose Creek, South Carolina
    Number of Employees
    Under 49
  • Starlight Media provides both video production and commercial photography for brands.

    Starlight Media provides both video production and commercial photography for brands.

    Starlight Media provides Corporate Video Production and Corporate Photography to businesses in Brisbane, QLD, Australia...

    Top Services:

    • Video Production
    Location
    Brisbane, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Creative Content From a Different Point of View

    Creative Content From a Different Point of View

    Lightwork Agency is an production creative agency based out of Los Angeles, California. With the perfect balance of artistry, experiences and culture, Lightwork effectively delivers content that elevates emotion and reconnects brands with their core audience...

    Top Services:

    • Video Production
    Location
    Santa Monica, California
    Number of Employees
    Under 49
  • Headlamp Studios is a full-service video production studio, founded in 2020.

    Headlamp Studios is a full-service video production studio, founded in 2020.

    Headlamp Studios is a full-service video production studio, founded in 2020. We are specializing in commercial and documentary content for brands who want to build an intentional relationship with their audiences. Our HQ is in Salt Lake City (as close to the mountains as possible) but we work with clients all...

    Top Services:

    • Video Production
    Location
    Salt Lake City, Utah
    Number of Employees
    Under 49
  • We design and build stories at the intersection of culture and community.

    We design and build stories at the intersection of culture and community.

    n September 8, 1504, Michelangelo unveiled his David. The 17-foot statue, carved out of neglected marble by a 26-year-old, was placed in the square outside of Florences town hall, where it quickly symbolized several things: a political statement on civil liberties against the ruling class; a technical...

    Top Services:

    • Video Production
    Location
    Birmingham, Alabama
    Number of Employees
    Under 49
  • Powerful moments can come from surprising places. It just takes a little rethinking.

    Powerful moments can come from surprising places. It just takes a little rethinking.

    Rethink Films is a full-service video production company founded by creative director Cody Buesing...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Video Services In North Texas

    Video Services In North Texas

    Sorrow Motion Pictures is a dynamic and innovative video production agency dedicated to crafting compelling visual narratives. Based in Fort Worth, Texas, our full-service agency specializes in the art of storytelling through film. From captivating construction and building materials videos to a spectrum of...

    Top Services:

    • Video Production
    Location
    Fort Worth, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Producing stories that stand the test of time.

    Producing stories that stand the test of time.

    Have you seen advertising campaigns that look like movies? Our purpose is to bring that cinematographic level closer to companies like yours!...

    Top Services:

    • Video Production
    Location
    Lima, Peru
    Number of Employees
    Under 49
  • Video Production Services

    Video Production Services

    Situated in Houston, we stand as a video production company that places utmost importance on fostering strong client connections and delivering top-notch service. Our expertise lies in executing on-location multi-camera recordings and live streaming. Our primary creative focus encompasses performances...

    Top Services:

    • Video Production
    Location
    Sugar Land, Texas
    Number of Employees
    Under 49
  • London based Media Production Company

    London based Media Production Company

    We specialise in telling online brand stories. Whether youre a business, charity, school or enterprise, contact us to elevate your story today...

    Top Services:

    • Video Production
    Location
    Emsworth, United Kingdom
    Number of Employees
    Under 49
  • CREATIVE MEDIA SOLUTIONS

    CREATIVE MEDIA SOLUTIONS

    Vinkira Media Group, as showcased on vinkiramediagroup.com, stands as a versatile creative agency that transforms ideas into captivating digital experiences. With a passion for visual storytelling and innovative design, our team crafts unique solutions that resonate with audiences and elevate brands. From web...

    Top Services:

    • Video Production
    Location
    Warner Robins, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • A Marketing For The Digital Age.

    A Marketing For The Digital Age.

    Pixel Studios Inc stands as an acclaimed creative studio, renowned for its commitment to delivering a comprehensive array of internet marketing services. With a tailored and innovative approach, we elevate our clients to the forefront of their industries, ensuring their success and prominence in the digital...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Creative Folks in the Design World.

    Your Creative Folks in the Design World.

    I believe in the power ofcreativity, I believe in technology as a means toinspirepeople, I believe in evolution continue embracing change. I put in the centeremotions and people. These are the things that make it work a system that aims at excellence, without ever ceasing to question me...

    Top Services:

    • Video Production
    Location
    Quarto, Italy
    Number of Employees
    Under 49
  • Quality videos made possible.

    Quality videos made possible.

    Hey! We are a video production agency located in Taipei, Taiwan. Our main goal is to produce videos with quality and see some smile on our clients face!...

    Top Services:

    • Video Production
    Location
    Taipei, Taiwan
    Number of Employees
    Under 49
  • Your Flexible Video.

    Your Flexible Video.

    Hey I'm Dasha Kova, an award-winning global producer and digital media consultant from Toronto but currently based in New York known for her content highlighting conversations that empower change. Her work celebrates captivating creative while advocating for equitable spaces...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Espresso For Your Marketing.

    Espresso For Your Marketing.

    Welcome all! We are DOUBLE SHOTS, where we seamlessly blend cinematic storytelling and cutting-edge VFX to produce captivating commercials and films...

    Top Services:

    • Video Production
    Location
    Taipei, Taiwan
    Number of Employees
    Under 49
  • The Future of Medicine Visualized in 3D.

    The Future of Medicine Visualized in 3D.

    JLab Animation is a professional firm specializing in the production of 3D medical animations, meticulously crafted to enhance the clarity, presentation, and visualization of the intricate human anatomy and medical processes...

    Top Services:

    • Video Production
    Location
    Skopje, Macedonia
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Brand's Best Friend.

    Your Brand's Best Friend.

    No job too small, No production too trivial, only fresh original ideas. We are challenging conventions & norms...

    Top Services:

    • Video Production
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $280/hr
  • Creating powerful, meaningful, book trailers & promotional videos.

    Creating powerful, meaningful, book trailers & promotional videos.

    With a beautifully creative and crafted cinematic book trailer, you will strengthen your marketing campaign and reach a wider audience. Captivating book trailers. Your book trailer will be unique to you and your story. It's digital media that centers on the element you want the audience to connect with. That...

    Top Services:

    • Video Production
    Location
    Worcester, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Where Video Visions Take Their First Seat!

    Where Video Visions Take Their First Seat!

    Hi there! I'm Alex Ikonomidis, a seasoned video production expert. My journey began as a 2D & 3D artist, where I honed my skills, eventually transitioning into a proficient editor and, later, a skilled filmmaker...

    Top Services:

    • Video Production
    Location
    Athens, Greece
    Number of Employees
    Under 49

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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